High-volume keywords have the allure of generating more traffic to your website. So, it’s very tempting for small business owners to focus more on them when developing their SEO strategy. Still, small businesses are finding it hard to have better rankings in search engines. Long-tail keywords can help you unravel this mystery.
Using less competitive but more specific long-tail keywords to target your content has a powerful effect. They will help you get past the noise so that you can access the most qualified clients. This article will provide a definitive guide that will help you how to find long-tail keywords.
Long-Tail Keywords
Let’s talk briefly about long-tail keywords before we guide you on finding them. Generally, content creators use general keywords to increase their reach. This means they focus more on search phrases that have a high search volume. Long-tail keywords are the complete opposite. This is because they are more specific, so they have a low search volume. Only a fraction of internet users relies on them for search purposes.
Long-tail keywords may have a low search volume content. It’s easy to think that they offer little value for this reason. This couldn’t be farther from the truth. The low search content makes long-tail keywords less competitive, so you can rank easily if you use them. The specific nature of long-tail keywords is also an advantage. It assists in targeting clients who are more likely to make a purchase. Long-tail keywords, therefore, improve the conversion rates of the website even if it’s new.
The Effect of Long-Tail Keywords
Consider the case where people are searching for hiking shoes. A small or medium-sized business will find it challenging to rank for that search. More prominent firms have better resources that make them stand out in such rankings. This doesn’t mean that small or medium-sized companies can’t compete at all for these clients. Using a long-tail keyword such as “hiking shoes for children” can help small or medium firms to rank on the first page of the search results.
Long-tail keywords help you access niche markets. A person using the search phrase hiking shoes may be looking to buy or just research the shoes. You never know their intention. But if they use a phrase like hiking shoes for painful joints, then it is plausible that they are looking to buy one for this purpose. That’s how long-tail keywords improve conversion rates.
How To Find Long-Tail Keywords
Choosing the right keywords should not be overwhelming, even though it’s not that easy too. The critical thing to note is a single formula for finding long-tail keywords doesn’t exist. What works for you might fail for another website. You need to try out every strategy until you get what is right for your business. Some of the techniques that you can deploy to help you find what works for you include:
1. Find your Unique Selling Proposition
This strategy is fundamental because it is the foundation for finding long-tail keywords. You need to start by thinking about the unique qualities of your products or services. You also need to understand your market. What kind of people are you dealing with? Why do you think they should you over your competitors? Answers to these questions will generate unique qualities. Keep them in mind because they are essential when finding the right long-tail keyword for you.
2. Determine the Needs of your Targets
You need to find out what your customers need and want before moving forward. The salespeople can help you figure this out. Alternatively, any person who interacts with customers in your organization can provide some insight into customer needs. Some of the questions that will assist you in determining the needs of clients include:
1. What factors do potential clients consider before they accept what you offer?
2. What are some of the problems that clients need you to solve?
3. What are these problems that customers encounter?
Create a list of answers to these questions. They are essential for the research process.
3. Research
Knowing your customer’s needs and your unique selling propositions isn’t enough for generating what will work for you. Obviously, at this point, you’ve already contemplated some search phrases from clients. You need to confirm that they are the exact phrases clients will use in their search engines.
How do you do that? Through conducting research. The research will not only help you confirm the usage of the phrases. It will also reveal some phrases worth considering and some of the phrases that your competitors rely on.
The first approach in researching understands the client’s intent. This involves brainstorming what stage of buying a client is and what the client hopes to find when using such phrases. This will help you develop content that answers those questions for the keywords.
Don’t ever make the mistake of producing content that doesn’t resonate with a particular keyword, even if it is easy to rank. Doing that will only annoy clients because they won’t find information that addresses their website’s needs. The clients will write you off.
Keyword Research Tools
Another alternative to finding the best long-tail keywords is relying on tools. There are various keyword tool options that you can use to generate what works for your website. Some of the popular tools out there include:
- HubSpot Content Strategy
This tool is very versatile. It will help you optimize your website’s content, plan your SEO strategies, and measure your ROI. This tool helps you find keywords by providing suggestions that are relevant, competitive, and popular. The tool monitors your content over time to ensure that it is still relevant. It will inform you when you need to make changes from time to time to boost rankings.
- Answer the Public
With Answer the Public, you’ll need to come up with a seed keyword first. The software generates common questions from social media blogs and forums regarding the seed keyword. It then provides suggestions of long-tail keywords based on the questions. The software also has a “versus” feature that compares the ranking of various keywords on particular platforms. This will enable you to choose the right keyword for your content depending on the platform you’d like to use.
- Keywords Finder
The tool is great because anyone can use it. It doesn’t matter whether you are a beginner or a professional at finding long-tail keywords. The software’s clean interface has a quick search feature that generates long-tail keywords relevant to your content. It also pairs the keywords with an SEO difficulty score so that you can select what will boost your site’s rank for a given phrase.
You’ll have to pay for Keywords Finder to use it. This shouldn’t discourage you from using it since after paying, you can access advanced features that are excellent for rank tracking, analyzing, and filtering results.
- Word tracker
Keyword tools may generate suggestions that are difficult/irrelevant to your content. Word tracker will never give you such headaches. The tool focuses on developing relevant long-tail keywords from Google, Amazon, and YouTube. Word tracker provides files of data that are organized which makes them easy to read and understand.
Word tracker has a niche explorer feature. This feature helps you track keywords that are trending in your industry. It can really help people who are new to finding long-tail keywords get relevant suggestions for their content.
- Use How
How uses long-tail keyword research to fuel its operations. The company that owns this site has powerful algorithms. The algorithms find long-tail keywords, which the company uses to generate hyper-targeted content for better rankings. You can learn from this methodology to boost your fortunes. Browse how and other sites that the parent company owns for ideas. Any keyword that this site uses has favorable search volumes, and they are likely to attract advertisers to pages that use them.
So what is the point of using keywords how when they will rank better with the same phrases? Well, sites like how to use cheap freelancers to generate their content. Their content rarely provides the value that clients were hoping for. Post-panda google no longer favors such content. So just get the long-tail keywords from the site and use them to target high-quality content for better ranking.
Conclusion
The competition for ranking is becoming stiffer day by day for small and medium-sized businesses. Using long-tail keywords could be the saving grace for these firms. In general, the competition from using long-tail keywords is manageable, while the conversion rates are higher when compared to generic keywords.
The cost-per-click for high search volume phrases is normally higher than for low search phrases. Therefore, your business will not incur huge costs when relying on them. These small costing can make a huge difference in the operation of your firm. So, start the process of generating long-tail keywords for your firm’s benefit today.
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