Ecsion, Author at Custom Development & IT Staff Augmentation Company

How To Promote Your Small Business In 14 Steps

Leave a Comment / Digital Marketing / By Ecsion

Every business owner wants to put their products or services in front of their potential customers. And to get customers every business owner needs to promote his/her business. In this article, we will get to know how to promote your small business in 14 steps. For business owners, the ways that you can promote your business and attract customers have changed dramatically in the past decade. Earlier, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital era, the possibilities are endless.

14 Tips To Promote Your Small Business

Actually, more than half of all spending on advertising has now moved to online mediums. We are going to look at 14 incredibly simple yet highly effective ways to promote your small business in 2022. You can implement all of these without needing special expertise or significant investment.

1. Create a Website

Every business needs a website, no matter how old-fashioned your business or clients may be. A user-friendly and informative website can help you establish your business and ensure consumers can learn more about your product and services. You should optimize your website for both computers and mobile phones to make it easy for customers to find the information they need regardless of the device they use. Depending on the type of your business, you should have the following information available on your website:

- - Store operating hours
  - Location
  - Range of products and services
  - Contact number and email id
  - Customer contact form
  - Mission and values
  - History and background
  - Employee’s information

Create a Website

2. Create a Business Blog

Writing blogs will expand your website and enable you to connect directly with your customers. Blogs can also help to increase your search engine rankings. You can regularly write about business topics that relate to your product and services and encourage customers to leave comments or contact you for more details.

Create a Business Blog

3. Develop Social Media Presence

Nowadays almost everyone is active on at least one social media platform. Promoting your brand on social media is very effective if you continually create posts, which helps you regularly connect with consumers and gather more followers. Try to post something which includes information about discounts and offers, updates about new products, and fun and quiz content. This is known as social media marketing in which you can promote your business at a very low cost or budget.

4. Connect with Your Community

Connecting with your community can help a lot because many communities help small businesses to grow up. These communities offer a low-cost way to spread information about your business like they can offer a strong customer base, spread your brand by word of mouth, and much more.

Connect with Your Community

5. Build relations with your vendors

Developing relationships with your vendors can provide several benefits. Your vendors can help you get some business partnerships because these local vendors have strong connections with other local businesses. If you have very good relations with your vendors they can help in your hard times also.

Build relations with your vendors

6. Get your business listed

To increase your ranking on search engines, get your business listed on major listing services. Listing on major listing services will help consumers find your business when they search for a specific term.

Get your business listed

7. Email Marketing

Depending on your market, sending emails to consumers is still a good option. Email campaigns can help to keep your products and services top of mind for your consumers.

Email Marketing

8. Press Releases

Whenever your business does something newsworthy, it is a very good practice to send it out for a press release to your local and regional news outlets. The press release is a powerful media tool to use to help generate publicity. You can also use websites for press releases such as PRLog and 24/7 Press Releases.

Press Releases

9. Influencer Marketing

Influencers are people who have a large follower base on social media like Instagram and also on YouTube. You can collaborate with these influencers to promote your business digitally. Influencer marketing can help to both grow your brand reach and offer sales incentives.

Influencer Marketing

10. Advertise on YouTube

Advertising on YouTube is a paid strategy that you can follow to promote your business. YouTube advertising can be an investment that pays off if it’s done in a proper way. You can advertise on YouTube by creating video ads that play before videos in relevant categories.

Advertise on YouTube

11. Form Partnerships

Partnering with a non-competitive business that serves the same clients can be a great way to promote your small business in your local area or network. Once you have established a relationship you can help each other to grow your respective businesses.

Form Partnerships

12. Sponsor Local Events

Even in today’s era of digital promotions, hosting or sponsoring events in your community is a great way to promote your business. Sponsoring or hosting local events will strengthen your connection with local customers.

Sponsor Local Events

13. Advertise Locally and Offline

You can also advertise on traditional platforms such as newspapers, magazines, radio, and television to promote your business if your budget is good enough.

Advertise Locally and Offline

14. Exhibit at Trade Shows

Trade fairs attract a mass group of buyers and sellers from every particular industry. If you can afford to get a slot in trade shows, go for it. It will showcase you in front of many industry leaders and will also help you get your business promoted to a large number of quality customers.

Exhibit at Trade Shows

How To Start A Blog To Promote Product And Services

Leave a Comment / SEO / By Ecsion

What Is A Blog?

A blog is an online journal or informational website displaying information in reverse chronological order. In a blog, the latest posts appear first and the older ones automatically go down. The purpose of a blog can be personal or business. Learn here how to start a blog as blogging for business can promote your product and services if you can rank your website higher in Google searches. In a new business where you are promoting your product and services, you rely on blogging to help you get to potential customers and grab their attention. The main purpose of a blog is to connect with potential customers and boost your traffic and send quality leads to your website.

How To Start A Blog?

Let us discuss in detail how to start a blog step-by-step. Here you will find all the guidance and tools you’ll need to start a blog:

1. Choose a blogging platform

To create a blog choosing a blogging platform is the first step. A good blogging platform is a must for publishing your content. There are several different sites available that suit bloggers. One of them is Wix. It is most recommended because it’s a good all-around blogging platform that satisfies most needs.

2. Select a hosting platform

After selecting your preferred blogging platform you have to choose a hosting platform. A hosting platform stores websites on a server under a unique address so that visitors can easily reach them. Consider a platform with good bandwidth, uptime, and customer support. Some popular options are:

- BlueHost.
- HostGator.
- DreamHost.
- GoDaddy

Select a hosting platform

3. Finding the right niche

If you want to start a successful blog it is very important to target specific customers through your blog. Try to write a blog keeping a specific audience in mind. Possible blog types range from fashion blogs to marketing blogs to food blogs and many more. Because there are lots of other blogs focusing on the same subjects, you’ll need a way to stand out while still writing about what you love. So, try to make a blog by narrowing down your interests and researching your audience preferences.

Finding the right niche

4. Select a blog name and domain

Selecting a blog name and domain is again very important when we are starting or writing a blog. You can create a blog name with your first name and last name or with your business name or you can also create a completely new one. Once you have decided on your blog name then you should choose your domain name. Typically, your domain name will be the same as, or at least influenced by, the name of your blog.

5. Set up and design your blog

Now, after getting equipped with all the basics for setting up your blog it’s time to optimize your blog design. Choose a good blog template for you and then decide which pages to include in it. Polish off your website with an attractive blog logo. The brand logo is another way to add personality to your site, and it’s an essential step if you want to start a blog that evolves into a recognizable brand.

Set up and design your blog

6. Choose unique blog topics

Brainstorm blog topics that suit your targeted audiences. Your topic should be such that your customers develop an interest in reading it.

7. Write your first blog post

Now, you are ready to create your first blog post. Engage your audience with an attractive title and use headers to make the content skimmable. Follow these steps:

- Start with keyword research.
- Decide a blog title.
- Write engaging content
- Insert images
- Optimize for SEO
- Edit and publish

Write your first blog post

8. Plan an editorial calendar

Creating an editorial calendar is a good practice to ensure you publish content consistently. It will let you hold yourself accountable as a writer and will ensure that you don’t deviate from your blogging goals. Search engines also take into account how frequently you publish when determining your site’s overall ranking. So, it will be good to publish your content at regular intervals.

9. Promote your blog

After you have done everything from starting a blog to publishing it, it’s time to promote your blog. You can promote your blog by sharing it on social media, by sharing it on other websites, participating in question and discussion sites, or investing in paid advertisements. The more you promote your blog you will get more audiences for your blogs and thus you will make a good amount of money from it.

promote your blog

10. Make money blogging

When you are quite an expert in writing blogs It’s time to take advantage of opportunities to monetize your blog. You can follow these ideas for earning money through blogs:

- Money blogging through affiliate marketing
- Display ads within your blog
- Offer paid subscriptions to customers
- Writing sponsored content for companies
- Sell e-books and merchandise through your website
- Provide consulting services.

Make money blogging

How To Get Testimonials And How It Helps Build Trust For Your Small Business

Leave a Comment / Website Design / By Ecsion

What Are Testimonials?

A testimonial is a statement or review from a past customer that describes how a product or service helped them. Testimonials are usually written by ordinary customers who were asked to share their experience with any product or service. Testimonials are used in many ways like company websites, TV commercials, and product packing. Learn here how to get testimonials as customer testimonials are a popular strategy in advertising for businesses, especially when incorporated into a company’s website or social media pages.

They are different from reviews because reviews are generally unguided and are written directly by the customer. Testimonials help build trust and credibility with your customers, especially if they are used to overcoming skepticism.

testimonials

Benefits Of Testimonials

Testimonials are a powerful tool for appealing to potential customers. Here are some benefits associated with testimonials:

- Testimonials foster trust in the business

Testimonials help businesses build trust and faith with their customer base. Other customers are more likely to trust the word of a fellow customer than an advertising pitch from a brand. Customer testimonials are effective proof of your claims. They provide a deeper level of trust among the customers.

- Customer relationships are improved

When you are asking a customer for feedback and publishing their recommendations the customers are feeling valued. By doing this company’s relationship with customers can improve a lot.

- More relatable

Customers reading testimonials for any product find it very relatable rather than listening to brand advertisements. Customers can find it easy to empathize with the writers of testimonials and can imagine themselves using the same product. Adding a human element like testimonials to a marketing campaign is an effective way for companies to connect with the public.

- Reduced cost

Customers who have used a product and are satisfied usually supply testimonials for free. The best and most trustworthy testimonials are often the ones that customers write in product reviews. A company that utilizes free testimonials may be able to cut down on advertising costs and hence reduce its marketing budget.

How to get testimonials for your business

Let us discuss some tips and points by which you can get testimonials for your business:

1. Provide a way for customers to give reviews

You should allow your customers to give their reviews of the product they have purchased from you. Ask your customers to leave a review, including by email, on the product’s receipt, or on your company website. To encourage customers to write reviews, you can offer a discount code, gift, or other bonus in exchange for a review. This is one of the best ways to get testimonials from customers.

2. Personal touch

You can contact personally your loyal and regular customers and invite them to provide testimonials for you. When doing so, be sure to acknowledge their support and tell them how much their reviews mean to the company. The customers are likely to appreciate your efforts and supply you with positive reviews.

3. Ask questions

Ask meaningful and good questions about your product. Ask “how” and “why” questions. These types of questions encourage the customer to explain in detail how the product has benefited them and why they would recommend it to others. Such types of questions from your side are likely to provoke meaningful answers that you can use for marketing purposes.

4. Provide incentives

Another idea to get testimonials from customers or clients is to offer incentives for those who provide testimonials. Customer time is precious and there is no problem giving your customers something in return for their time and opinions. A discount on a future purchase or a small free gift can help to a great extent.

5. Follow-up

Follow-ups are also a good option to get testimonials from customers or clients. Contact recent customers to ask for feedback, after any purchase or service. If they have received great service from your business, they will be likely to offer some great comments.

6. Edit and adapt the results

When using testimonials, it is important to preserve the customer’s authentic content. But you can edit testimonials for spelling errors, typos, or grammar mistakes. You can also shorten the testimonials to make them easier to feature in commercials or on product packaging.

What Should A Testimonial Include?

An ideal testimonial should have the following important elements:

Customer’s name
Date of testimonial
Location of the customer or client
Photograph of customer
Name the product used by the customer

what should a testimonial include

Where To Use Testimonials?

Once you have got the testimonial you can feature it in several highly effective ways. Some of the most common options include:

- Company’s website
- Email newsletters
- Product packaging
- Television and radio commercials
- Social media posts
- Promotional videos

How To Analyze Market Research In 6 Steps To Grow Your Small Business

Leave a Comment / Digital Marketing / By Ecsion

Do you know why, how, and when to do market research and then how to analyze market research? Let’s understand the term ‘Market Research’ first. Market research can be defined as the process of evaluating the feasibility of a new product or service, through research conducted directly with potential customers.

Analyzing market research is the process of conducting research to know how current or potential markets may receive a product, then analyzing the results of the research to determine a marketing strategy. Analyzing market research is an important part of your business and of course a larger part of any company’s marketing team job duties.

Why Conduct Market Research?

The purpose of conducting market research is to understand the market associated with a particular product or service and to decide how the audience will react to a product or service. Doing market research helps you position yourself in the market so that you can differentiate yourself from your competitors and also identify unmet needs in potential customers. Conducting market research can also help you understand what other potential markets you can move into and continue to grow your business.

Why Conduct Market Research?

Reasons for Analyzing Market Research

Here are some reasons to analyze market research:-

- Helps in strategic planning
  
  Market research analysis can help you draw conclusions about your company’s financial health and where you can continue to grow, whether it is into new markets or with new initiatives. You can analyze the strength of each plan and determine the strategic benefits.
- Identifies trends
  
  Analyzing your market research can help you to identify relevant trends before your competitors and stay ahead of the market. Research work will be very easier when you will identify the current trend of the market.
- Clarify your position
  
  Market research data analysis can help you to place your product or brand in a better position as compared to your competitors. You can clarify how to best position yourself to potential customers.
- Forecasts business projections
  
  Analyzing your market research data can help you create an idea of what the future of your business might look like. You can plan your or your company’s future growth by it.

How to analyze market research?

Here are 6 steps explained that you can follow to analyze market research.

How to analyze market research

1. Set an objective

You should have a clear goal or objective in your mind. To have a successful analysis, it’s helpful to start with a clear goal or question that you want to answer to help you focus your research. Understanding what you want to know can also help you determine how you go about conducting your market research. When conducting marketing research, you can gather data that will answer the following questions:

- - Who are my potential customers?
  - What are the common shopping habits of these customers?
  - How large is my target market and how many competitors are there?
  - What are the price points in this market?
  - How do I compare to the competition?

2. Develop a research plan

Develop a plan to execute your research. In this step, you can determine if you want to conduct your own primary research, if you can rely on secondary research or if you want both. You can find out which markets you want to reach out to and how to contact your target customers in a better way. You can also determine what parameters you would like to set for the research.

3. Collect data

Collecting data is very important in market research analysis. During this step, you gather the data you can analyze later, so you want to be as thorough as possible. You might put together a team to conduct various types of research and for the collection of research data. You may also want to look into different technologies or web services that can help you conduct your research in the most organized way.

4. Analyze the data

After the collection of data, it’s the turn of analyzing it. You can organize the data into categories and look through them to identify patterns. You can use any of the analysis models listed above for this portion of your research analysis. During this step, you look for any information that may help you answer your objective or key question.

5. Present the findings

Once you have identified the patterns, you can organize the data into a presentable form and share it with your team. This will help you communicate what you learned during your research and analysis. Additionally, you may want the input of other teams and managers when creating an action plan based on your market research, which is why presenting it to them can be helpful.

6. Draw conclusions

This is the final step in which you can draw conclusions from the market research analysis you have done. In order to draw a conclusion, you can follow the steps appropriate for the type of analysis you used, including the feedback from your team and coming up with an answer that fulfills your objective. You can take help from these conclusions for your next research.

Learn How To Manage Your YouTube Channel For Small Business Branding In 2022

Leave a Comment / social media marketing / By Ecsion

What are the best methods to manage your YouTube channel so that your small business will grow in 2022? Yes, if you are managing your YouTube channel properly then you are here to make a lot of money. In this article we will discuss creating a YouTube channel for small businesses, managing a YouTube channel, YouTube channel tips, YouTube marketing ideas, and many more.

Tips To Manage Your YouTube Channel

Creating a YouTube channel can provide several benefits for both small and large businesses. A YouTube channel provides new ways to get your products and services in front of potential customers. A YouTube channel is a channel within the YouTube website that serves as a homepage for an individual or company’s YouTube account. Anyone who joins YouTube will be given a personal YouTube channel that they can customize and use to share information. Below are the steps to create a successful YouTube channel for your brand or business:-

1. Create a Google account

If you don’t have a Google account, create it. If you already have then you can link it to YouTube. YouTube uses login information from an individual’s Google account to create a YouTube channel.

Create a Google account

2. Set up a YouTube brand account for your business

You can set up a YouTube channel for your business or brand once you have logged into YouTube using your Google credentials. To do this, sign in to your YouTube account and click on the icon at the top right of the screen once logged in. Select the gear icon to go into your YouTube settings. Choose “create a new channel” and then select ” use a business or other name. You can then fill in the “brand name” with your business or brand name and click “create” to finish setting up your YouTube Brand Account.

Set up a YouTube brand account for your business

3. Customize your YouTube brand account

You should first customize your brand account to ensure it appears professional and unique to your company. To add a description to your YouTube channel, click the ”customize channel” button that is displayed at the top of your account page. After that, you can add the description of your company, your location, your email, and other relevant information.

Customize your YouTube brand account

4. Type of content you want to create

You should create those contents that target your desired audience. Creating a variety of content can help keep your channel relevant and attractive to users.

5. Create a Channel Trailer

Create a trailer for your company’s YouTube channel. Keep the trailer short that shows a quick introduction of your brand.

Upload your first video: After editing and finalizing your video, you can upload it on your channel by simply clicking the upload button on the top right of your account screen.

6. Optimize your videos for easy sharing

Insert keywords in the title, tags, and description sections of a video so that it is easy to find by your target audience.

7. Sharing the videos

Once you have uploaded a video to your company’s YouTube channel, you should share the video link on all of your social media platforms.

After creating a YouTube channel, it’s the turn of managing the channel in such a way that it has a strong YouTube presence. You have to be smart enough to understand the YouTube business marketing aspect where the videos should be informative as well as attractive. Here are some YouTube channel tips that will help you in managing your YouTube channel to gain maximum popularity:

Sharing the videos

Plan your video content

Planning your video content plays a key role in managing your YouTube channel. Plan your videos ahead of time to keep your content interesting and attract more viewers and subscribers. If you have a theme, stick to it. For example, if you have a health benefits-related YouTube channel, focus on uploading health-related videos only. Having a theme lets your viewers know what to expect from your channel.

Use the right equipment and gadgets

Quality videos help attract more viewers. It’s a good YouTube channel tip to have the latest equipment while making videos. DSLR, tripod, and mirrorless cameras can be good to have. This equipment can help you create quality videos with the right lighting and good audio.

Look for inspiration from other videos

If you are lacking creative ideas to make your videos, you can watch other videos on YouTube and get ideas from them. There is no harm in taking ideas and inspiration from other sources but try not to copy them.

Select your shots wisely

Make sure you’re only uploading quality content to your YouTube channel. Choosing the best shots ensures you keep your viewers engaged. This is yet another video marketing strategy to stay among the best in the YouTube community.

Use attractive video titles

To help your video content rank higher on YouTube, use a descriptive and engaging title. This is one of the important aspects of YouTube’s marketing strategy. Include those keywords which are often used by viewers to search for something on the internet and on YouTube. You can also include relevant tags to put your videos in certain categories on YouTube.

Engage with your viewers and subscribers

Once you’ve uploaded some videos and received comments from viewers, spend time replying to them. You should also interact with them over social media. It will help you in connecting with viewers and convert them into your channel subscribers. It is a good YouTube idea to be friendly and responsive to your viewers. If they like you and the content you provide, they’re more likely to subscribe to your channel and keep viewing your videos.

Upload your videos regularly

When you have started a YouTube channel, it’s important to upload content consistently. Consider having an upload schedule so that your viewers know when they can expect new videos from you. This will help you retain your subscribers with you.

How To Calculate And Optimize Conversion Rate For Small Business In 2022

Leave a Comment / SEO / By Ecsion

How to calculate and optimize conversion rate for a website business is the question that is frequently asked by those who wish for starting a website business in 2022. An online business has many factors to measure its success. The conversion rate is one of them. If the conversion rate is high that means our online business is making profits.

A high conversion rate tells you that your marketing strategy and web design are working in a positive direction. In this article, you will be getting your answers to questions like how to calculate conversion rate, how to calculate and optimize conversion rate, how to track conversion rates, how to increase sales conversion rate, etc.

What Is A Conversion Rate?

Conversion rate can be understood as the criteria that help determine the success of a company’s sales and marketing efforts. The conversion rate provides numerical insight into the frequency of website visitors and other actions in the form of a percentage. Online business owners may have many types of conversion goals they’d like to accomplish.

What Is A Conversion Rate?

Types Of Conversion

Let us have a look at the possible types of conversion for online small businesses. Once you have got the compiled data in front of you, it’s easier to calculate the conversion rate. Some types of conversion are:

Online shopping
Information requests
Personal or business account creation
Business calls
Digital asset downloads
Site engagement
Newsletter sign-ups

Types Of Conversion

Types Of Conversion Rate

Let us discuss the types of conversion rates. Once you have received traffic to your website, you can separate metrics according to the types of conversion rates you want to know about. Below are two of the most common conversion rates:

New visitor conversion rate: New visitor conversion rate is calculated by looking only at the new visitors of the website or visitors who are interacting with your website for the first time. Ease of website navigation, content clarity, and the website’s overall value influence this rate.

Return visitor conversion rate: When a visitor returns to a website, he/she may be returning to complete a transaction or learn more about your company. Return visitors are often ready to convert because these site users have already found you once. There are maximum chances that they purchase the product they have seen earlier.

How To Calculate And Optimize Conversion Rate

Calculating the conversion rate is a simple process that follows a basic formula called as conversion rate formula. Below are some simple steps which help to calculate conversion in relation to purchases on an e-commerce website:

Use this formula as a reference point:

Conversion rate = conversions/total visitors * 100

2. Divide the total number of conversions by the total number of visitors to your website.

3. Multiply this number by 100.

4. The number you get is your conversion rate.

5. Round up if needed, then, add the percentage sign.

Let us understand how to calculate the conversion rate by this example: Let’s suppose you have 55,000 visitors to your site last month out of which 800 people purchased some items from your site. Then you have a conversion rate of 1.45%. The equation goes like this-

55,000 / 800 * 100 = 1.45%

How To Track Conversion Rate?

Tracking conversion rate is as important as calculating a conversion rate. You might be looking to track the number of visitors who signed up for your newsletter or the number of leads generated from a free eBook your team created. Most companies follow a weekly or monthly tracking regimen to stay focused on their conversion targets. Increasing conversion rates is a top priority in digital marketing. Tracking conversions helps you stay in the know when implementing digital marketing strategies, which also helps you gain a competitive edge over others in the business who may not be paying attention to the metrics.

How To Optimize Conversion Rate?

There are several ways by which you’re small or big business can optimize its website to generate more conversions. Conversion rate optimization focuses on strategies that enhance a website’s conversion rate using the site traffic that already exists. To receive maximum conversions, you will have to do a few things to test your website. Some are given below:

Prioritize your landing page

It is very important to first know which page of your website you want to target for conversions. Your selected and finalized page should be attractive and easily visible to targeted customers. Many businesses use their homepage as the main landing page for their advertisements, though others focus on special pages created for current sales that show all on-sale items.

Conduct an A/B test

A/B testing is a quick and easy way to do CRO when your website is already generating lots of traffic. Create two types of landing pages that you will refer to as option A and option B. Send half of your traffic to the A page and another half to the B page. Online CRO software makes this process very easy. Once you have decided which elements of your site make the biggest impact, you can try experimenting with a variety of CRO tests.

Establish a trustworthy website

Your website should be regarded as a trustworthy website among visitors and customers. Make sure you place the “About Us” or contact information in a visible place on your website. Customer queries should be answered in a timely manner. If your business receives a large number of queries, you can keep more people answering their queries by calls or messages. Provide customer reviews, client stories, or case studies on your website so that people have the information they need to complete conversions with confidence and faith.

By following these ideas of how to calculate and optimize conversion rate your sales conversion rate will be greatly enhanced and you will reach maximum conversion rate optimization for your website business.

Effective Website Ideas to Start a New Business In 2022

Leave a Comment / Website Design / By Ecsion

Do you know that websites can help you earn money? Yes, you can create your own website to earn money. In this article, you will get all your answers to questions like, which website would be the best for new business in 2022, which type of website is best for earning, the best options to f in 2022, etc. Web development is an ever-evolving process in which there is always a scope for new ideas.

Top Profitable Website Ideas for 2022

There are thousands of opportunities available online with profitable website ideas that you can easily convert into income. If you are looking for some effective money-making website ideas to start a new business in 2022 here are some of them:

1. E-commerce website/Online store

An evergreen website idea is to build an eCommerce store. Developing and running an online shopping website is now easier than ever. It does not require you to be a technical person. Most people prefer to buy stuff online rather than in stores. Hence, running an online shopping website is one of the best website ideas for business. E-commerce platforms like Shopify and Woo-commerce can help you to create an online shopping website easily.

E-Commerce Website Online Store

2. Sell online courses

Creating and selling online educational courses is a very popular website idea in 2022. You can create an educational website with courses and study material for students. These types of websites have a vast scope. You can create websites for tuition help. It will help students with their usual academic questions and answers. You can also create educational websites which help learn new languages through guides, videos, and other tutorials. Career guidance-type websites are also a good idea.

Sell Online Courses

3. Start a job Hunt website

Creating a job hunt website is a very popular website idea as most job seekers prefer online job hunting. Job hunt website is easy to monetize and you can make money based on user-generated content. An online job portal allows companies to post job listings and facilitate job seekers by browsing and searching for jobs.

Start A Job Hunt Website

4. Start an online food delivery website

A food delivery website idea will never go out of trend. The online food delivery business is booming tremendously and will be a very profitable website idea. You can bond up with local restaurants and shops and create a website that showcases them which will allow customers to order food online. You can then pass the order to the restaurant or shops and they deliver the food.

Start An Online Food Delivery Website

5. Start a News Website

Starting and Maintaining a News website is also a good website idea in 2022. You can monetize this website idea by using display ads and by selling membership subscriptions. A news website is used by most educated people across the globe. Initially, you can add a few articles apart from current affairs news on your website. Later, you can invite guest authors, start a podcast and sell merchandise to make a sustainable business.

Start A News Website

6. Start a Podcast Website

A podcast is an episode-wise series of audio files that users can subscribe to download and listen to. Podcasting is also a good and trendy website idea. Podcasters are making good money online through sponsorships, advertisements, selling products, and more. Podcasting requires a little knowledge of hardware and some practice with recording and uploading files.

Start A Podcast Website

7. Wedding Website

A website dedicated to weddings and allied rituals is another good website idea for a small business. You can accept membership from people for complete wedding planning services online. Customers can be offered wedding specialized services like photography, videography, event management, etc. This website idea is quite new and it can gain you a lot of money in 2022.

Wedding Website

8. Website for Handmade Artwork

You can create a website to sell handmade products like wooden artwork, picture frames, designs, drawings, and many more. Many people are fond of buying handmade products online and this type of website will surely give a lot of money.

Website For Handmade Artwork

9. Website for Second Hand Products

Starting a website for the sale and purchase of old items is also among the very effective website ideas for a business in 2022. The demand for old items is even more than for new ones. You can build a website platform to buy and sell old products like books, furniture, vehicles, property, gadgets, etc.

Website For Second Hand Products

10. Search for Helpers

An online search platform for services like helpers for basic housework, driving, repairs, washing clothes, and home improvement can do wonders. You can make money by creating such a type of website. It will be really useful for people who find it difficult to find helpers for household tasks. Your website will be very useful for such people and they will not mind shelling out some money for your services.

search for helper

11. Price Comparison Websites for Transport and Travel

Through your website, you can give people an online platform to compare and find the best price for freight and travel services. These types of websites are really very helpful for people and they are money-making too.

Price Comparison Websites For Transport And Travel

12. Search for Healthcare

Another one of the very effective website ideas to earn money is creating a website for healthcare services. This type of website is never out of demand. Your website should provide healthcare services like ambulances, medical stores, specialized hospitals, nurses on rent, medical equipment on rent, and so on.

13. Sports Website

You can create a complete sports website where users can check the latest match scores, read about teams and players, upcoming matches, play quizzes, etc. This is one of the very good website ideas to earn money in 2022.

Sports Website

14. Spiritual Website

You can create a website or blog and motivate people through spiritual learning and techniques to live their lives in a spiritual way. You can collaborate with some spiritual gurus and add their teaching and videos to your website.

Spiritual Website

15. Create a Fashion Brand

You can create your fashion website. Fashion and lifestyle are other profitable website ideas that have a ton of potential. You can create your own unique fashion brands, such as stickers and prints, and sell brand products online through a website.

5 Easy Instagram Marketing Ideas For Small Business In 2022

Leave a Comment / social media marketing / By Ecsion

As of today, Instagram is one of the most popular social media platforms in the world. It has a vast user base and it’s an excellent platform for advertisers to show off their products to a significantly broad audience. If you are going to use Instagram for marketing your small or large business products, you are going to reap benefits from it. And if you are looking for Instagram marketing ideas to support your small business then this information is for you. Gone are those days when small business entrepreneurs found it difficult to promote their products to the masses.

Unlike big business houses, small business entrepreneur hasn’t have that much revenue to advertise their products in television commercials, YouTube ads, or big hoardings by the roadside. And here comes advertising through platforms like Instagram. It is very feasible for Small businesses to get marketing benefits from Instagram because it’s cheaper and reaches customers as well with not too much hard work. Let’s have a look at the advantages of marketing through Instagram:

Instagram marketing advantages

1. Instagram has almost 1 billion monthly active users. These users are your main target customers who can buy your product or services.

2. Instagram has 500 million daily, active users. You can well estimate how many people are going to see your products and advertisements daily. That’s the magic of digital marketing on platforms like Instagram.

3. Marketers who have already taken advantage of Instagram for small business ideas can attest to more than 7 billion dollars of revenue being generated from Instagram.

4. It is also the home of more than 2 million advertisers. By referring to their advertisement idea you can get your advertisement ideas too.

5. Instagram offers increased conversions. Research indicates that almost one-third of the audience using Instagram has used it to purchase items. It indicates that the more you advertise on Instagram, the higher the chances of your product being sold.

6. Instagram also offers a plethora of targeting options. That’s because Instagram, like Facebook, has access to features like advertising based on age, location, gender, interests, etc.

7. As a platform, Instagram enables you to engage in conversations with your followers and build relationships with them. This is known as brand-follower relationships. Understanding your audience based on engagement will also help you make smart decisions about your content. Once the customers have faith in your products there is no looking back for you.

Instagram Marketing Ideas For Small Businesses

Having an idea of how advantageous marketing through Instagram is now let us discuss five easy Instagram marketing ideas which will be useful for small businesses in 2022.

1. Create an eye-catching Instagram profile and optimize your bio:

Before you get started with Instagram marketing you should create an Instagram business account for yourself. After that, make sure that your profile is optimized for your business and target audience. Your small or big business brand’s Instagram profile should be nothing but about the story of your brand.

create eye-catching profile

Your Instagram bio offers your viewers the first look at your brand. That’s the reason why your bio needs to be captivating, informative, and engaging. Your bio can be used to give a basic idea of your product, what kind of content you plan to post, brand hashtags links to other social media platforms, etc. You should also include a trackable URL to which you want to drive traffic, a link to your brand’s website, or the product page.

2. Create awesome Instagram stories

Stories are a key part of good Instagram marketing ideas. They are active for 24 hours only and thus create curiosity among viewers. Half of the small businesses on Instagram use stories and they are getting good results as well. To create good stories play with the GIFs, add music to your stories, mention people, add hashtags, etc.

Instagram’s new Poll feature can help bend the bridge between you and your audience. Polls and opinions can help you improve your products while making your audience feel directly connected to your business.

create fascinating stories

3. Make your business easy to find by tagging your location

Your small or large business must be accessible both online and offline. The location tag on Instagram helps you pinpoint your correct address. The location tag lets people know where to find you and brings more exposure by making you easier to find in Instagram searches when people are close by. This creates a sense of faith and trust in your brand.

Add location

4. Partner with influencers for a wider reach

If you want to reach potential customers on Instagram the easiest and fastest way to do that is through influencers who have already built an audience with a large following. Many people are buying services or products based on what they see in their Instagram feed from the influencer they know. If you can partner with the right industry influencer, you can get your brand out in front of those users. It works the same way as some big business houses partner with celebrities or cricketers or their brand endorsements.

collaborate

5. Post at the right times

Did you know that the best time to post on Instagram varies based on your industry or business? Yes, as per the research there is the best time for every Instagram post. In 2022 there will be a focus on what to post and when to post to gain maximum benefits. One of the best ideas is to post during peak days and hours when your followers are online. Here are the best times to post for each industry we analyzed:

Instagram calendar

Travel and tourism: Friday, 9 a.m. to 1 p.m.
Media and entertainment: Tuesday and Thursday, 12 to 3 p.m.
Food and beverage: Friday, noon.
Retail: Tuesday, Thursday, and Friday, noon.
Professional services: Tuesday, Wednesday, and Friday, 9 or 10 a.m.
Non-profit: Tuesday, 10 a.m. or 4 p.m.
Non-retail e-commerce: Thursday, 4 or 9 p.m.
Pharma and healthcare: Wednesday and Sunday, 9 a.m.
Personal care: Thursday and Friday, 1, 2, or 3 p.m.
Technology: Monday and Tuesday, 2 p.m.
Education: Thursday, 4 or 5 p.m.

How To Find Long-Tail Keywords To Generate More Website Traffic In 2022

Leave a Comment / SEO / By Ecsion

High-volume keywords have the allure of generating more traffic to your website. So, it’s very tempting for small business owners to focus more on them when developing their SEO strategy. Still, small businesses are finding it hard to have better rankings in search engines. Long-tail keywords can help you unravel this mystery.

Using less competitive but more specific long-tail keywords to target your content has a powerful effect. They will help you get past the noise so that you can access the most qualified clients. This article will provide a definitive guide that will help you how to find long-tail keywords.

Long-Tail Keywords

Let’s talk briefly about long-tail keywords before we guide you on finding them. Generally, content creators use general keywords to increase their reach. This means they focus more on search phrases that have a high search volume. Long-tail keywords are the complete opposite. This is because they are more specific, so they have a low search volume. Only a fraction of internet users relies on them for search purposes.

Long-tail keywords may have a low search volume content. It’s easy to think that they offer little value for this reason. This couldn’t be farther from the truth. The low search content makes long-tail keywords less competitive, so you can rank easily if you use them. The specific nature of long-tail keywords is also an advantage. It assists in targeting clients who are more likely to make a purchase. Long-tail keywords, therefore, improve the conversion rates of the website even if it’s new.

The Effect of Long-Tail Keywords

Consider the case where people are searching for hiking shoes. A small or medium-sized business will find it challenging to rank for that search. More prominent firms have better resources that make them stand out in such rankings. This doesn’t mean that small or medium-sized companies can’t compete at all for these clients. Using a long-tail keyword such as “hiking shoes for children” can help small or medium firms to rank on the first page of the search results.

Long-tail keywords help you access niche markets. A person using the search phrase hiking shoes may be looking to buy or just research the shoes. You never know their intention. But if they use a phrase like hiking shoes for painful joints, then it is plausible that they are looking to buy one for this purpose. That’s how long-tail keywords improve conversion rates.

How To Find Long-Tail Keywords

Choosing the right keywords should not be overwhelming, even though it’s not that easy too. The critical thing to note is a single formula for finding long-tail keywords doesn’t exist. What works for you might fail for another website. You need to try out every strategy until you get what is right for your business. Some of the techniques that you can deploy to help you find what works for you include:

1. Find your Unique Selling Proposition

This strategy is fundamental because it is the foundation for finding long-tail keywords. You need to start by thinking about the unique qualities of your products or services. You also need to understand your market. What kind of people are you dealing with? Why do you think they should you over your competitors? Answers to these questions will generate unique qualities. Keep them in mind because they are essential when finding the right long-tail keyword for you.

2. Determine the Needs of your Targets

You need to find out what your customers need and want before moving forward. The salespeople can help you figure this out. Alternatively, any person who interacts with customers in your organization can provide some insight into customer needs. Some of the questions that will assist you in determining the needs of clients include:

1. What factors do potential clients consider before they accept what you offer?

2. What are some of the problems that clients need you to solve?

3. What are these problems that customers encounter?

Create a list of answers to these questions. They are essential for the research process.

3. Research

Knowing your customer’s needs and your unique selling propositions isn’t enough for generating what will work for you. Obviously, at this point, you’ve already contemplated some search phrases from clients. You need to confirm that they are the exact phrases clients will use in their search engines.

How do you do that? Through conducting research. The research will not only help you confirm the usage of the phrases. It will also reveal some phrases worth considering and some of the phrases that your competitors rely on.

The first approach in researching understands the client’s intent. This involves brainstorming what stage of buying a client is and what the client hopes to find when using such phrases. This will help you develop content that answers those questions for the keywords.

Don’t ever make the mistake of producing content that doesn’t resonate with a particular keyword, even if it is easy to rank. Doing that will only annoy clients because they won’t find information that addresses their website’s needs. The clients will write you off.

Keyword Research Tools

Another alternative to finding the best long-tail keywords is relying on tools. There are various keyword tool options that you can use to generate what works for your website. Some of the popular tools out there include:

keyword research tools

HubSpot Content Strategy

This tool is very versatile. It will help you optimize your website’s content, plan your SEO strategies, and measure your ROI. This tool helps you find keywords by providing suggestions that are relevant, competitive, and popular. The tool monitors your content over time to ensure that it is still relevant. It will inform you when you need to make changes from time to time to boost rankings.

Answer the Public

With Answer the Public, you’ll need to come up with a seed keyword first. The software generates common questions from social media blogs and forums regarding the seed keyword. It then provides suggestions of long-tail keywords based on the questions. The software also has a “versus” feature that compares the ranking of various keywords on particular platforms. This will enable you to choose the right keyword for your content depending on the platform you’d like to use.

Keywords Finder

The tool is great because anyone can use it. It doesn’t matter whether you are a beginner or a professional at finding long-tail keywords. The software’s clean interface has a quick search feature that generates long-tail keywords relevant to your content. It also pairs the keywords with an SEO difficulty score so that you can select what will boost your site’s rank for a given phrase.

You’ll have to pay for Keywords Finder to use it. This shouldn’t discourage you from using it since after paying, you can access advanced features that are excellent for rank tracking, analyzing, and filtering results.

Word tracker

Keyword tools may generate suggestions that are difficult/irrelevant to your content. Word tracker will never give you such headaches. The tool focuses on developing relevant long-tail keywords from Google, Amazon, and YouTube. Word tracker provides files of data that are organized which makes them easy to read and understand.

Word tracker has a niche explorer feature. This feature helps you track keywords that are trending in your industry. It can really help people who are new to finding long-tail keywords get relevant suggestions for their content.

Use How

How uses long-tail keyword research to fuel its operations. The company that owns this site has powerful algorithms. The algorithms find long-tail keywords, which the company uses to generate hyper-targeted content for better rankings. You can learn from this methodology to boost your fortunes. Browse how and other sites that the parent company owns for ideas. Any keyword that this site uses has favorable search volumes, and they are likely to attract advertisers to pages that use them.

So what is the point of using keywords how when they will rank better with the same phrases? Well, sites like how to use cheap freelancers to generate their content. Their content rarely provides the value that clients were hoping for. Post-panda google no longer favors such content. So just get the long-tail keywords from the site and use them to target high-quality content for better ranking.

Conclusion

The competition for ranking is becoming stiffer day by day for small and medium-sized businesses. Using long-tail keywords could be the saving grace for these firms. In general, the competition from using long-tail keywords is manageable, while the conversion rates are higher when compared to generic keywords.

The cost-per-click for high search volume phrases is normally higher than for low search phrases. Therefore, your business will not incur huge costs when relying on them. These small costing can make a huge difference in the operation of your firm. So, start the process of generating long-tail keywords for your firm’s benefit today.

Generate Leads With Live Chat And Chatbots In 2022

Leave a Comment / SEO / By Ecsion

There is a famous saying in the business world. The customer is the actual boss. This implies that they cannot survive for long without the clients. So you need to figure out how to reach out and appeal to your target customer base. Digital marketing is becoming increasingly important when it comes to reaching out to potential clients. Almost everyone can access the internet nowadays from their smart devices. However, the digital marketplace is crowded with all sorts of vendors competing for the clients’ attention. For your business to stand out, you’ll need to be creative. Learn how to generate leads with live chat and chatbots.

Using Chatbots and live chats on the business website can help you elevate that creativity to another level. This is because the first step towards generating leads is to appeal to clients to take an interest in whatever you have to offer. And that is precisely what live chats and Chatbots will help you with. Read on for more information on how to generate leads with live chat and chatbots.

What is Lead Generation?

Picture yourself browsing through the customer relationship management database for the organization. You will find the contact details of a lot of people. All of these people were potential clients who willingly gave you their details since they are interested in what you are offering.

It is your responsibility to reach out to everyone who left their contact. Any of them could be your next client. The process of following up on potential clients is what we call lead generation. It is a step-wise process that takes place in 3 stages.

Stage one involves creating an interest in the product. Then you leverage the interest you’ve created to acquire contact details from prospective clients in stage two. Finally, stage 3 involves sending the contact details to your sales team.

The sales team is responsible for following up on the prospect and turning them into clients. A lead is any person who has shown an interest in what you have to offer.

What are Lead Generation Channels?

There are two channels for generating leads. These are the inbound and outbound lead generation channels. In outbound lead generation, you don’t wait for prospects to approach you. You go after them proactively. This could be through face-to-face communication or ads in the print media, just to name a few.

Inbound lead generation, on the other hand, focuses on optimizing the content of your website. The optimization intends to provide information that is valuable and attractive to your targets through blogs. Search engine optimization techniques will help you reach out to your targets via blogs. Relying on Chatbots and live chats are some examples of inbound lead generation.

Generate Leads With Live Chat And Chatbots

1. Generating Leads Using Chatbots

Chatbots are not only meant for automating chats. They are very crucial for generating leads too. Prospects are more likely to become customers when they interact with Chatbots on your site. Chatbots and live chats, in general, are suitable for elevating customer satisfaction. Here are some of the ways that Chatbots can generate leads for your business.

- Automatically Welcoming Visitors to the Site

You can configure your Chatbot to automatically greet people when they land on the site. The Chatbot should then ask if the visitor is interested in knowing more about your services. This conversation is essential because the Chatbot will attend to the visitor’s inquiries instantly. It will forward the question to a live chat operator who’ll assist if it is unable. In other cases, the Chatbot will just ask for the visitor’s e-mail address. An operator will send all the answers to the visitor’s questions afterward.

Chatbots can also welcome first-time visitors by giving them discounts. The Chatbot sends this discount in the form of a promo code to the visitor’s e-mail. The good thing about Chatbots in welcoming visitors is that they collect their contact details. Even if the customer doesn’t return, you have their contacts for further marketing purposes.

- Assisting in Knowing your Audience Faster

Communication is the backbone of every relationship, even in business. To develop a healthy relationship, you need to know how to communicate with them. Chatbots can help you understand your prospects well by helping to identify their interests and wants. This is so because Chatbots can run engaging surveys on your clients to ascertain how they view your services. Additionally, some Chatbots are also capable of segmenting these people based on their likes. Data from the survey is critical for lead generation. The data will enable you to generate and market content that resonates most with your audience.

- Generating Leads when Live Chat is Unresponsive

Live chat operators usually have a lot to deal with within a short period. Sometimes they aren’t in a position to attend to a prospect instantly. In such cases, prospects can develop a negative attitude towards the business. They might form an opinion that the business is snobbish towards the clients. You can’t allow this to happen.

A Chatbot is in a position to replace the live chat operator in case they are unable to respond promptly. The Chatbot will inform the prospect of the delay and then provide them with options. The options are generally for the prospect to continue waiting or leave after leaving contact information. In either case, you’ll be able to follow up on the lead later.

- Engaging Visitors who want to leave

Expect prospects who visit your website to be impatient. If they can’t find what they are looking for, they will leave for your competitor fast. Chatbots can prevent these people from leaving by engaging them. The Chatbots will ask the prospect their reason for leaving. The Chatbot then goes ahead to provide solutions that might persuade the prospect to make a purchase.

When a Chatbot engages visitors who want to leave, you benefit in 2 ways. First is the lead generation for marketing your services. Secondly, you’ll be able to identify the issues that make prospects leave without making a purchase. Solving these issues will raise the conversion rate of the business.

2. Generating Leads through Live Chats

Messaging has become a pillar of communication in the contemporary world. Your business needs to adapt to this trend by incorporating a live chat into the website. Here are some of the ways a live chat can help the business generate leads.

Generating Leads Through Live Chats

- Shortening the Sales Cycle

Asking prospects to leave their e-mails on forms is good for the lead generation process. But it lengthens the process. Why? You may be wondering. Prospects disengage from the shopping process immediately after they leave your site. The sales team is never sure of getting a response from these e-mails. And even if they do, it takes time.

A live chat enables you to engage the prospect when their mind is still focused on discovering the product. The live chat will help you guide the prospect that might lead to a demo. Live chats save time and increase the likelihood of increasing the conversion.

- Creating Brand Ambassadors

Not all prospects who visit the website will become your clients in the future. Some have an interest in your products, but they don’t have the means to pay for them. A live chat will help you identify this group very easily. It will enable you to alert the sales team not to put too many resources on them. But don’t dismiss them yet.

They say people never forget how you made them feel. Through a live chat, you can interact with the prospects who are unlikely to purchase and leave them with something beneficial. It can be as simple as outlining the products that they and their peers might find helpful. Some of these people will talk about your services to some of their friends who have an interest. They will inadvertently become your brand ambassadors and create more leads for you. They could have just perused through the website and left were it not for the live engagement.

- Increasing the visitors to SQL conversion

You are never sure if prospects are looking at all the pages on your website. Those willing to buy likely go to sections like demo requests or the contact form. They aren’t that enthusiastic about doing that. That’s why you need to give them a little nudge through a live chat. Help them get to these sections to increase the chances of making a conversion.

As we said earlier, live chats help identify prospects that are unlikely to buy. The “window shoppers.” Live chats assist in isolating this group so that the sales team can focus more on prospects who are likely to buy. All these increase the visitors to SQL conversion for the website.

Conclusion

Chatbots and live chats are versatile that can expand your reach to potential customers. These tools help you to collect information from clients, automate the engagement process to make it faster, and offer assistance to prospects on the spot when they need it. The versatility of these tools makes them beneficial to a wide variety of business operations. The salespeople benefit from them and the customer service, lead generators, marketers, plus more. Try them out today; you won’t regret it.

Ecsion

14 Tips To Promote Your Small Business

1. Create a Website

2. Create a Business Blog

3. Develop Social Media Presence

4. Connect with Your Community

5. Build relations with your vendors

6. Get your business listed

7. Email Marketing

8. Press Releases

9. Influencer Marketing

10. Advertise on YouTube

11. Form Partnerships

12. Sponsor Local Events

13. Advertise Locally and Offline

14. Exhibit at Trade Shows

What Is A Blog?

How To Start A Blog?

1. Choose a blogging platform

2. Select a hosting platform

3. Finding the right niche

4. Select a blog name and domain

5. Set up and design your blog

6. Choose unique blog topics

7. Write your first blog post

8. Plan an editorial calendar

9. Promote your blog

10. Make money blogging

What Are Testimonials?

Benefits Of Testimonials

Testimonials foster trust in the business

Customer relationships are improved

More relatable

Reduced cost

How to get testimonials for your business

1. Provide a way for customers to give reviews

2. Personal touch

3. Ask questions

4. Provide incentives

5. Follow-up

6. Edit and adapt the results

What Should A Testimonial Include?

Where To Use Testimonials?

Why Conduct Market Research?

Reasons for Analyzing Market Research

Helps in strategic planning

Identifies trends

Clarify your position

Forecasts business projections

How to analyze market research?

1. Set an objective

2. Develop a research plan

3. Collect data

4. Analyze the data

5. Present the findings

6. Draw conclusions

Tips To Manage Your YouTube Channel

1. Create a Google account

2. Set up a YouTube brand account for your business

3. Customize your YouTube brand account

4. Type of content you want to create

5. Create a Channel Trailer

6. Optimize your videos for easy sharing

7. Sharing the videos

Plan your video content

Use the right equipment and gadgets

Look for inspiration from other videos

Select your shots wisely

Use attractive video titles

Engage with your viewers and subscribers

Upload your videos regularly

What Is A Conversion Rate?

Types Of Conversion

Types Of Conversion Rate

How To Calculate And Optimize Conversion Rate

How To Track Conversion Rate?

How To Optimize Conversion Rate?

Prioritize your landing page

Conduct an A/B test

Establish a trustworthy website