SEO

High-volume keywords have the allure of generating more traffic to your website. So, it’s very tempting for small business owners to focus more on them when developing their SEO strategy. Still, small businesses are finding it hard to have better rankings in search engines. Long-tail keywords can help you unravel this mystery.

Using less competitive but more specific long-tail keywords to target your content has a powerful effect. They will help you get past the noise so that you can access the most qualified clients. This article will provide a definitive guide that will help you how to find long-tail keywords.

 

Long-Tail Keywords

Let’s talk briefly about long-tail keywords before we guide you on finding them. Generally, content creators use general keywords to increase their reach. This means they focus more on search phrases that have a high search volume. Long-tail keywords are the complete opposite. This is because they are more specific, so they have a low search volume. Only a fraction of internet users relies on them for search purposes. 

Long-tail keywords may have a low search volume content. It’s easy to think that they offer little value for this reason. This couldn’t be farther from the truth. The low search content makes long-tail keywords less competitive, so you can rank easily if you use them. The specific nature of long-tail keywords is also an advantage. It assists in targeting clients who are more likely to make a purchase. Long-tail keywords, therefore, improve the conversion rates of the website even if it’s new. 

 

The Effect of Long-Tail Keywords

Consider the case where people are searching for hiking shoes. A small or medium-sized business will find it challenging to rank for that search. More prominent firms have better resources that make them stand out in such rankings. This doesn’t mean that small or medium-sized companies can’t compete at all for these clients. Using a long-tail keyword such as “hiking shoes for children” can help small or medium firms to rank on the first page of the search results.

Long-tail keywords help you access niche markets. A person using the search phrase hiking shoes may be looking to buy or just research the shoes. You never know their intention. But if they use a phrase like hiking shoes for painful joints, then it is plausible that they are looking to buy one for this purpose. That’s how long-tail keywords improve conversion rates.

 

How To Find Long-Tail Keywords

Choosing the right keywords should not be overwhelming, even though it’s not that easy too. The critical thing to note is a single formula for finding long-tail keywords doesn’t exist. What works for you might fail for another website. You need to try out every strategy until you get what is right for your business. Some of the techniques that you can deploy to help you find what works for you include:

 

1. Find your Unique Selling Proposition

This strategy is fundamental because it is the foundation for finding long-tail keywords. You need to start by thinking about the unique qualities of your products or services. You also need to understand your market. What kind of people are you dealing with? Why do you think they should you over your competitors? Answers to these questions will generate unique qualities. Keep them in mind because they are essential when finding the right long-tail keyword for you.

 

2. Determine the Needs of your Targets

You need to find out what your customers need and want before moving forward. The salespeople can help you figure this out. Alternatively, any person who interacts with customers in your organization can provide some insight into customer needs. Some of the questions that will assist you in determining the needs of clients include:

1. What factors do potential clients consider before they accept what you offer?

2. What are some of the problems that clients need you to solve?

3. What are these problems that customers encounter?

Create a list of answers to these questions. They are essential for the research process.

 

3. Research

Knowing your customer’s needs and your unique selling propositions isn’t enough for generating what will work for you. Obviously, at this point, you’ve already contemplated some search phrases from clients. You need to confirm that they are the exact phrases clients will use in their search engines.

How do you do that? Through conducting research. The research will not only help you confirm the usage of the phrases. It will also reveal some phrases worth considering and some of the phrases that your competitors rely on.

The first approach in researching understands the client’s intent. This involves brainstorming what stage of buying a client is and what the client hopes to find when using such phrases. This will help you develop content that answers those questions for the keywords.

Don’t ever make the mistake of producing content that doesn’t resonate with a particular keyword, even if it is easy to rank. Doing that will only annoy clients because they won’t find information that addresses their website’s needs. The clients will write you off.

 

Keyword Research Tools

Another alternative to finding the best long-tail keywords is relying on tools. There are various keyword tool options that you can use to generate what works for your website. Some of the popular tools out there include:

• HubSpot Content Strategy

This tool is very versatile. It will help you optimize your website’s content, plan your SEO strategies, and measure your ROI. This tool helps you find keywords by providing suggestions that are relevant, competitive, and popular. The tool monitors your content over time to ensure that it is still relevant. It will inform you when you need to make changes from time to time to boost rankings.

• Answer the Public

With Answer the Public, you’ll need to come up with a seed keyword first. The software generates common questions from social media blogs and forums regarding the seed keyword. It then provides suggestions of long-tail keywords based on the questions. The software also has a “versus” feature that compares the ranking of various keywords on particular platforms. This will enable you to choose the right keyword for your content depending on the platform you’d like to use.

• Keywords Finder

The tool is great because anyone can use it. It doesn’t matter whether you are a beginner or a professional at finding long-tail keywords. The software’s clean interface has a quick search feature that generates long-tail keywords relevant to your content. It also pairs the keywords with an SEO difficulty score so that you can select what will boost your site’s rank for a given phrase.

You’ll have to pay for Keywords Finder to use it. This shouldn’t discourage you from using it since after paying, you can access advanced features that are excellent for rank tracking, analyzing, and filtering results. 

•  Word tracker

Keyword tools may generate suggestions that are difficult/irrelevant to your content. Word tracker will never give you such headaches. The tool focuses on developing relevant long-tail keywords from Google, Amazon, and YouTube. Word tracker provides files of data that are organized which makes them easy to read and understand.

Word tracker has a niche explorer feature. This feature helps you track keywords that are trending in your industry. It can really help people who are new to finding long-tail keywords get relevant suggestions for their content.

• Use How

How uses long-tail keyword research to fuel its operations. The company that owns this site has powerful algorithms. The algorithms find long-tail keywords, which the company uses to generate hyper-targeted content for better rankings. You can learn from this methodology to boost your fortunes. Browse how and other sites that the parent company owns for ideas. Any keyword that this site uses has favorable search volumes, and they are likely to attract advertisers to pages that use them. 

So what is the point of using keywords how when they will rank better with the same phrases? Well, sites like how to use cheap freelancers to generate their content. Their content rarely provides the value that clients were hoping for. Post-panda google no longer favors such content. So just get the long-tail keywords from the site and use them to target high-quality content for better ranking.

 

Conclusion

The competition for ranking is becoming stiffer day by day for small and medium-sized businesses. Using long-tail keywords could be the saving grace for these firms. In general, the competition from using long-tail keywords is manageable, while the conversion rates are higher when compared to generic keywords.

The cost-per-click for high search volume phrases is normally higher than for low search phrases. Therefore, your business will not incur huge costs when relying on them. These small costing can make a huge difference in the operation of your firm. So, start the process of generating long-tail keywords for your firm’s benefit today. 

 

Everybody loves “hacks.”

People keep finding hacks to make life easier. So, today I am going to share a legitimate SEO hack that you can start using right away. 

Create a Robots.txt File to boost your SEO effectively! This small yet powerful text file, also known as a robot’s exclusive protocol, plays a vital role in guiding search engine bots. Although every website has a robots.txt file, it’s often overlooked. Designed to communicate with search engines, this file is an essential SEO tool that can significantly enhance your website’s performance.

Robot.txt file is one of the best methods to enhance your SEO strategy because:

• • It is easy to implement
  • Consumes less time 
  • Does not require any technical experience 
  • Increases your SEO

 

You need to find out the source code of your website, and then follow along with me to see how to create a robots.txt file that search engines would love.

 

What is a robots.txt file?

 

Robots.txt file is a simple text file that webmasters create to instruct web robots or web crawlers how to crawl pages on your website. Robots.txt file is a per of REP (robot’s exclusive protocol), a standard that regulates how robots crawl the website, access the index content, and serve that content to the users online. The REP also has meta robots or site-wide instructions for how search engines should treat the links such as “follow” and “unfollow”.

Robots.txt file indicates web crawlers which part of the website they can crawl and which part is not allowed to access. These crawl instructions are specified by “allowing” or “disallowing” for all user agents. Robots.txt file allows you to keep specific web pages out of Google. It plays a big role in SEO.

Search engines regularly check a site’s robots.txt file to see if there are any instructions for web crawling. These instructions are called directives.

 

Why robots.txt file is important for SEO?

From the SEO point of view, the robots.txt file is very important for your website. Using these simple text files, you can prevent search engines from crawling certain web pages from your website, they guide search engines on how to crawl sites more efficiently. It also tells search engine crawlers which web pages not to crawl.

For example, 

Let’s say Google is about to visit a website. Before it visits the target page, it will check the robots.txt file for instructions.

There are different web components of the robots.txt file. Let’s analyze them:

• • Directive – it is the code of conduct that the user-agent follows.
  • User-agent – it is the name used to define specific search engine crawlers and other programs active online. This is the first line of any group.  An asterisk (*) matches all crawlers except the Adsbot. 

 

Let’s understand this with three examples:

1. How to block only Googlebot

User-agent: Googlebot

Disallow: /

2. How to block Googlebot and Adsbot

User-agent: Googlebot

User-agent: Adsbot

Disallow: /

3. How to block Adsbot

User-agent: *

Disallow: /

• • Disallow – it is used to tell different search engines not to crawl a particular URL, page, or file. It begins with a “/” character and if it refers to a directory then it ends with a “/”.
  • Allow – it is used to permit search engines to crawl a particular URL or website section. It is used to override the disallow directive rule to allow the crawling of a page in a disallowed directory.
  • Crawl-delay – this is an unofficial directive used to tell web crawlers to slow down web crawling.
  • Sitemap – it is used to define the location of your XML sitemaps to search engines. Sitemap URL is a fully qualified URL. A sitemap is a better way to indicate the crawlers which file Google can crawl.

 

Let’s understand this with the following example,

Say that Google finds this syntax:

 

User-agent: *

Disallow: /

This is the basic format of a robots.txt file.

Let’s understand the anatomy of the robots.txt file – 

• • The user-agent indicates for which search engines the directives are meant.
  • “Disallow” directive in robots.txt file indicates that the content is not accessible to the user-agent.
  • The asterisk (*) after “user-agent” means that the robots.txt file applies to all the web crawlers that visit the website.
  • The slash (/) after “disallow” tells the crawlers not to visit any pages on the website.

 

But, why anyone would want to stop web robots from crawling their website?  After all, everyone wants search engines to crawl their website easily so they increase site ranking.

This is where you can use the SEO hack. 

If you have a lot of pages on your website, the Google search engine will crawl each of your website pages. But, the huge number of pages will take Googlebot’s a while to crawl. If the time delay is more it may hurt your website ranking. That’s because Google’s search engine bots have a crawl budget. 

 

What is a crawl budget?

The amount of time that Google spends crawling a website is called as “site’s crawl budget”. The general theory of web crawling says that the web has infinite space, exceeding Google’s ability to explore and index each URL available online. As a result, there are limits to how much time Google web crawlers can spend time crawling any single website. Web crawling gives your new website a chance to appear in the top SERPs. You don’t get unlimited crawling from Google search engines. Google has a website crawl budget that guides its crawlers in – how often to crawl, which page to scan, and how much server pressure to accept. Heavy activity from web crawlers and visitors can overload your website.

To keep your website running smoothly, you can adjust web crawling through the crawl capacity limit and crawl demand.

The crawl budget breaks down into two parts-

1. Crawl capacity limit/crawl rate limit

Crawl rate limit monitors fetching on websites so that the loading speed doesn’t suffer or result in a surge of an error. Google web crawlers want to crawl your site without overloading your server. The crawl capacity limit is calculated as the maximum number of concurrent connections that Google bots use to crawl a site, as well as the delay between fetches. 

The crawl capacity limit varies depending on 

• • Crawl health 

if your website responds quickly for some time, the crawl rate limit goes up, which means more connections can be used to crawl.  If the website slows down, the crawl rate limit goes down and Google bots crawl less.

• • Limit set by the website owner in the Google search console

A website owner can reduce the web crawling of their site.

• • Google’s crawling limit 

Google has so many machines, but they are still limited. Hence, we need to make choices with the resources we have. 

 

2. Crawl demand

It is the level of interest Google and its users have in your site. If do not have huge followings yet, then Google web crawlers won’t crawl your site as often as the highly popular ones. 

Here are three main factors that play important role in determining the crawl demand:

• • Popularity

Popular URLs on the Internet tend to be crawled more often to keep them fresh in the index.

• • Staleness

Systems want to recrawl documents frequently to pick up any alterations.

• • Perceived inventory

Without any guidance, Google web crawlers will try to crawl almost every URL from your website. If the URLs are duplicates and you don’t want them to be crawled for some reason, this wastes a lot of time on your site. This is a factor that you can control easily.

 

Additionally, site-wide events like site moves may boost the crawl demand to re-index the content under new URLs.

Crawl rate capacity and crawl demand together define the “site’s crawl budget”.

In simple words, the crawl budget is the “number of URLs Google search engine bots can and wants to crawl.”

Now that you know all about the website’s crawl budget management, let’s come back to the robots.txt file.

If you ask Google search engine bots to only crawl certain useful contents of your website, Google bots will crawl and index your website based on that content alone.

“you might not want to waste your crawl budget on useless or similar content on your website.”

By using the robots.txt file the right way, you can prevent the wastage of your crawling budget. You can ask Google to use your website’s crawl budget wisely. That’s why the robots.txt file is so important for SEO.

 

How to find the robots.txt file on your website?

If you think finding the robots.txt file on your website is a tricky job. Then you are wrong. It is super easy.  

This method can be used for any website to find its robots.txt file. All you have to do is to type the URL of your website into the browser search bar and then add robots.txt at the end of your site’s URL. 

One of the three situations will happen:

1. If you have a robots.txt file, you will get the file just by typing www.example.com/robots.txt, where the example will be replaced by your domain name.

For instance, for www.ecsion.com/robots.txt  I got the robots.txt file as follows:

User-agent: *

Disallow: /wp-admin/

Allow: /wp-admin/admin-ajax.php

Sitemap: https://ecsion.com/sitemap_index.xml

If you find the robots.txt file you need to locate it in your website’s root directory. Once you find your robots.txt file you can open it for editing. Erase all the texts, but keep the file.

2. If you lack a robots.txt file, then you will get an empty file. In that case, you will have to create a new robots.txt file from scratch. For creating a robots.txt file you must only use a plain text editor such as a notepad for androids or a TextEdit for Mac. Utilizing Microsoft word might insert additional codes into the text file.

3. If you get a 404 error, then you might want to take a second and view your robots.txt file and fix the error. 

Note: if you are using WordPress and you don’t find any robots.txt file in the site’s root directory, then WordPress creates a virtual robots.txt file. If this happens to you, you must delete all the texts and re-create a robots.txt file.

 

How to create a robots.txt file?

You can control which content or files the web crawlers can access on your website with a robots.txt file. Robots.txt file lives in a website’s root directory. You can create a robots.txt file in a simple text editor like a notepad or TextEdit. If you already have a robots.txt file, ensure you have deleted the text, but not the file. So, for www.ecsion.com, the robots.txt file lives at www.ecsion.com/robots.txt. The Robots.txt file is a simple and plain text file that follows the REP (robots exclusive protocol). A robots.txt file has many rules. Each rule either blocks or allows access for a given web robot to a specified file path on that site. All files will be crawled unless you specify.

Following is a simple robots.txt file with 2 rules:

1. User-agent: Googlebot

Disallow: /nogooglebot/

2. User-agent: *

Disallow: /

Sitemap: https://ecsion.com/sitemap.xml  

This is what a simple robots.txt file looks like. 

Let us see, what that robots.txt file means:

1. The user agent named Googlebot is not allowed to crawl any URL that starts with http://example.com/nogooglebot/
2. All the other agents are allowed to crawl the entire website.
3. The website’s sitemap is located at https://ecsion.com/sitemap.xml  

Creating a robots.txt file involves four steps:

1. Create a file named robots.txt 
2. Add instructions to the robots.txt file 
3. Upload the text file to your website
4. Test the robots.txt file 

Create a file named robots.txt

Using the robots.txt file you can control which files, or URLs the web crawlers can access. Robots.txt file lives in the site’s root directory. To create a robots.txt file, you need to use a simple plain text editor like notepad or TextEdit. Use of text editors like a word processor or Microsoft will be void, as it can add unexpected characters or codes which cause problems for web crawlers. Ensure that you save your file with UTF-8 coding if prompted during the save file dialog. 

Robots.txt rules and format:

• • Robots.txt file must be named robots.txt.
  • Every site can have a single robots.txt file.
  • Robots.txt file must be located in the website’s root directory.  For example, to control crawling on all the URLs of your website https://ecsion.com,  the robots.txt file must be located at https://www.ecison.com/robots.txt. It can’t live in the sub-directory. (for example, at https://ecsion.com/pages/robots.txt ). 
  • Robots.txt file can be applied to the sub-domains or on non-standard ports. 
  • Robots.txt file is a UTF-8 encoded text file that includes ASCII. Google may ignore characters that are not part of the UTF-8 encoding, rendering robots.txt rules invalid.

 

Add instructions to the robots.txt file

Instructions are the rules for web crawlers about which part of the site they can crawl and which part they can’t. when adding rules to your robots.txt file keep the following guidelines in mind:

• • Robots.txt file consists of one or many groups.
  • Each group has different rules and directives, one instruction per line. Each group begins with a user-agent line that defines the target of the group.
  • A group gives the following instructions to the user-agent:
  • Who the group applies to (the user-agent)
  • Which files, URLs, or directories the agent can crawl?
  • Which files, URLs, or directories the agent cannot crawl.
  • Web crawlers process the groups starting from the top to the bottom. A user agent can match only one instruction set, which is the first, most specific group that matches a given user agent. 
  • By default, a user agent can access any URL, or file on your website unless it is blocked by the “disallow” rule.
  • Rules are case-sensitive. For example, disallow: file.asp only applies to https://www.example.com/file.asp, but not https://www.example.com/FILE.asp. 
  • “#” marks the beginning of a comment. 

 

Upload the robots.txt file

After saving your robots.txt file to the computer, you might want to make it available for the search engine crawlers. How you upload the robots.txt file to your website completely depends on your server and the site’s architecture. You can search the documentation of your hosting company or directly get in touch with them.

Once you upload the robots.txt file, perform a test to check whether it is publicly accessible or not.

Test the robots.txt file 

For testing your robots.txt markup, open a private browsing window in your web browser and navigate to the location of your robots.txt file. 

For example, https://www.example.com/robots.txt 

if you find the contents of your robots.txt file, you can proceed to test the robots.txt markup.

There are two ways offered by Google to test the robots.txt markup:

1. Robots.txt tester in search console 

This tool can be used for robots.txt files which are already accessible on your website.

2. Google’s open-source robots.txt library 

It is also used in Google search to test the robots.txt file locally on your computer.

Submit the robots.txt file

After uploading and testing your robots.txt file, Google’s search engine crawlers will automatically start utilizing your robots.txt file. There’s nothing much you need to do. 

 

Conclusion

We hope this blog has given you an insight into why robots.txt files are so important for SEO. So, if you seriously want to improve your SEO, you must implement this teeny tiny robots.txt file on your website. Without it, you will be lagging behind your competitors in the market.

 

 

A search engine provides easy access to information online, but Google web crawler/web spiders play a vital role in rounding up online content. Search engines organize the online content based on the web pages and the websites visible to them. Moreover, they are very essential for your search engine optimization (SEO) strategy. Google’s web crawlers scour online data and feed results to the machine so that they can be indexed for relevance on SERPs. If you want your site to appear on search engine rank pages, you must give Google bots something to crawl.

In this article, we talk about 

1. What is a Google web crawler? 
2. How does Google search work?
3. How do Google robots crawl your website?
4. Why Google web crawlers are important for SEO?
5. What are the roadblocks for Google web crawlers?
6. How to improve web crawling?

 

What is a Google Web Crawler?

Google web crawlers also referred to as Google bots, Google robots, or Google spiders are digital bots that crawl across the world wide web (www) to discover and index web pages for search engines such as Google, Bing, etc. Google doesn’t know what sites exist on the internet. Google search engine bots have to crawl websites and index them before they deliver the right pages for the right keywords, and phrases people use to search a page.

 

Let’s say, for instance, you go to a new store for grocery shopping. You might walk down the aisle and look at the products before you pick out what you need.

 

Likewise, search engines also use Google web crawlers as their helpers to browse the internet for web pages before storing that page data to use for future searches.

 

How does Google search work?

To better understand the Google web crawlers, firstly you must know how Google search generates web page search results.

 

 

Google follows three main steps to generate these search results:

1. Crawling

Google web crawling means the search engine using Google robots to find out new content through a network of hyperlinks. The networking starts from an unknown page or through a sitemap.

2. Indexing 

Once a page is found, Google tries to understand what it is about and stores that information into a gigantic database known as Google index. This process is called indexing.

3. Ranking 

When a query is entered into the Google search box, Google finds the highest quality answers and then ranks them by the order of relevance, and finally serves them as a list called Search engine rank pages. The pages that appear on this list are highly ranked based on whether they offer the best answers while considering other ranking factors such as language, location, and devices.

 

How do Google robots crawl your website? 

When you launch a new website, Google web crawlers will discover it eventually. The bots crawl through the texts, images, videos, and more. If you want Google web crawlers to find and index your site quickly, you must follow these three easy steps:

• • Create a sitemap is a map that provides directions to the web crawlers for crawling. A Sitemap is uploaded to your root directory.
  • Use Google webmaster tools to submit your website.
  • Ask Google to index your website  Search engines try to crawl every URL which comes in its way, so if a URL is a non-text file such as a video, or an image, it will not read that file if it doesn’t have any relevant filename & metadata. 

 

Google search engines crawl the websites by passing between the links on the web pages. If your newly launched website doesn’t have links connecting your pages to others, you can ask Google search engines to crawl a website by submitting your URL on Google Search Console. Web crawlers act as an explorer in the new land. They are always hunting for discoverable links on pages and index them once they understand their features. 

 

Remember, Google website crawlers only sift through public pages on sites, they can’t crawl through private pages. Private web pages where the search bots can’t reach are labeled as “dark web”. Google robots or crawlers, while they are on the page, gather useful information about the page, and then the web crawlers store these pages in their index. Google search algorithm helps to rank your website high for the users. 

 

Why Google Web Crawlers are important for SEO?

 

 

SEO helps to improve your website for better ranking. SEO efforts are designed to help a site gain online visibility. For ranking your website higher on SERPs, it is important for your pages to be searchable and readable for Google web crawlers, Google bots, Google robots, or say Google spiders. Crawling is the first way Google search engines look for your pages, but frequent and regular crawling helps them display changes made on your website. Since crawling goes beyond the beginning of your search engine optimization campaign, you can consider web crawler behavior as a proactive measure for helping you appear first on the SERPs and improve your UX.

Without web crawlers to scour online data and verify that the content exists, all SEO efforts will be unproductive.

 

Crawl budget management 

The amount of time that Google spends crawling a website is called as “site’s crawl budget”. The general theory of web crawling says that the web has infinite space, exceeding Google’s ability to explore and index each URL available online. As a result, there are limits to how much time Google web crawlers can spend time crawling any single website. Web crawling gives your new website a chance to appear in the top SERPs. You don’t get unlimited crawling from Google search engines. Google has a website crawl budget that guides its crawlers in – how often to crawl, which page to scan, and how much server pressure to accept. Heavy activity from web crawlers and visitors can overload your website.

To keep your website running smoothly, you can adjust web crawling through the crawl capacity limit and crawl demand.

 

The crawl budget is determined by-

1. Crawl capacity limit/crawl rate limit 

Crawl rate limit monitors fetching on websites so that the loading speed doesn’t suffer or result in a surge of an error. Google web crawlers want to crawl your site without overloading your server. The crawl capacity limit is calculated as the maximum number of concurrent connections that Google bots use to crawl a site, as well as the delay between fetches.

The crawl capacity limit varies depending on :

 

• • Crawl health

    If your website responds quickly for some time, the crawl rate limit goes up, which means more connections can be used to crawl.  If the website slows down, the crawl rate limit goes down and Google bots crawl less.

  • Limit set by the website owner in the Google search console

    A website owner can reduce the web crawling of their site.

  • Google’s crawling limit

    Google has so many machines, but they are still limited. Hence, we need to make choices with the resources we have. 

2. Crawl demand

It is the level of interest Google and its users have in your site. If do not have huge followings yet, then Google web crawlers won’t crawl your site as often as the highly popular ones. 

Here are three main factors that play important role in determining the crawl demand:

• • Popularity

Popular URLs on the Internet tend to be crawled more often to keep them fresh in the index.

• • Staleness

Systems want to recrawl documents frequently to pick up any alterations.

• • Perceived inventory

Without any guidance, Google web crawlers will try to crawl almost every URL from your website. If the URLs are duplicates and you don’t want them to be crawled for some reason, this wastes a lot of time on your site. This is a factor that you can control easily.

Additionally, events like site moves may increase the crawl demand to re-index the content under new URLs.

Crawl rate capacity and crawl demand together define the “site’s crawl budget”.

 

What are the roadblocks for Google web crawlers?

There are a few ways to block Google web crawlers from crawling your pages purposely. Not every page from your website should rank in search engine rank pages, these crawler roadblocks help to protect sensitive, redundant, irrelevant, or useless pages from appearing for keywords.

There are two types of roadblocks for crawlers:

• • Noindex meta tag 

It stops the Google search engine from indexing and ranking a particular web page. You should apply the noindex to the admin pages, internal search results, and thank you pages.

• • Robot.txt file

It is a simple text file placed on your server which tells Google web crawlers whether they should access the page or not.

 

How to improve web crawling?

How long does it take for the Google search engine to crawl a website? It depends on the number of pages your website has and the quality of hyperlinks. To improve the site crawling you have to:

1. Verify that your website is crawlable

Google accesses the web anonymously and will be able to spot all the elements of your web page only if everything is in order. The first thing you should do to improve your web crawling is by verifying that search engines like Google can reach your website’s pages.

2. Create a solid homepage

If you ask Google to crawl your page, start from your homepage, as it is the most important part of your website. To encourage Google web crawlers to crawl your website thoroughly, make sure that your home page contains a solid navigation system that links to all key sections of your site.

3. Beware of links that violate the guidelines

You can improve your site crawling by linking your web page with another page that Google web crawlers are aware of.

If you are going to publish content on your website, you might as well take time to ensure Google takes notice of your efforts. But, how to do that?

Most of you guys might have heard about the three-letter term “SEO” thrown around about Digital marketing, internet circles, and online businesses. But, do you understand what they mean?

Remember, instead of just creating what you think people are searching for, an SEO strategy makes sure that you are creating content that people are looking for. That is why to build winning SEO strategy is important to stay on track when creating content.

Today, we are going to learn everything about Search Engine Optimization to carry out a strong, and effective SEO strategy. We are going to cover:

• • What is SEO?
  • Importance of SEO Strategy
  • 8 Expert Ways to Build Winning SEO Strategy

 

What Is SEO?

Nowadays, people turn to Google to find out answers to pretty much all doubts or queries.  Business owners everywhere do whatever they can to make their site, and information findable on Google search. This is exactly what SEO is – the practice of optimizing your content to appear first on SERPs.

 

Search engine optimization is a process of optimizing websites to rank higher on Google search engine result pages through organic searches. SEO strategy is one of the fundamental strategies for any business to maximize the opportunity to gain organic traffic from search engines. It helps you discover opportunities to answer queries people have about their responsive business industry.

There are 3 types of Search engine optimizers:

• On-page SEO

It focuses on content that’s actually on your website, and how to optimize it to increase the website ranking for specified keywords.

In simple words, on-page SEO is the strategy that you implement on your website.

For example, 

• • The design
  • The text
  • Metadata
  • Alt text

 

• Off-page SEO

It focuses on links directed to your site from elsewhere on the internet. 

Incoming links or backlinks coming from reputable sources help your site to build trust with search algorithms.

For example,

• • Social posts
  • External links
  • Other promotional methods

 

• Technical SEO

 It focuses on the website’s backend architecture. Every business has different goals depending on its business size.

SEO’s job is to examine their industry and identify what their audiences are looking for and establish a solid strategy to give them what they are searching for.

 

Importance Of SEO

• • SEO is a budget-friendly marketing strategy than paid advertising
  • It is more effective and longer-lasting
  • It provides increases higher quality organic traffic and drives sales 
  • It improves visibility, credibility, and trust
  • It provides higher ROI than other marketing channels
  • Provides customer insight and sustainability
  • Improves usability and user experience (UX)
  • Builds a positive online reputation and increases domain authority of your website

 

8 Tips To Build Winning SEO Strategy 

Every business should invest time in building a strong website strategy. It helps in increasing organic traffic to your site which is a crucial part of a digital marketing plan if you are looking for longevity and cost-effectiveness. Organic search driven by SEO strategies is unbeatable. Initially, SEO can feel like a slow burn, but the effects are long-lasting. A website is the anchor of your marketing efforts. 

So, you cannot understate the importance of having an effective website for your business.

Now let us learn how to build a winning SEO strategy in 8 steps:

• Write for people first and Google second

Google algorithm is getting smarter every day and uses constant human inputs to better align with your thought process. Being said that, there is no special mix to outwit a search engine, so it’s better to write for humans first than search engines. 

Ultimately, your objective is to provide naturalistic content to your audience. Discover the right keywords to find the right audience to find you and elevate your already informative and valuable content. 

 

• Establish your top 3-5 goals 

Identify your business goals and order them in priority. It is important to find out why you are creating a website. Having a site that has clearly defined goals is the key to setting yourself up for a successful business journey. Take some time to think about whether you are trying to increase sales of your products, you are trying to increase your SEO or you are trying to convert visitors to leads before developing your website. 

 

• Create a list of keywords 

Keyword research is a legit SEO strategy for building a killer website. One of the best ways to find the right keyword is that which your users search. Google suggest – start typing a keyword into Google search and you will get a drop-down list of suggestions. This list can make great keywords for SEO strategy as it is directly populated by Google, and Google provides this list based on what people are searching for.

Long-tailed keywords are less competitive than short-tailed keywords, but they have low search volumes, and they are much easier to rank for. You can use different keyword search tools to discover the search volumes and competition of those terms to rank first on SERPs. 

 

• Focus on customer experience 

Improved customer experience and usability have a direct correlation with their perception of your business. There is nothing worse than customers not using your website. A bad user experience will deeply harm your organic traffic. In fact, after more than a few seconds of frustration customers leave your website. To avoid such situations, you must immediately remove dead links, and error pages, and modify the messy website structure.

Google crawlers scan your content and determine your search engine ranking. Easy navigation and good customer experience allow Google to rank your website higher in SERPs.

Key focal points to remember for providing a seamless UX:

• • Utilize heading and short
  • Utilize easy-to-read paragraphs
  • Tidy up your sub-folders
  • Reduce page loading time
  • Optimize your website for mobile devices

All these points will help you to reduce the bounce rate, improve your rankings, and generate a better conversion rate.  Loading, Interactivity, and visual stability are the 3 core web vitals that have become a ranking factor through page experience updates. So, you should be optimizing page speed more than ever before. A positive user experience has a direct impact on how successful your business will be. Businesses that actively work on UX can control their brand reputation online to some degree.

 

• Focus on relevant links 

One of the key aspects of building the domain reputation or domain authority of your website is link-building. External links are important as it enhances the information that you are providing and also receive reciprocal incoming links through outreach. Google crawlers scan and discover content by following these links through subsequent pages and judge how related they are to a search query. You can also link useful pages to your website wherever and whenever required. Link-building attracts inbound links from other sources online.

You can approach different blogs for guest blogging opportunities through which can link back to your site. Websites with high domain authority that link back to your content have a more significant impact on your SEO strategies. Many marketers noticed an impact after a few months of implementing a link-building plan. 

 

• Remove anything that slows down your site

While writing informative blogs, selling your services, or pointing someone in the right direction, your site needs to be quick, accessible, and easy to use. Nowadays users expect instant access and instant results.  If your website’s page load time is more, your customers will simply move.

Some of the ways to improve your site speed and the overall smoothness of your customer experience:

• • Delete old or defunct plugins
  • Clean up your code
  • Compress your images
  • Ensure that your sub-folders flow and make sense
  • Use tools to monitor your website performance metric (GTmetrix or Google page speed insights)

 

• Compress media files before uploading 

As your website grows, you will have more content more images, videos, texts, and other relevant media to support your content. These visual files can be appealing to your visitors, but they can be very large in size.  Since page loading time is an important factor in SEO strategy, it’s important to monitor the size of the media files before uploading them to your website. 

Bigger file sizes may lead to reduced page speed. It’s harder for mobile browsers to load these heavy files as the bandwidth on mobile devices is significantly smaller. So, the smaller the file size, the faster your website will load.

 

• Track your content’s success

Search engine optimization strategies require patience and a lot of hard work to achieve your goals. It’s very important to monitor your metrics to understand the success and overall progress to build winning SEO strategy. It helps you to identify the areas of improvement.  Organic traffic can be monitored by using various web analytics tools or by creating your own dashboard using Google sheets or excel. 

Tracking the overall process including conversion rate, ROI, and your ranking on search engine result pages can help you recognize your success as well as determine the areas of opportunity.

The search engine landscape is ever-evolving. Staying up-to-date about the current trends and best practices is a crucial strategy plan for SEO. 

 

Are you wondering how to improve your marketing plan? Or how to rank your website higher on Google? If so, then you might have heard the term “Domain Authority”.

For people working on search engine optimization, it is important to know that domain authority is one of the several ranking factors on Google.

But, do you know what your domain authority is?

Let’s dive in to understand all about the term “ Domain Authority”

Table of Contents

• • What is Domain Authority?
  • What is a Backlink?
  • Why Backlinks?
  • What is a Good Domain Authority Score?
  • How is Domain Authority Calculated?
  • How to Boost Domain Authority?
  • How to Check Domain Authority?

 

What is Domain Authority?

 

Domain authority of a website is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).

Domain authority metric developed by Moz helps local businesses figure out where they may rank on search engines. They predict a page’s possible ranking through several channels, including hyperlinks to your website from another reputable site. Domain authority means the number of relevant backlinks your website has. The relevance of Backlinking also contributes to your Domain authority score.

But, how does Google determine what website to rank numbers 1, 2, and 3? 

It comes down to SEO, right? Well, it is more in-depth than that. Google has more than 200 factors; the number one factor that affects Google’s ranking is backlinks” 

what is a backlink? Why backlinking strategy is so crucial in 2022?

 

What is a Backlink?

 

Backlinks are incoming links or one-way links coming from one website to a page on another website. Google considers these backlinks as “votes”. You can link your website with another website that has the same industry as yours. 

For example, imagine that you published an article about “weight loss” on your website. Next, you might want website A, which has published an article on “weight loss diet plans” on his site to link to your website. In this case, Google will put more weight on links from sites about weight loss, weight loss diet plans, and so on. Here, website A has an external link to your website; your website has a backlink from the website.

 

Why backlinks?

Backlinks are votes from different websites. These votes increase the value and credibility of your content. More backlinks mean more votes, and more votes mean higher ranking. Pages with a high number of quality backlinks tend to have a higher ranking on Google search result pages. But, not all backlinks are valuable. 

A single but high-quality backlink from a relevant website having a high domain authority is more powerful than thousands of low-quality backlinks. 

Now that you know the advantages of backlinks, you can use them in your marketing strategies to improve your Domain authority ratings.

 

What is a Good Domain Authority Score?

 

Domain authority score ranges from 1 to 100. 100 DA score is like Google, a YouTube. It works on a logarithmic scale, in which it’s easier to go from 1 to 10, than going from 10 to 20. A high domain authority score means you are likely to see increased ranking and more traffic. 

So, if you can get a lot of backlinks, you can get them from relevant sites and you can get them from authoritative sites that have high domain authority, your rankings are going to climb up. When you launch a new website its domain authority is 1. Local businesses which have fewer backlinks have lower Domain authority scores (possibly between the range of 10 to 20).

DA score is categorized as:

• • Below 30 is poor
  • 30 to 40 is below average
  • 40 to 50 is average
  • 50 to 60 is good
  • 60 to 70 is very good
  • Above 80 is excellent

 

Domain authority helps you to find out a website’s performance in search engine results. Are you wondering how domain authority is calculated? 

Let’s find out…

 

How Domain Authority is Calculated?

 

Different tools use different methodologies to calculate Domain authority. Moz alone uses 40 different factors to provide you with a website’s Domain Authority score.

The following 5 factors are used to calculate the DA score

• • MozRank 

MozRank counts the number of incoming links to a web page. It also checks the quality of these websites that provides your page with an inbound link or a backlink.

• • Link Profile 

This includes internal links and external links from the web page. So, if your post links to a high-authority website and gets linked back by other websites with high domain authority, then you would get a good DA score.

• • Root Domains 

When looking at your website, Moz also looks for the number of unique backlinks. If you have several backlinks from a single website then Moz considers it as a single root domain. That is why it is important to get backlinks from different websites. 

• • Moz Trust 

Moz checks out the trustworthiness of the website linking to your site. If you get a link from a governmental site or a university website then you are likely to get a high domain authority score.

• • Website structure 

For a high Domain score, you need to make sure that your website structure is easy for web crawlers like Google for crawling your pages. You also have to provide a user-friendly structure to give a great user experience to your visitors.

 

How to Boost Domain Authority?

Boosting your website’s domain authority is a long-term process. More backlinks and better traffic can help you to increase your Domain authority. It’s important to focus on being the best resource for your users to improve your domain ratings.

Here are some ways to increase your website’s domain authority:

1. Acquire high-quality backlinks from high-authority websites 

 

Backlinks play a crucial role in calculating a site’s domain authority. But, the backlinks must be high-quality ones. According to a report, 53 % of websites don’t get any organic traffic since they don’t utilize backlinks. There are multiple ways to discover backlinks and strengthen your profile. To get started you can look into your top referral sources and find relevant sites for backlinking opportunities.

There are many tools that can help you spy on your competitor’s backlink sources, you can acquire the same for backlinking. You can also secure high-quality links from reputed websites through guest posting.

2. Create great content that’s link-worthy

 

By creating good content, you can compel visitors to link to your website. How a good content plays role in backlinking?  Well, if your content is helpful people will start to share your content with others. This increases your chances of getting backlinks from high-authority sites, like government websites, university sites, etc. Linking to a high-authority website will help you to boost your root domains and increase your domain authority score.

3. Remove bad links

Auditing your website is an important step to improving your DA score. While incoming links are vital for your website’s domain authority and ranking, having unnecessary bad links can affect your DA score. Links coming from spammy websites lead to more harm than good. Sometimes it can even lead to a penalty from Google. To prevent this from happening, you should audit your website and remove all the toxic links as soon as possible.  Using various SEO tools, you can identify harmful links and remove them easily from your website.

4. Optimize your website 

 

Always remember your website’s structure and user-friendliness are the factors that drive traffic to your website. With proper structure, search engines can crawl your web pages easily and index them on search results. You can create a sitemap in WordPress which will then help the search engine crawlers to navigate through relevant pages with ease. A sitemap includes all the important pages of your site.

Google has gone mobile-first, so you should check how well your website works on smartphones. You must ensure that your website functions properly, and loads quickly.  You must also ensure that your website is safe to use. This can be done by getting an SSL certificate and moving your website to HTTPS.

5. Improve internal links

 

To provide a better user experience and to reduce the bounce rate on your site you must improve your internal link structure. With internal links, you can help search engine bots to crawl your website and index your pages on search results. Another benefit of proper link structure is that it passes link juice from one page to another page. Link juice refers to the value of a page that is passed to other pages. It builds the trustworthiness of your website which adds up to boost your domain authority. Plugins like All in One SEO can help you to improve your internal linking strategy.

 

How to Check Domain Authority of a Website?

It’s really simple,

1. Ahrefs 

Go to ahrefs.com, put in a URL and you will get the domain authority score of your website. Ahrefs calls it a domain rating. It uses its own algorithm to calculate the DA score so you might see the variation in the score if you compare it with other tools.

2. Moz Link Explorer

Go to Moz Link Explorer, enter the URL of any website, and view the Domain Authority score. Moz Link explorer also provides information about the number of unique backlinks, root domains, and keywords ranking for a specific domain. 

3. SEMrush

Go to the backlink analytics in SEMrush, and view the domain authority score of your or your competitor’s website in the overview tab. SEMrush is a very popular SEO tool that provides data about the Domain authority of any website.

Various authority checker tools help to determine the current domain authority score of a website. The best practice is to check your Domain authority score once a month.

 

Conclusion 

Domain authority may seem complicated in the beginning, but all you have to do is put the right pieces in the right place to increase your DA steadily. 

Remember that the Domain authority score won’t climb up overnight. It is a long-term strategy. Utilize the points as we have explained in this article and wait for the results. 

For any queries on domain authority, message us or leave a comment.  

And don’t forget to follow us on Facebook, and Instagram for more such helpful articles.

 

The keyword is “KEY” to drive truly qualified leads to your website. Keyword  Research in SEO helps you to reach business goals like getting more pageviews,  higher ranking on search engines, capturing potential leads, and so on.  

In this guide, you will learn one of the important concepts of SEO – Keyword  Research 

If you are a beginner then this guide is for you. Read on to learn every aspect of keyword research in search engine optimization. 

It is important to define what you want to achieve before you begin. So today my  goal is to define: 

1. What is Keyword Research? 
2. Importance of Keyword Research
3. Benefits of Keyword Research
4. How to Perform Keyword Research for SEO? 

Now let’s begin… 

 

What is a Keyword Research for SEO? 

 

Keyword research is the process of finding focus keywords to drive more traffic to your business. It provides insight into the search data that your target  audience is looking for on the Google search engine, which helps you to understand 

What searchers are searching on search engines? 

How many searchers are looking for it? 

Let me simplify it for you,  

Imagine you are planning to publish a blog of pasta recipes, where you want to write on topics like – 

Pasta recipe step by step | Easy recipes

Pasta recipes with white sauce | Simple Italian recipes 

Easy pasta recipes | Recipes for beginners;

but you are unsure how these blogs are going to drive traffic

So, if you want to drive good traffic then you need to take care in choosing the right keyword to get the right traffic. 

This all starts with keyword research. 

 

What is the Importance of Keyword Research for SEO?

 

Keyword research is one of the most important steps in search engine optimization for getting the right traffic to your website. The difference between a website getting millions of traffic through an organic search channel and those getting no traffic at all are the keywords you employ in the content. If you don’t pay attention to this factor, it is sure you will miss the mark on your market. 

If you are still asking, why keywords research?  

Let me simplify it a little more for you, 

Say that you are writing a lot of different topics around Pasta recipes, but you are not sure about how your blogs will drive traffic.  

For example, 

Someone wants to make a pasta recipe so he goes online and searches for “Best pasta recipes” or “Red sauce pasta recipes” on his smartphone and the search engine shows him results. But your page is not listed on the first page of the search engine page results.  

“Easy pasta recipes | Recipes for beginners “may not be the right choice of keywords for your pasta recipe blog. 

Generally, people do not go past the first page on the search engine page results.  So, the aim of a blogger is to get to the top position on SERPs.

So, Hey! 

You need to find the best keywords to align it to your content and find out what the target audience is searching for online. 

That’s the idea why we would do Keyword Research for SEO.  

 

Benefits of Keyword Research for SEO

 

If you have a website, but you are unaware of what people are looking for online will leave your business stranded in a desert of inactivity. 

This issue is solved by researching keywords. 

So, let’s understand the importance of keywords in SEO. Here are a few benefits of  Keyword research. 

• • Gives You Direction

When you start researching keywords, this gives you more focus and direction.

For example, if you are writing a food blog, you may have an idea about what you are going to write. But you must focus more on what people want to read. This will help you to understand people’s reading interests. 

• • Makes you find new topics

If you have a topic in mind keyword research helps you expand. 

• • Gets you the best listing in search engine

Proper research on keywords can help you to choose low-competition keywords with the highest chance of being listed.

• • Helps you to target the right audience

When you build a website, you need the right traffic to be successful in your business. A good keyword search will help you gain the right audience. 

• • Gives you life skills

Learning about the dynamics of researching keywords can never go in vain. All these topics you’re learning are going to help you throughout the journey of your life. Once you learn to find the right keyword, you can employ it for any website or business.

 

How to do Keyword Research for SEO?

Now that we have understood what keywords are, let’s learn how to do Keyword research. 

Firstly, understand that you can look for keywords in all those places where people do searches – 

•  Google

 It is the most commonly used search engine by people to search for queries online. Google search provides actively searched queries that can help you to get the most targeted keywords. 

 

For example, let’s say for a search query “simple pasta recipes” you get a  list of suggestions by Google search engine. You can use these keywords to align it with your blogs, if the content is good there is a chance to rank in the top position. 

Let’s also know about Google’s LSI keywords (Latent Semantic Indexing)  which help to deeply understand the content on the webpage. LSI  keywords are texts or phrases closely related to your search topic. 

For example, imagine that you just published a blog about “Ice-cream recipes”. 

Google will not only scan your page to find the term “Ice-cream recipes” in your title tag and your content; but it will also scan your page for terms like  (“Ice”, “cold”, “milk”, and “cream”, “dessert”). 

When they find all these related keywords in your content, they believe that this page is about the topic of ice-cream recipes.

A recent Google Research Paper says that semantically-related terms help to determine a page’s topic. 

•   YouTube 

YouTube is not a search engine, but if it was a search engine it would rank 2nd most popular search engine after Google. Billions of hours of videos are watched on YouTube every day, so many people go to YouTube to get an idea about what kind of content is being searched for and consumed. 

 

•  Quora

Forums where people post a question and hold discussions are the best sources to discover “long-tail keywords”. You can search for the term – “Keyword Research” and check how many questions have been listed out by people who are seeking answers to their questions. You can list these questions and discover “long-tail keywords”. 

 

•  Google Keyword Planner

It is a free tool that allows you to discover important keywords and find data for keywords like estimated monthly search numbers, competition, and ad pricing.

 

Usually, this tool is used by marketers to identify keywords for their running ads, but you can discover the right keywords by using this amazing tool. 

Paid tools like Ahref, SEMrush, Keyword Insights, Keyword Everywhere, etc are available in the market and are actively used by people to find out keywords, keyword trends, and content ideas. 

 

• Competitor Research

 This is one of the underrated forms of research in digital marketing, but the most powerful tactic is to find relevant opportunities by researching their competitors. There are tools that allow spying on your competitor and their keywords.

 

Conclusion 

Keyword Research is an essential part of digital marketing and search engine optimization. It helps you understand what works and what doesn’t.  

“Keywords can either make or break a successful business” Use of the above-mentioned tricks can help you find potential keywords.

 

 

Do you have a beautifully designed website with great content to share, but people can’t reach you just because your website wouldn’t rank? An organic search channel is an important factor to obtain new leads. That’s why it is crucial to improve your website ranking in search engines so people can find you more easily than your competitors and visit your website. That’s what Search Engine Optimization (SEO) is all about.

Whether you know the basics of SEO or you are a newbie, to boost your website ranking on search results, SEO needs to be at the top of your priority. This article will help you to understand the process to rank on the first page of Google and to. increase website traffic step-by-step. So, if you are still asking me, “How to Increase Website Ranking Position in Search Engines?” keep reading.

 

What Is A Search Engine Ranking?

 

When you search for your website online, does it come as the first result on the result page?

The spot a URL takes on the result page of a search engine is referred to as Search Engine ranking. This is how search engines rank your website ranking in search results. A wide variety of factors determine a website ranking given to a web page; including the freshness of content, the trustworthiness of the site, and the page’s metadata. All these factors can be influenced by Search Engine Optimization (SEO) as well as purchase ads.

Links are listed from most relevant to least relevant results. The most relevant and top-ranked results will appear at the top of the first few results on the first page. However, relevant web pages that don’t rank as well will appear at the bottom of the first page, or on one of the search result’s subsequent pages. For example, a higher-ranked web page will appear in the number one spot, while a lower-ranked web page will appear in the number nine spot.

Most search results pages highlight ten URLs, along with purchase ads and other features listed on the first page. Every marketer has a goal to achieve the first spot on the search engine results.

 

High Website ranking positions are a good source of traffic

Higher rankings in search engines will attract more traffic through organic search channels. Higher page ranks in the results for a search query will increase the chance of the searcher clicking on the result. This explains how higher rankings and increased traffic are connected.

Search engine optimization (SEO) can influence search engine rankings. However, different search engines calculate their search results for keywords using highly complex algorithms. Factors like the number of backlinks; usage of keywords in the contents, descriptions, and texts; URL structure; the trustworthiness of the page; page loading time; time spent on the website and bounce back rate; how often the results are clicked by the searchers and so on are assumed to be closely connected to Boost up rankings.

 

Why Search Rankings are Important for Small Businesses?

According to a study done in 2015, 67 percent of all clicks go to the top five results on the search engine ranking and 95 percent of searchers don’t even look at the subsequent pages. So, “if you are not the first, you are last”. It is clear that businesses that Rank in the number one position on the first page of the search engine results are more likely to –

• • Increase in Profit
  • Increase in Sales
  • Increase in potential customers
  • Maintain brand visibility
  • Retain their ranking position
  • Keep ahead of the competition

 

Nowadays people do not search for information in traditional ways. Instead of looking for news in the newspaper, going to the library, and reading books, they reach for a computer, a laptop, or a phone to browse the net. The Internet has become the most powerful medium to increase awareness, visibility, and growth of a business. When you leverage your small business with Artificial Intelligence (AI), search engine optimization (SEO) becomes transformative. This is how your business is found; this is how your business becomes visible.

SEO helps you to build brand awareness for your business as search engine users are more likely to trust a site that ranks high on the search engine result pages (SERPs).

Local business owners should utilize SEO to build a strong web presence, bypass competitions, and take their business to the next level.

The right online marketing strategies create amazing results for small businesses, and strategies like these can not only help small business owners generate revenues but also help them to bring qualified potential customers to their sites and provide better conversion rates.

 

How to Improve Google Search Ranking Step by Step?

Money alone can’t buy a higher ranking in Google searches. You will have to spend a dime to rank higher on Google.

Here are a few steps to help you improve your website rankings on Google:

• • Publish Relevant Content 

The quality of the content is the number one driver for your search engine rankings. The great quality of the content helps you to increase website traffic, which improves your site’s relevance and authority.

Fine-tune your writing skills-

1. 1. 1. First, make sure that your keyword is at the beginning of your title tag. This is because Google puts more emphasis on terms that show up early in your title tag.
      2. Second, make your content at least 1,200 words. According to a study average, Google’s first-page result contains 1,447 words.
      3. Finally, keep Keyword density up to 1%-3%

(Keyword Density = Total Keywords/ Number of words*100)

• • Optimize Keywords 

In SEO keyword optimization is important to discover the right keywords to drive the right traffic from search engines to your website. Keyword research helps you to find out the most searched and relevant keywords for your business.

 

• • Match the Search Intent 

It is very important to match the user intent to keep the leads on your website. You must understand the three W’s – What, When, and Why, people are searching for specific content.

 

• • Improve Page Speed 

Page load time is one of the key factors to ranking high. Make sure your site is as fast as possible to improve a good user experience and boost your search rank on Google.

 

• • Add Backlinks 

Backlinks are links coming from other sites to yours, such links from high domain authority sites help to bring traffic, establish authority and increase website rankings.

 

• • Fix Broken Links 

Quality links in your website content help to boost traffic, but broken links that show error 404 will affect your search rank and increase the bounce rate.

 

• • Header Tags 

The use of H1 and H2 header tags makes the content more readable and user-friendly. The structural body of the content, and the use of optimized images, headings, and subheadings plays important role in improving the quality of the content, which is most influential in Google search ranking. The best pages are written for the user, not for the search engine.

 

• • Build Responsive website

Responsive web design is a “Game changer” right now. It will make your website mobile-friendly by improving its UI that automatically scales its content to match the screen size on which it is viewed. It solves many problems like resizing, scrolling, zooming, etc. The user-friendly design increases the amount of time spent by the visitors to your website. It also helps to improve your rankings in Search engines.

 

• • Optimize Local Search 

Nowadays people use their smartphones to reach for businesses “near me”. To get your business found; claim your Google My Business listing, provide relevant content in Google posts, get your business listed in local directories and improve your reputation online with good online reviews.

 

• • Update the Content Regularly 

Regularly updated content is viewed more often by searchers. Audit your content on a set schedule and be sure to keep it fresh. It will also help you to increase the site’s relevancy.

 

• • Tracking and Monitor your Results 

Rank tracking is an important part of SEO workflow. It helps you to get information about how well your business stands in the market. Measuring the impact of your work and monitoring the ranking position in search engine results is an essential factor for SEO success.

So that was a step-by-step guide to improving website ranking in Google search results. It is the best way to rank higher, but it’s not something you do once. It is an endless job.

Find opportunities… update content… monitor the rankings… track the traffic improvement… and REPEAT!

If you are looking to start your own business, this article is for you. We will discuss here how to start your local business.  Starting your own business is one of the most exciting ventures and it gives you the independence of becoming your own boss. But it may go wrong if you don’t take the right steps.

In fact, according to the U.S. Bureau of Labor Statistics, only 55% of businesses last for five years and 20% of businesses can’t even survive for two years.

 

10 Tips On How To Start Your Local Business

Your planning process plays a key role in determining whether your business will last long or not. If your planning is correct your local business is bound to get success. Let’s discuss some best business tips on how to start your local business.

1. Conduct market research

Conducting market research is the first step toward starting a new business. Market research is critical to help you determine whether your business idea is really practical or not. Market research should include understanding customer behavior, economic trends, product demand, demographic data, market size, location appeal, and pricing. You can gather all this information through existing resources or by conducting surveys and meeting potential customers. After successful market research, you will be able to figure out who your target customer is and how to develop products and services that will sell comfortably.

 

2. Write a business plan

Writing a business plan is never too early for starting your local business. A good business plan serves as a guide for every aspect of your new business. Whenever you are thinking of how to start a small business, a business plan is a must. Prepare a business plan to define your business, products, and services, and outline your goal, operating procedures, and competition. Make sure that your plan includes a marketing approach, so people are aware of what you are selling and how to find you.

 

3. Create a budget

Your business plan will give you an estimate of how much money would be needed to start your business. Try to maintain a spreadsheet to estimate every expense you anticipate, including costs for overhead, production, and marketing. If you don’t have the required fund, you will need to either raise or borrow the capital.

 

4. Pick your Business Location

Selecting a business location is one of the most important decisions you will make. You’ll need to find the ideal physical location for your enterprise. This is where you’ll register your business, obtain the required permits and pay the taxes. One of the best business ideas is to pick a business location that is economically cheaper and can attract more people.

 

5. Choose a business structure

Choose a business structure that will suit your preferences. There are different business structures like a sole proprietorship, partnership, limited liability company (LLC), and corporation. It’s very important to choose a suitable business structure for you because it can impact taxes, personal liability, funding liability, and much more. You can consult an attorney or accountant if you are confused about making any decision.

 

6. Choose a name and register your business

Naming your business is one of the most challenging parts of becoming an entrepreneur. Your business name should be one that reflects your brand and captures your spirit. Have a brainstorming session where you can note down every name that comes to mind, then test your favorites with trusted mentors, friends, and colleagues to gauge their reactions and feedback. Take some time to decide your final name and go with it. After finalizing the name, it’s time to make it legal. Register your business with the concerned authorities to get benefits like liability protection, and legal and tax benefits.

 

7. Apply for licenses and permits

A legally compliant business will surely run smoothly. The licenses and permits you need for your business will vary by industry type, state, location, and other factors. The requirement and fees will depend on your business size and also the agency issuing the license or permit. Federal and state governments have different charge amounts for licenses and permits.

 

8. Open a business bank account

You must open a business bank account for your small business. Also, it is very important to separate business finances from personal ones. Contact your bank about requirements prior to opening a business account. Having a business bank account is mandatory today because you can’t keep cash all the time and it’s very beneficial when it comes to the safety of your funds.

 

9. Get your business insured

One of the good business ideas is to get your business insured. Insurance protects your financial investment from unforeseen circumstances such as theft, customer lawsuit, or property damage. A general liability policy is sufficient for a small business but if your business is big and you have a good number of employees you should also opt for worker’s compensation insurance.

 

10. Create an online presence

If you can afford to, try to have a website for your business. You can also promote your business online by using social media platforms. Your online presence will definitely help you gain some popularity and promotion.

We all know that search engines like Google, Bing, or Yahoo are serving millions of users per day who are looking for answers to their questions or for solutions to their problems. Google alone has more than 3.5 billion searches per day. If you want your website to rank higher in Google searches you will need to play by Google’s rules and need to learn how to improve the SEO of your website. Top Google rankings are a pinnacle of online business prosperity.

As per the latest survey, the first result on Google gets 31.7 percent of all clicks while results on the second page receive just 0.78 percent of clicks. One of the best ways to ensure that you are making maximum use of your content is by improving your search engine optimization (SEO) efforts. This article will focus on how to improve the SEO of your website on Google searches.

 

What is SEO and Why is it important?

SEO can be understood as a set of rules for optimizing your website so that it can achieve higher rankings in search engine organic results. Website SEO is the process to follow to increase the visibility of your website in search engines and get more traffic.

SEO is important for online business because it can keep you at a higher place on Google search, it improves the usability of a website, it helps in increasing your website’s trust among users, and it also helps to put you ahead of your competitors. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines.

 

Tips to improve the SEO of your website

Follow these suggestions to improve your SEO or improve your Google search ranking for your website:

1. Understand the Google ranking algorithm

To improve Google search ranking it is very important to know the Google algorithm. Google is a platform that constantly changes its algorithm and most of these changes aren’t publicly announced. Google usually shares major update announcements but the exact inner workings of the algorithm are still unknown.

The best knowledge we have of Google’s algorithm comes in the form of major updates like the content should be relevant and not copied, mobile compatible websites will get priority, websites should not use unnatural links to boost their rankings, etc.

2. Know your current search ranking

To improve your Google ranking, you should first need to know where you stand. There are many tools like Semrush which help to assess your rank. You can compare your SEO keyword ranking with your competitors here and find out where you have to improve your website’s Google ranking.

3. Improve your page loading speed

Page loading time plays an important role in website SEO tactics. If your website load speed is low your ranking will get harmed as Google will recognize it very quickly. A slow website will also impact the way your website visitors engage with your pages. The latest research shows that 40% of visitors will abandon websites if the page takes longer than 3 seconds to load. So, it is extremely important to optimize both your page speed and server response time.

4. Create your content around a Primary keyword and relevant Secondary keywords

Understanding what keywords are best for your target audience and content type can help you build a strong content strategy to boost SEO. Your content should be written in such a way that it flows naturally. Primary and secondary keywords should naturally come up in your content so that you don’t have to stuff your content forcefully.

5. Improve site navigation

Search engines reward sites that provide a positive user experience. If site visitors cannot find what they are looking for, they will most likely leave your site. This will impact your bounce rate, time that visitors spend on your website, number of pages they view, and ultimately it impacts your search engine rankings.

To avoid this, keep your website easy to navigate. Developing a clear navigational structure will help visitors find what they are looking for in your site. The rule of thumb for navigation is to never make a page more than 3 clicks away.

6. Optimize your website for mobile devices

One of the important SEO tips is to optimize your website for mobile devices. That’s because over 60% of Google searches are coming from mobile devices. Google recognizes this aspect and ranks websites accordingly. If your site isn’t optimized for mobile devices, it’ll hinder the user experience, adversely affecting your Google ranking.

7. Expand your Backlink portfolio

A big part of SEO strategy deals with backlinks and whether you are generating backlinks from high-authority sites. Backlinks increase the credibility of your website. All of your data claims should be linked to trustworthy and authoritative sources. A diverse backlink portfolio tells Google that your site is an authoritative source and that you are generating links in a natural way.

8. Use effective header tags

Using effective header tags helps search engines understand your content better. Headers let search engines know what your content is about, and if you insert proper keywords into headers, the search engines will have an even better understanding of your content.

If your site is just a wall of text, it’s going to discourage people from spending a long time on it. Headers make everything look more appealing, which is always beneficial. By using effective header tags in your content people will love to read your content and spend more time on it, and subsequently, your SEO ranking will rise.

9. Optimize images

Optimizing images on your website is a good SEO strategy. Huge images can slow down your page loading time and will ultimately hurt your ranking. Resize or compress your images to optimize them. Image optimization helps your content rank higher on Google image search while also improving your site’s visibility.

10. Use clean URLs and Meta descriptions

Your URLs should be clean, focused, and optimized to get most of the search engine ranking results. Your URL should also include the keyword or keywords you are targeting. Meta descriptions must also be optimized to improve the SEO of your website. Keep them concise, clear, and unique.

 

What Is A Blog?

A blog is an online journal or informational website displaying information in reverse chronological order. In a blog, the latest posts appear first and the older ones automatically go down. The purpose of a blog can be personal or business. Learn here how to start a blog as blogging for business can promote your product and services if you can rank your website higher in Google searches. In a new business where you are promoting your product and services, you rely on blogging to help you get to potential customers and grab their attention. The main purpose of a blog is to connect with potential customers and boost your traffic and send quality leads to your website.

 

How To Start A Blog?

Let us discuss in detail how to start a blog step-by-step. Here you will find all the guidance and tools you’ll need to start a blog:

1. Choose a blogging platform

To create a blog choosing a blogging platform is the first step. A good blogging platform is a must for publishing your content. There are several different sites available that suit bloggers. One of them is Wix. It is most recommended because it’s a good all-around blogging platform that satisfies most needs.

 

2. Select a hosting platform

After selecting your preferred blogging platform you have to choose a hosting platform. A hosting platform stores websites on a server under a unique address so that visitors can easily reach them. Consider a platform with good bandwidth, uptime, and customer support. Some popular options are:

• • BlueHost.
  • HostGator.
  • DreamHost.
  • GoDaddy

3. Finding the right niche

If you want to start a successful blog it is very important to target specific customers through your blog. Try to write a blog keeping a specific audience in mind. Possible blog types range from fashion blogs to marketing blogs to food blogs and many more. Because there are lots of other blogs focusing on the same subjects, you’ll need a way to stand out while still writing about what you love. So, try to make a blog by narrowing down your interests and researching your audience preferences.

 

4. Select a blog name and domain

Selecting a blog name and domain is again very important when we are starting or writing a blog. You can create a blog name with your first name and last name or with your business name or you can also create a completely new one. Once you have decided on your blog name then you should choose your domain name. Typically, your domain name will be the same as, or at least influenced by, the name of your blog.

5. Set up and design your blog

Now, after getting equipped with all the basics for setting up your blog it’s time to optimize your blog design. Choose a good blog template for you and then decide which pages to include in it. Polish off your website with an attractive blog logo. The brand logo is another way to add personality to your site, and it’s an essential step if you want to start a blog that evolves into a recognizable brand.

 

6. Choose unique blog topics

Brainstorm blog topics that suit your targeted audiences. Your topic should be such that your customers develop an interest in reading it.

7. Write your first blog post

Now, you are ready to create your first blog post. Engage your audience with an attractive title and use headers to make the content skimmable. Follow these steps:

• • Start with keyword research.
  • Decide a blog title.
  • Write engaging content
  • Insert images
  • Optimize for SEO
  • Edit and publish

8. Plan an editorial calendar

Creating an editorial calendar is a good practice to ensure you publish content consistently. It will let you hold yourself accountable as a writer and will ensure that you don’t deviate from your blogging goals. Search engines also take into account how frequently you publish when determining your site’s overall ranking. So, it will be good to publish your content at regular intervals.

9. Promote your blog

After you have done everything from starting a blog to publishing it, it’s time to promote your blog. You can promote your blog by sharing it on social media, by sharing it on other websites, participating in question and discussion sites, or investing in paid advertisements. The more you promote your blog you will get more audiences for your blogs and thus you will make a good amount of money from it.

 

10. Make money blogging

When you are quite an expert in writing blogs It’s time to take advantage of opportunities to monetize your blog. You can follow these ideas for earning money through blogs:

• • Money blogging through affiliate marketing
  • Display ads within your blog
  • Offer paid subscriptions to customers
  • Writing sponsored content for companies
  • Sell e-books and merchandise through your website
  • Provide consulting services.