Month: February 2022

Do you have a beautifully designed website with great content to share, but people can’t reach you just because your website wouldn’t rank? An organic search channel is an important factor to obtain new leads. That’s why it is crucial to improve your website ranking in search engines so people can find you more easily than your competitors and visit your website. That’s what Search Engine Optimization (SEO) is all about.

Whether you know the basics of SEO or you are a newbie, to boost your website ranking on search results, SEO needs to be at the top of your priority. This article will help you to understand the process to rank on the first page of Google and to. increase website traffic step-by-step. So, if you are still asking me, “How to Increase Website Ranking Position in Search Engines?” keep reading.

 

What Is A Search Engine Ranking?

 

When you search for your website online, does it come as the first result on the result page?

The spot a URL takes on the result page of a search engine is referred to as Search Engine ranking. This is how search engines rank your website ranking in search results. A wide variety of factors determine a website ranking given to a web page; including the freshness of content, the trustworthiness of the site, and the page’s metadata. All these factors can be influenced by Search Engine Optimization (SEO) as well as purchase ads.

Links are listed from most relevant to least relevant results. The most relevant and top-ranked results will appear at the top of the first few results on the first page. However, relevant web pages that don’t rank as well will appear at the bottom of the first page, or on one of the search result’s subsequent pages. For example, a higher-ranked web page will appear in the number one spot, while a lower-ranked web page will appear in the number nine spot.

Most search results pages highlight ten URLs, along with purchase ads and other features listed on the first page. Every marketer has a goal to achieve the first spot on the search engine results.

 

High Website ranking positions are a good source of traffic

Higher rankings in search engines will attract more traffic through organic search channels. Higher page ranks in the results for a search query will increase the chance of the searcher clicking on the result. This explains how higher rankings and increased traffic are connected.

Search engine optimization (SEO) can influence search engine rankings. However, different search engines calculate their search results for keywords using highly complex algorithms. Factors like the number of backlinks; usage of keywords in the contents, descriptions, and texts; URL structure; the trustworthiness of the page; page loading time; time spent on the website and bounce back rate; how often the results are clicked by the searchers and so on are assumed to be closely connected to Boost up rankings.

 

Why Search Rankings are Important for Small Businesses?

According to a study done in 2015, 67 percent of all clicks go to the top five results on the search engine ranking and 95 percent of searchers don’t even look at the subsequent pages. So, “if you are not the first, you are last”. It is clear that businesses that Rank in the number one position on the first page of the search engine results are more likely to –

• • Increase in Profit
  • Increase in Sales
  • Increase in potential customers
  • Maintain brand visibility
  • Retain their ranking position
  • Keep ahead of the competition

 

Nowadays people do not search for information in traditional ways. Instead of looking for news in the newspaper, going to the library, and reading books, they reach for a computer, a laptop, or a phone to browse the net. The Internet has become the most powerful medium to increase awareness, visibility, and growth of a business. When you leverage your small business with Artificial Intelligence (AI), search engine optimization (SEO) becomes transformative. This is how your business is found; this is how your business becomes visible.

SEO helps you to build brand awareness for your business as search engine users are more likely to trust a site that ranks high on the search engine result pages (SERPs).

Local business owners should utilize SEO to build a strong web presence, bypass competitions, and take their business to the next level.

The right online marketing strategies create amazing results for small businesses, and strategies like these can not only help small business owners generate revenues but also help them to bring qualified potential customers to their sites and provide better conversion rates.

 

How to Improve Google Search Ranking Step by Step?

Money alone can’t buy a higher ranking in Google searches. You will have to spend a dime to rank higher on Google.

Here are a few steps to help you improve your website rankings on Google:

• • Publish Relevant Content 

The quality of the content is the number one driver for your search engine rankings. The great quality of the content helps you to increase website traffic, which improves your site’s relevance and authority.

Fine-tune your writing skills-

1. 1. 1. First, make sure that your keyword is at the beginning of your title tag. This is because Google puts more emphasis on terms that show up early in your title tag.
      2. Second, make your content at least 1,200 words. According to a study average, Google’s first-page result contains 1,447 words.
      3. Finally, keep Keyword density up to 1%-3%

(Keyword Density = Total Keywords/ Number of words*100)

• • Optimize Keywords 

In SEO keyword optimization is important to discover the right keywords to drive the right traffic from search engines to your website. Keyword research helps you to find out the most searched and relevant keywords for your business.

 

• • Match the Search Intent 

It is very important to match the user intent to keep the leads on your website. You must understand the three W’s – What, When, and Why, people are searching for specific content.

 

• • Improve Page Speed 

Page load time is one of the key factors to ranking high. Make sure your site is as fast as possible to improve a good user experience and boost your search rank on Google.

 

• • Add Backlinks 

Backlinks are links coming from other sites to yours, such links from high domain authority sites help to bring traffic, establish authority and increase website rankings.

 

• • Fix Broken Links 

Quality links in your website content help to boost traffic, but broken links that show error 404 will affect your search rank and increase the bounce rate.

 

• • Header Tags 

The use of H1 and H2 header tags makes the content more readable and user-friendly. The structural body of the content, and the use of optimized images, headings, and subheadings plays important role in improving the quality of the content, which is most influential in Google search ranking. The best pages are written for the user, not for the search engine.

 

• • Build Responsive website

Responsive web design is a “Game changer” right now. It will make your website mobile-friendly by improving its UI that automatically scales its content to match the screen size on which it is viewed. It solves many problems like resizing, scrolling, zooming, etc. The user-friendly design increases the amount of time spent by the visitors to your website. It also helps to improve your rankings in Search engines.

 

• • Optimize Local Search 

Nowadays people use their smartphones to reach for businesses “near me”. To get your business found; claim your Google My Business listing, provide relevant content in Google posts, get your business listed in local directories and improve your reputation online with good online reviews.

 

• • Update the Content Regularly 

Regularly updated content is viewed more often by searchers. Audit your content on a set schedule and be sure to keep it fresh. It will also help you to increase the site’s relevancy.

 

• • Tracking and Monitor your Results 

Rank tracking is an important part of SEO workflow. It helps you to get information about how well your business stands in the market. Measuring the impact of your work and monitoring the ranking position in search engine results is an essential factor for SEO success.

So that was a step-by-step guide to improving website ranking in Google search results. It is the best way to rank higher, but it’s not something you do once. It is an endless job.

Find opportunities… update content… monitor the rankings… track the traffic improvement… and REPEAT!