Ecsion, Author at Custom Development & IT Staff Augmentation Company

How to Create a Digital Marketing Strategy for Small Businesses in 2022

How to Create Digital Marketing Strategy for Small Businesses in 2022

1 Comment / Digital Marketing / By Ecsion

Are you looking for a digital marketing guide to grow your small-sized business?

Then you are on the right page. In this article, you will learn the basics as well as advanced digital marketing tactics to grow your small business.

But first of all, let’s have a detailed understanding of ‘Digital marketing’.

What is Digital Marketing?

What is Digital Marketing

Digital Marketing is the act of advertising your business and selling products and services online. Digital Marketing is any form of marketing that involves the internet and online-based digital technologies such as social media, web applications, mobile apps, websites, email, and search engines.

Digital marketing is a dynamic process that allows two-way communication between a business and its customers. Traditional ways of marketing that use newspapers, Print-ads, or billboard ads are starting to become a rare sight. With Startups growing significantly every year by 10% in our country, it is important to create a solid digital marketing strategy to build a successful digital presence for your brand to expand your business.

Why Digital Marketing?

Social media platforms like Facebook and Google generate more revenue than traditional media companies because they control more eyeballs. Today, online and offline worlds are coming together. In the future, traditional devices will be modernized to leverage digital media. A digital marketing strategy helps your business reach digital goals. That is why digital marketing matters.

If you are a local business owner still postponing your digital marketing plans due to reasons like lack of knowledge and limiting yourself to a particular kind of marketing strategy?

Then better read this article till the end to discover the benefits of digital marketing for small businesses.

What is Digital Marketing Strategy for Small Businesses?

Digital Marketing strategy involves many different channels such as online ads, blogs, and social media for promoting small businesses to a wide audience of prospective customers. It is an online marketing strategy designed to optimize the promotion of business online.

Here are a few commonly used digital marketing ideas:

- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Social media marketing(SMM)
- Pay-per-click (PPC) advertising
- Content marketing
- Email marketing
- Affiliate marketing
- SMS marketing

1. Search engine optimization (SEO)

Search engine optimization is a practice of improving your online content’s search engine ranking on major search engines like Google. It can be achieved by prioritizing certain keywords and phrases.

2. Search engine marketing (SEM)

Search engine marketing is used in conjunction with SEO. It leverages paid ads to improve visibility within the search engine.

3. Social media marketing (SMM)

Social media marketing is the practice of utilizing social media channels such as Facebook, Instagram, Twitter, etc. to promote business products and services.

Influencer marketing is a type of SMM that involves product mentions, product placements, and endorsements from top social media influencers. In simple words, influencer marketing is used by companies to collaborate with social media influencers to create sponsored content and giveaways to educate people about their products and services.

4. Pay-per-click (PPC) advertising

Pay-per-click (PPC) advertising

Pay-per-click is an online method of advertising where a company pays the publisher only when a person clicks on the advertisements.

5. Content marketing

Content marketing

Content marketing focuses on creating, distributing, and promoting relevant and attractive content to improve engagement at the website. Examples of content marketing are texts, blogs, podcasts, webinars, videos, e-books, case studies, infographics, etc.

6. Email marketing

Email marketing

Email marketing helps businesses to send promotional content and offers directly to the inboxes of prospective customers via email. Automated Newsletters are most commonly used in Email marketing.

7. Affiliate marketing

Affiliate marketing

Affiliate marketing is a performance-based marketing strategy in which a company pays a commission to an external website for traffic and sales generated by its referrals.

8. SMS marketing

SMS marketing

SMS stands for ‘Short Message Service’. SMS marketing allows a company to directly send text messages about offers, promotions, news updates, and campaigns to their customers via SMS.

There are two types of SMS messaging:

- Transactional messaging
  
  It delivers information like order confirmation or shipping details. It helps to keep the customer updated and thereby builds customer loyalty.
- Promotional messaging
  
  It sends messages that include promotions of an offer, new product, or service. It helps to drive sales.

Now, the next question knocking for an answer must be

How Much Digital Marketing Will Cost A Small Business?

Well, the cost of digital marketing varies as per business size, business revenue, and business goals. For example:

- Basic Digital Marketing – For Startups and Small businesses • Intermediate Digital Marketing – Mid-sized businesses
- Advanced Digital Marketing – Large or enterprise businesses

Startups and small businesses have a low marketing budget. So, they focus on cost-effective and basic digital marketing plans that include blogs, websites, and social media to drive traffic and generate revenue at a low price point. The cost of a basic digital marketing plan is several hundred dollars a month. Smaller businesses can start with the basic digital marketing plan and look forward to developing methods to reach the intermediate and advanced levels of digital marketing strategies.

Top Benefits of Digital Marketing Strategy for a Small Business

A digital marketing business plan is one of the best formulas for small businesses to engage and build connections with existing, new, and future customers.

Utilizing smart digital marketing methods, you can reach a wider market of potential customers.

Let’s discuss the advantages of using digital marketing strategies.

1. Global reach

Global reach

Traditional forms of marketing strategies are restricted by geography while digital marketing happens online. It means that this online marketing strategy helps you to reach globally. Even a small business owner can reach the global market through his online store. This online accessibility has opened a gateway for small local businesses to grow locally and globally.

2. Local reach

Small local businesses rely on local customers staying in their neighborhoods. A digital marketing strategy provides local visibility and brings nearby customers to their doors.

3. Effective targeting

Effective targeting

Digital marketing allows you to extract data that helps you to find important information like the nature of the audience, performance metrics of different campaigns, events, and so on. It helps you to modify existing strategies and set them as per business and customer needs.

4. Lower cost

Lower cost

Digital marketing is cost-effective. This point is one of the biggest benefits for small businesses running on a low budget. Digital marketing helps to generate more leads and also saves money. Small companies can use highly targeted digital marketing strategies to find out cost-effective solutions to compete with large enterprises. Some digital marketing strategies like social media marketing and SEO won’t even cost you a penny.

5. Multiple digital marketing strategies

Multiple digital marketing strategies

Depending upon the nature of a business digital marketing provides different types of strategies. A small business like B2C might be a local business selling clothes that aims to gain local visibility. Every business owner needs to find out their business goals and choose an appropriate digital marketing plan to transform their business.

6. Multiple content type

Digital marketing is not limited to traditional marketing, it provides you with more coverage. You have a wide range of content types like blogs, podcasts, webinars, infographics, e-books, visual content, emailers, and whitepapers. You can choose any type of content, and reproduce it to fit as many platforms as you want.

7. Increases engagement

Increases engagement

Digital Marketing or online marketing is highly engaging by default. Half of the world’s population is online every day. The more you engage online, the more numbers of loyal customers you can reach. Users can share their blogs, save videos and engage with websites. This helps you increase brand awareness and drive sales. Nowadays customers generally conduct online research to evaluate reviews before making a purchase. The first step starts with a search engine. In this way, small businesses with developed search engine optimization, search engine marketing, and pay-per-click strategies can connect with customers immediately and increase engagement rates.

8. Analytics

Analytics

Web analytics helps you to measure the performance of digital marketing campaigns in real-time This helps you to find out the flaws, optimize future campaign strategies and fix any possible errors on time.

How to Create a Digital Marketing Strategy for Small Businesses?

Digital marketing is crucial for all types of businesses and choosing the best marketing strategy is the key to success. Let us learn how to create a digital marketing strategy for small businesses step-by-step

- Determine your goals
- Evaluate your existing digital marketing presence
- Build your customer persona
- Locate your customers at all funnel stages
- Implement specific guidelines to reach your goals
- Incorporate automation and personalization
- Track your results

1. Determine your goals

Determine your goals

Companies marketing objectives must be tied to their major business goals. For example, if a business objective is to raise their online revenue by 30% then the marketing team’s objective might be to generate 60% of more leads through the website than the previous year. Monitor the progress of your goals and modify your marketing strategy to improve the results.

2. Evaluate your existing digital marketing presence

Even if your digital marketing presence is close to “zero”, it is important to find out what your business has accomplished till now. Before building a digital marketing strategy, is it essential to know your digital presence in the market? You must understand your main marketing channels like website, SEO, email marketing, or Pay per click advertising to find out which of these are driving more leads and traffic to you. Start ranking each channel from most effective to least effective.

3. Build your customer persona

Build your customer persona

Once you know your business goals the next step is to know your target customers. But, how will you do it? Well, simply put yourself in your customer’s shoes. This will help you to understand what would appeal to your customers from their point of view. To create a customer persona you need to research, survey, or even interview your target customers.

Firstly, create narratives like what does this person shop for? Where is he from? What does he read? Which social media channels can you find him on?

Secondly, get more specific about their need. Ask yourself What do they need? What are their preferences? How can you help them meet their expectations?

Combining quantitative information (location, age, income, job title) and qualitative information (goals, challenges, interests, priorities) can help you build an accurate and effective buyer persona that will be highly valuable to your business.

4. Locate your customers at all funnel stages

Now that you know your audiences, the next step is to know how and where to find them. To locate your audience, you need to again refer to your analytics and cross-reference it with your customer’s persona.

Let’s say, for instance, you are a room designing company. You decorate all types of rooms from a baby nursery, Girls/boys’ room, living room, or even classrooms for schools. There is a chance to have a diverse audience looking out for you.

For example:

- Someone who is taking a lot of time to remodel his daughter’s room might discover you by googling phrases like “Best décor ideas for a girl’s room”. If they find your work featuring in a blog post they might reach you.
- Someone interested in a low-budget living room décor finds your sponsored Facebook ad about discounts on your services.
- Someone who has already hired you once, and who you now include in your email campaign featuring offers that you are providing only to the old customers.

Once you have all this information you can start to target different groups of customers via different channels.

5. Implement specific guidelines to reach your goals

Now that you have understood how and where to find your target customers, the next step is to tie everything together and create a specific plan to reach your goals. For example,

- Place lead magnets on the sides of all blogs, along with a call-to-action button at the end of your post.
- Share influencer content on social media to increase visibility and brand recognition.
- Encourage users to submit reviews on Google business to improve their local SEO score.

6. Incorporate automation and personalization

As your campaign starts running, you need to find out more ways to make it as impactful and effective as possible. There are two ways – personalization and automation. Sometimes personalized messages are automatically delivered to the customers as a result of their actions.

For example, if you purchase a product from Amazon, you might see a list of similar products as ads on your social media channels.

Personalization and automation can take your marketing strategy one step further.

7. Track your results

Track your results

Once you have the strategy in place, the final step is to look for holes in your digital marketing plan. If your strategy is up and running on a long-term basis, you must evaluate how your strategy is working. Monitor the progress chart of your campaigns at the end of every month. Note down which strategy is performing like a superstar. To keep track of multiple elements and campaigns, maintain a spreadsheet to compare the results of your campaign. Use metrics tools that are available on social media. Keep a habit of frequently engaging with your users.

Conclusion

Marketing without a strategy is like driving with your eyes closed. Trust me – only the right strategy and the right content in place can help you get better results.

Are you still looking for more help with implementing your online marketing strategy? Get in touch with us and see how we help you grow your small business to the next level.

How do you create your digital marketing strategy? Share your thoughts in the comments below!

10 Easy LinkedIn Marketing Strategies for Small Businesses in 2022

Leave a Comment / social media marketing / By Ecsion

LinkedIn has emerged as the world’s largest professional networking site. This American business is not just a social media platform that connects job seekers with employers but has transformed into a powerful marketing tool for small businesses.

LinkedIn marketing strategies enable small businesses to build the brand value of their company by creating new connections that matter the most to their business. It provides real-time business and professional relationships on social media.

But this is not all, LinkedIn can help you take your small-size or mid-sized business to the next level.

Keep reading, this article will cover:

- What is LinkedIn Marketing?
- Why LinkedIn Marketing is important for small businesses?
- How to use LinkedIn to Market your Small Businesses?

These are LinkedIn’s Frequently asked questions FAQs.

Let’s Dive-in…

What is LinkedIn Marketing?

Marketing on LinkedIn helps small business owner to engage with a group of professionals to drive actions that matters most for their business. It attracts followers, generates b2b leads, drives website traffic, and builds brand awareness by posting informative content on a free LinkedIn page.

“The process of utilizing LinkedIn to promote a business to get greater attention of the followers to their LinkedIn business profile is termed as LinkedIn marketing”

LinkedIn also provides additional functionalities such as –

1. LinkedIn Boosting

Boosting helps you to boost your high-impact content to a wide range of audiences.

Now, you might want to know – How to boost a post on LinkedIn?

Well, It’s “Just a small number of clicks and a credit card away”. Boosting on LinkedIn turns your content into paid campaigns to get more traffic and see faster results.

To boost your Rockstar post,

Simply click on the boost button
Next, select your campaign goals (engagement, views, awareness)
Select target audience
Set your budget and schedule
Add payment method

It’s done! You can track the performance of your boosted post.

2. LinkedIn Ads

Advertising on LinkedIn can be highly effective for B2B campaigns or for reaching the target audience on social networks. You need to use some part of your marketing budget for advertising on LinkedIn. LinkedIn ads are paid ads shared on LinkedIn. It may be quite expensive, but these ads help you reach the target audience and leaders of the industry, higher conversions, promote your services and products, track website visits, increase traffic, and connect your social media accounts.

3. LinkedIn Ads Manager

Allows you to create, launch and track the performance of an ad campaign.

The LinkedIn ads are categorized into 4 types

- Sponsored content
  
  Ads that promote content are called Sponsored content.
- Sponsored messaging
  
  Ads that allows sending personalized messages directly to the inboxes of LinkedIn member is called Sponsored Messaging
- Text ads
  
  These ads create texts that compel your target audience to visit your website and make conversions.
- Dynamic ads
  
  These types of ads pull information from LinkedIn profiles to use in ads. Dynamic ads incorporate personalization to connect with your target audience.
- Showcase Pages
  
  A LinkedIn showcase page works similarly to your community page. Showcase pages are created to highlight a particular area of your business. LinkedIn users can follow your showcase pages as per their interests on the topic. For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

People only interested in “careers in Google” will receive updates related to the same topic.

Showcase pages help to segment the audience by-product which helps to increase brand awareness.

Why LinkedIn Marketing is important for small businesses?

You might have heard that LinkedIn is important for small businesses, but is it? If so, why LinkedIn?

LinkedIn is a platform with 800 million users today. Two new professionals join LinkedIn every second. The report says, companies include the use of any proprietary public-facing tools on LinkedIn for marketing purposes which includes organic and paid functions.

Here are 7 reasons to utilize LinkedIn marketing strategies for small businesses:

1. It provides a Powerful job board

A Jobseeker can research a company, business, or industry through LinkedIn before applying for jobs or accepting a job offer. LinkedIn allows people to search for jobs by keywords like company name, career interest, or location.

A human resource manager of a company who has a connection with a co-worker can easily find out when he is open for a job switch through LinkedIn.

2. It helps you to build your brand value

You need to build your company brand online. You must stand out in your business industry. Think of all the possible ways to make yourself marketable.

LinkedIn helps you to upload a profile and update a powerful summary that includes important company information. Brand awareness is a key factor in building a reputation, attracting leads to your page, and growing your small-sized business.

3. It helps you to rank higher on Google

Ranking a small business on Google’s first page is a tricky job, but a LinkedIn profile can help you rank on Google. That is why it is important to have a LinkedIn profile to stand out in the crowd. Your Linked Business Profile is social proof that must be tailored smartly.

4. It helps to maintain your contacts

Physically you might have met many interesting people and business leaders in life. But, can you remember all of them? Do you have their contact details?

Let’s say for instance, can you remember that intelligent young business owner you met at a business conference, who was interested in your business? The answer is NO. There is a possibility that you might have stuffed his business card somewhere in your desk drawer and his email-id somewhere in your old address book.

In cases like these, LinkedIn comes to your rescue. You can simply add these people to your LinkedIn network. Reconnect with them in the future when the time is right.

“A true business of every company is to make and keep the customers”

5. Keep audiences updated about your business

Every company needs to post updates, and information, and share company news and insight on LinkedIn. Audiences find these updates from their connections, and groups on their LinkedIn timeline every time they log in.

To gain trust and build brand value small businesses need to connect with their new and old customers to update them with the latest news about their businesses.

LinkedIn allows you to connect with different people, but you can’t just follow anyone you want. You must know someone professionally before they accept and connect you.

That is why … LinkedIn!

How to Market on LinkedIn for Small Businesses?

You can connect your brand with over 800 million professionals across the globe.

Below are 10 of the finest ways to help you generate leads, and establish your brand and strategic partnerships on LinkedIn.

- Optimize your LinkedIn Business profile
- Create an effective LinkedIn page
- Cross-Promote your LinkedIn Business Profile
- Identify your Audience and Objectives
- Optimize Page Search
- Publish Engaging Content Consistently
- Grow your follower base
- Ask your employees to connect with your company’s page
- Take advantage of LinkedIn groups
- Get advanced in LinkedIn analytics

1. Optimize your LinkedIn Business profile

The first impression is the last. Your profile can decide your future. So, don’t miss this opportunity to impress the audience visiting your business profile.

2. Create an effective LinkedIn page

A LinkedIn page is just like a profile for a company. You can share important information about your business or company like who you are. What do you do? Who do you do it for? And why customers should choose you? But, don’t just go on telling them about what you do – tell them how you serve your customers.

Be sure to add your phone number, company size, website, type of business, and industry. Add your company logo and a username to your LinkedIn page which will help people recognize your brand.

3. Cross-Promote your LinkedIn Business Profile

Cross-Promote your LinkedIn Business Profile

Once you set up your LinkedIn profile start cross-promotion on different social media networks. Use your LinkedIn icon on your website and email signature. Share LinkedIn your information in the profile section of different social media accounts like Twitter, Instagram, and Facebook.

4. Identify your Audience and Objectives

Targeting is the key, whether you are generating new leads or raising awareness. Firstly, understand what you want to achieve. Once you are clear about your vision, it’s easier to define your goals. If your company sells a marketing tool for social media, your goal may be to reach people with job titles like “social media manager”.

5. Optimize Page Search

A well-organized company page can help you get more visibility among audiences searching for your company.

Use keywords: Insert keywords and phrases in your article that a potential customer might use to search for your services.

Link your page: Link your company website to your LinkedIn page. It is a win-win formula to drag traffic to your website.

6. Publish Engaging Content Consistently

Publishing the finest content regularly on your company page has a good return on the investment of your time and efforts. Watch out for your competitor’s page and find out what kind of content they publish. Find out what type of posts get the most engagement. Is it video content or just an article? Studying a lot about your audience can help you drive engagement on your website. Tag your brand partners to increase visibility and gain more leads.

7. Grow your follower base

Your updates directly appear in your follower’s feeds on LinkedIn. If your content is relevant and informative there is a high chance to drive more followers. Use a “Follow” button on your company page.

You can promote your page in newsletters, emails, and blog posts.

8. Ask your employees to connect with your company’s page

Employees have a larger network than the company. Leverage this resource and expand your reach by asking your workers to connect to your company’s page. When your employees comment on your content that post is shown to all their connections. This is one of the best ways to reach far wider than usual.

9. Take advantage of LinkedIn groups

LinkedIn has millions of groups on the platform. You can engage in relevant conversations with other members and bring them to your page. Aim to build authentic connections.

10. Get advanced in LinkedIn analytics

Discover which content is evergreen, which means which is the most compelling content for your audience. There are different options like LinkedIn page analytics and LinkedIn campaign manager that can help you find out the performance metrics of a campaign.

LinkedIn analytics

#TIP: Cater to your follower’s craving for visual content by experimenting with various rich media contents like images, videos, etc.

Conclusion

There you have it! Now you can grow your small business tremendously using the above-mentioned tips. I hope you enjoyed reading this article.

For any queries or help, you can reach out to us.

Easy Facebook Marketing Ideas for Small Businesses in 2022

Leave a Comment / social media marketing / By Ecsion

Facebook Marketing is booming in a big way.

It is very rare for a Facebook user to go by without scrolling through Facebook feeds every day. According to Digital Marketing Research, 66% of Facebook users log in on their smartphones or desktop daily. With over 1.785 billion active Facebook users, marketers need to get smarter to take advantage of Facebook Marketing Ideas to grow their audience and small or mid-sized business.

Facebook marketing can be tricky for a small-sized business, but nothing is impossible!

Smart and easy Facebook marketing may alone take your business to the next level.

So, before we dive deep into the ocean of success strategies let’s understand two main WH questions related to Facebook Marketing – What and Why

What is Facebook marketing for small businesses?

Facebook is a social media platform that allows small businesses to market their services and products to their users on Facebook. Facebook marketing can be done through organic strategies (Free strategies) and targeted strategies (paid strategies).

Firstly, Facebook’s marketing plan follows organic strategies to develop the user base and brand value of the company without any investment. Once a considerable amount of user base is reached, the second step is to utilize paid Facebook marketing strategies such as targeted ads.

Why use Facebook marketing for small businesses?

Facebook Marketing is an effective tool to improve your customers and businesses exponentially. Facebook marketing provides an opening for companies to interact with users/customers. People can learn more about the products, services, and organizations on social media platforms. Facebook is the biggest social networking platform which provides the opportunity for businesses to build and maintain relations with the users.

So, it is important to “Make connections that matter”

To help you out in the crowded social media market, I’ve put together a comprehensive list of Facebook marketing ideas as given below.

- Common Facebook Marketing Ideas for Small Businesses.
- Free Facebook Marketing Ideas for Small Businesses.
- Paid Facebook Marketing Ideas for Small Businesses.

Common Facebook Marketing Ideas for Small Businesses

1. Create and optimize your company page – If you are looking forward to building up a social media presence on Facebook then there’s some groundwork to do. You need to create and optimize your Facebook page to translate your Facebook likes into actual clicks and conversions.

optimize company page

2. Work on Page Details – Particularly in the world of business appearance can speak volumes, that is why it is important to pay attention to the UI (User Interface) of your company page.

3. Add a profile picture with your brand logo – An updated, professional and consistent profile picture that represents your brand name looks more organized. It develops the right impression on your audience.

4. Enable custom URL or “Username” – Username helps people to find and remember your page. When you create a username for your company, it appears in a customized web address for your Facebook page. It helps your page to rank higher and also helps people to find your page easily with that username.

5. Always add a “Description” – Never leave the company about us section blank. Use all the 250 characters to write about your company. Original content helps to build page rank.

6. Add your website – A website is self-explanatory. It helps you to build your company’s reputation.

7. Create a Community business page and Facebook group – The main idea behind creating a Facebook community page and group is to provide like-minded people with a platform for live conversations, discussions, and sharing information based on their interests.

For example, Users interested in Tour and Travel’s topic would be very much interested to join a Tours and Travels Facebook community or a group rather than a community or a group discussing Facebook Marketing Strategies.

Anybody can join, post, invite new members, hold discussions, and share information on the group.

Running a contest or a giveaway with a tempting offer helps you increase engagement rates and grow audiences in your group.
Target specific audiences on Facebook – Selecting audiences based on what and where you are selling your products can be an impressive strategy in Facebook marketing for small businesses. If your audience selection is broad it requires a large budget. ALERT! If you go too specific this strategy can backfire on you. Let’s say, for example, if you are promoting a childcare brand, you might first want to check the family status of Facebook audiences. Small businesses on a budget can use smart ideas to cut costs and still reach their target audiences and build the business.

Free Facebook Marketing Ideas for Small Businesses

Today, the Facebook marketing channel is a platform where you have to pay to play. Small Businesses on a low budget are still using Facebook to market.

Does it work? The answer is YES!

You can still leverage Facebook to promote your business for FREE! FREE! FREE!

Here are some free Facebook marketing ideas that support small business owners to “breathe a sigh of relief”.

1. Provide consistent and quality posts with user intent – According to studies, you should post the finest content to your Facebook page 2-3 times a week.

Provide consistent and quality posts with user intent

“Consistency and quality are the mantras for success in social media” Facebook page posting every 30 minutes is a thing of the past. It doesn’t work for Small or average businesses. If are you posting too often you may experience a drop-in engagement rate. Think logically and always post when your audience is online and most interactive. For example, if you are a local business in India, you should focus on the times when people in India are awake.

2. Provide solution-based primary text – Solution-based approach is a strategy for transforming business objectives and goals into a plan. How does a content strategy align with a small business objective?

Provide solution-based primary text

The answer is simple, understand the search intent of users, if you fail to persuade your audience then you are missing out!

Your audience wants

To learn something new

To find solutions to their problems

To do better work

To reach their goals

Focus on these four pointers to reach your business objectives.

3. Use of the call to action button – The call to action (CTA) button plays important role in boosting your conversion rate. It is a clickable element on a website, email, blog post, or Facebook page that appeals to users and redirects visitors to an offer. You might have seen a lot of different call-to-action buttons about anywhere on a website. Here are some most commonly used CTA buttons:

- - Call Now
  - Add to Cart
  - Download Now
  - Read More
  - Sign up

Take your time to develop your button. Quality CTA buttons help to increase the conversion rate and sales.

4. Post consistent blog posts on Facebook -“Consistency and content are the keys to growth in social media”.

Post content that your followers want to read. Understand how to often post, what to post, when to post & what type of content to post. Creating a posting schedule can help you improve your engagement rate.

5. Use of Hashtags in Facebook – Facebook’s search is not as good as Google’s search, but it still has the potential to find you there. A hashtag (#) helps your followers to find a post relevant to their interest and interact with other users who share the same interest by joining the discussion on Facebook groups or communities.

For example, let’s take #FacebookMarketingPlan. Using that hashtag in your Facebook posts can land new people on your page who are searching for the same hashtag in your Facebook search.

6. Market your services – On social media platforms like Facebook, you might want to post the finest content so that it is good enough to impress your audience and build your service-based Business.

Never miss a chance when you get to market your services. You can also add a service section on your Facebook page.

7. Offer discounts – Offering discounts is one of the easiest marketing tools to grow your business on social media. Offers and discounts are attractive to customers.

Offer discounts

It not only helps you to bring new clients but also helps to bring back previous customers. Especially on social media, word-of-mouth traffic can increase your sales and business exponentially.

Paid Facebook Marketing Ideas for Small Businesses

Facebook’s paid ads are a useful marketing tool that allows businesses to Facebook’s paid campaigns. Facebook’s active user count in the year 2022 is over 6+ billion, with India having a number (of 251 million) Facebook users. So, using Facebook marketing packages you can reach half of the world’s population.

1. Set priorities and business goals – This is one of the fundamental parts of a Business plan. Check where is your business now … and where you want to take it. A clear vision can help you to prioritize time to focus on your plan promotion budget and achieve your business objective.

2. Create advertising strategies – Advertising is persuasion! Advertisements are used to increase awareness about your newly launched company and persuade target customers to buy your product or services and you’re your business.

3. Decide your Audience – Facebook automatically shows your ads to the audience who are most likely to find your ads relevant. You can further target your audiences with 3 audience selection tools.

- Core audiences are based on criteria such as age, location, and interests.
- Custom audiences are people who engaged with your business either online or offline.
- Lookalike audiences are people with similar interests.

4. Set Facebook ads budget – Pay to promote only your best content. Spend a low budget on your Facebook ads and prevent the risk of your marketing budget vanishing into thin air without even achieving your conversions.

Don’t let your Superstar content fade away, boosted content will still resonate with a larger audience if it did well earlier.

Caution! “go-easy on your pocket”

5. Market Facebook event – During occasions or even as a regular part of your Facebook marketing strategy, you can host an event to connect with your customers to give them an unforgettable experience. Hosting an event means an investment of time, effort, and money.

Let’s understand how to get started, it is a 6 steps plan:

Step 1. Create an event on your Facebook business page

Step 2. Choose a video or image

Step 3. Name your event

Step 4. Fill in all details (time, location, date, description)

Step 5. Choose the Frequency of the event

Step 6. Promote your event organically

Tips:

- Add co-hosts to increase distribution and response rate
- Boost that event on Facebook Business Group
- Turn events into an ad that converts

6. A/B testing – The A/B test is a process of comparing two different campaigns to check which one has the better This technique is used to find out which ads design (ad headline, body copy, CTA button ) performs well to attract your target audience to boost conversion rates on a landing page.

7. Track performance metrics – A Small business owner might want to keep an eye on the performance of the business which includes sales, customer satisfaction, warehouse efficiency, and so on.

Data which includes activities, employee behavior, and productivity is used to track processes within the business by the employer to track performance metrics. It provides valuable information to plan strategies, grow business and increase profits.

Performance metrics are divided into four groups:

- Business Performance – It provides access to how your business is performing in the Sales, marketing department, and profitability.

- Sales performance – It provides access to measure performance in the sales department. It measures total revenue and customer reach.

- Project management– It measures the profitability of various projects and provides insight into how to make projects even more efficient.

- Employee performance- It is obvious that if your employees are performing as per the standards set, then your business will grow; but if their performance is poor, then your business might suffer.

It is important to track your employee’s performance by the quality, efficiency, and productivity of their work.

A Business that performs well, is a business that grows well

Whew!

I know, I know: there’s still so much to learn when it comes to Facebook marketing. But the good news is you have a fair amount of knowledge to get started now.

So, look no further. Start here, start now.

How to do Keyword Research for SEO – The Ultimate Guide in 2022

Leave a Comment / SEO / By Ecsion

The keyword is “KEY” to drive truly qualified leads to your website. Keyword Research in SEO helps you to reach business goals like getting more pageviews, higher ranking on search engines, capturing potential leads, and so on.

In this guide, you will learn one of the important concepts of SEO – Keyword Research

If you are a beginner then this guide is for you. Read on to learn every aspect of keyword research in search engine optimization.

It is important to define what you want to achieve before you begin. So today my goal is to define:

What is Keyword Research?
Importance of Keyword Research
Benefits of Keyword Research
How to Perform Keyword Research for SEO?

Now let’s begin…

What is a Keyword Research for SEO?

Keyword Research

Keyword research is the process of finding focus keywords to drive more traffic to your business. It provides insight into the search data that your target audience is looking for on the Google search engine, which helps you to understand

What searchers are searching on search engines?

How many searchers are looking for it?

Let me simplify it for you,

Imagine you are planning to publish a blog of pasta recipes, where you want to write on topics like –

Pasta recipe step by step | Easy recipes

Pasta recipes with white sauce | Simple Italian recipes

Easy pasta recipes | Recipes for beginners;

but you are unsure how these blogs are going to drive traffic

So, if you want to drive good traffic then you need to take care in choosing the right keyword to get the right traffic.

This all starts with keyword research.

What is the Importance of Keyword Research for SEO?

Importance of Keyword Research

Keyword research is one of the most important steps in search engine optimization for getting the right traffic to your website. The difference between a website getting millions of traffic through an organic search channel and those getting no traffic at all are the keywords you employ in the content. If you don’t pay attention to this factor, it is sure you will miss the mark on your market.

If you are still asking, why keywords research?

Let me simplify it a little more for you,

Say that you are writing a lot of different topics around Pasta recipes, but you are not sure about how your blogs will drive traffic.

For example,

Someone wants to make a pasta recipe so he goes online and searches for “Best pasta recipes” or “Red sauce pasta recipes” on his smartphone and the search engine shows him results. But your page is not listed on the first page of the search engine page results.

“Easy pasta recipes | Recipes for beginners “may not be the right choice of keywords for your pasta recipe blog.

Generally, people do not go past the first page on the search engine page results. So, the aim of a blogger is to get to the top position on SERPs.

So, Hey!

You need to find the best keywords to align it to your content and find out what the target audience is searching for online.

That’s the idea why we would do Keyword Research for SEO.

Benefits of Keyword Research for SEO

Benefits of Keyword Research

If you have a website, but you are unaware of what people are looking for online will leave your business stranded in a desert of inactivity.

This issue is solved by researching keywords.

So, let’s understand the importance of keywords in SEO. Here are a few benefits of Keyword research.

- Gives You Direction

When you start researching keywords, this gives you more focus and direction.

For example, if you are writing a food blog, you may have an idea about what you are going to write. But you must focus more on what people want to read. This will help you to understand people’s reading interests.

- Makes you find new topics

If you have a topic in mind keyword research helps you expand.

- Gets you the best listing in search engine

Proper research on keywords can help you to choose low-competition keywords with the highest chance of being listed.

- Helps you to target the right audience

When you build a website, you need the right traffic to be successful in your business. A good keyword search will help you gain the right audience.

- Gives you life skills

Learning about the dynamics of researching keywords can never go in vain. All these topics you’re learning are going to help you throughout the journey of your life. Once you learn to find the right keyword, you can employ it for any website or business.

How to do Keyword Research for SEO?

Now that we have understood what keywords are, let’s learn how to do Keyword research.

Firstly, understand that you can look for keywords in all those places where people do searches –

Google

It is the most commonly used search engine by people to search for queries online. Google search provides actively searched queries that can help you to get the most targeted keywords.

Google

For example, let’s say for a search query “simple pasta recipes” you get a list of suggestions by Google search engine. You can use these keywords to align it with your blogs, if the content is good there is a chance to rank in the top position.

Let’s also know about Google’s LSI keywords (Latent Semantic Indexing) which help to deeply understand the content on the webpage. LSI keywords are texts or phrases closely related to your search topic.

For example, imagine that you just published a blog about “Ice-cream recipes”.

Google will not only scan your page to find the term “Ice-cream recipes” in your title tag and your content; but it will also scan your page for terms like (“Ice”, “cold”, “milk”, and “cream”, “dessert”).

When they find all these related keywords in your content, they believe that this page is about the topic of ice-cream recipes.

A recent Google Research Paper says that semantically-related terms help to determine a page’s topic.

YouTube

YouTube is not a search engine, but if it was a search engine it would rank 2nd most popular search engine after Google. Billions of hours of videos are watched on YouTube every day, so many people go to YouTube to get an idea about what kind of content is being searched for and consumed.

YouTube

Quora

Forums where people post a question and hold discussions are the best sources to discover “long-tail keywords”. You can search for the term – “Keyword Research” and check how many questions have been listed out by people who are seeking answers to their questions. You can list these questions and discover “long-tail keywords”.

Quora

Google Keyword Planner

It is a free tool that allows you to discover important keywords and find data for keywords like estimated monthly search numbers, competition, and ad pricing.

Google Keyword Planner

Usually, this tool is used by marketers to identify keywords for their running ads, but you can discover the right keywords by using this amazing tool.

Paid tools like Ahref, SEMrush, Keyword Insights, Keyword Everywhere, etc are available in the market and are actively used by people to find out keywords, keyword trends, and content ideas.

Competitor Research

This is one of the underrated forms of research in digital marketing, but the most powerful tactic is to find relevant opportunities by researching their competitors. There are tools that allow spying on your competitor and their keywords.

Competitor Research

Conclusion

Keyword Research is an essential part of digital marketing and search engine optimization. It helps you understand what works and what doesn’t.

“Keywords can either make or break a successful business” Use of the above-mentioned tricks can help you find potential keywords.

How to Increase Website Rank Position in Search Engines - The Ultimate Guide in 2022

How to Increase Website Ranking Position in Search Engines – The Ultimate Guide in 2022

Leave a Comment / SEO / By Ecsion

Do you have a beautifully designed website with great content to share, but people can’t reach you just because your website wouldn’t rank? An organic search channel is an important factor to obtain new leads. That’s why it is crucial to improve your website ranking in search engines so people can find you more easily than your competitors and visit your website. That’s what Search Engine Optimization (SEO) is all about.

Whether you know the basics of SEO or you are a newbie, to boost your website ranking on search results, SEO needs to be at the top of your priority. This article will help you to understand the process to rank on the first page of Google and to. increase website traffic step-by-step. So, if you are still asking me, “How to Increase Website Ranking Position in Search Engines?” keep reading.

What Is A Search Engine Ranking?

When you search for your website online, does it come as the first result on the result page?

The spot a URL takes on the result page of a search engine is referred to as Search Engine ranking. This is how search engines rank your website ranking in search results. A wide variety of factors determine a website ranking given to a web page; including the freshness of content, the trustworthiness of the site, and the page’s metadata. All these factors can be influenced by Search Engine Optimization (SEO) as well as purchase ads.

Links are listed from most relevant to least relevant results. The most relevant and top-ranked results will appear at the top of the first few results on the first page. However, relevant web pages that don’t rank as well will appear at the bottom of the first page, or on one of the search result’s subsequent pages. For example, a higher-ranked web page will appear in the number one spot, while a lower-ranked web page will appear in the number nine spot.

Most search results pages highlight ten URLs, along with purchase ads and other features listed on the first page. Every marketer has a goal to achieve the first spot on the search engine results.

High Website ranking positions are a good source of traffic

Higher rankings in search engines will attract more traffic through organic search channels. Higher page ranks in the results for a search query will increase the chance of the searcher clicking on the result. This explains how higher rankings and increased traffic are connected.

Search engine optimization (SEO) can influence search engine rankings. However, different search engines calculate their search results for keywords using highly complex algorithms. Factors like the number of backlinks; usage of keywords in the contents, descriptions, and texts; URL structure; the trustworthiness of the page; page loading time; time spent on the website and bounce back rate; how often the results are clicked by the searchers and so on are assumed to be closely connected to Boost up rankings.

Why Search Rankings are Important for Small Businesses?

According to a study done in 2015, 67 percent of all clicks go to the top five results on the search engine ranking and 95 percent of searchers don’t even look at the subsequent pages. So, “if you are not the first, you are last”. It is clear that businesses that Rank in the number one position on the first page of the search engine results are more likely to –

- Increase in Profit
- Increase in Sales
- Increase in potential customers
- Maintain brand visibility
- Retain their ranking position
- Keep ahead of the competition

Nowadays people do not search for information in traditional ways. Instead of looking for news in the newspaper, going to the library, and reading books, they reach for a computer, a laptop, or a phone to browse the net. The Internet has become the most powerful medium to increase awareness, visibility, and growth of a business. When you leverage your small business with Artificial Intelligence (AI), search engine optimization (SEO) becomes transformative. This is how your business is found; this is how your business becomes visible.

SEO helps you to build brand awareness for your business as search engine users are more likely to trust a site that ranks high on the search engine result pages (SERPs).

Local business owners should utilize SEO to build a strong web presence, bypass competitions, and take their business to the next level.

The right online marketing strategies create amazing results for small businesses, and strategies like these can not only help small business owners generate revenues but also help them to bring qualified potential customers to their sites and provide better conversion rates.

How to Improve Google Search Ranking Step by Step?

Money alone can’t buy a higher ranking in Google searches. You will have to spend a dime to rank higher on Google.

Here are a few steps to help you improve your website rankings on Google:

- Publish Relevant Content

The quality of the content is the number one driver for your search engine rankings. The great quality of the content helps you to increase website traffic, which improves your site’s relevance and authority.

Publishes Relevant Content

Fine-tune your writing skills-

1. 1. First, make sure that your keyword is at the beginning of your title tag. This is because Google puts more emphasis on terms that show up early in your title tag.
  2. Second, make your content at least 1,200 words. According to a study average, Google’s first-page result contains 1,447 words.
  3. Finally, keep Keyword density up to 1%-3%

(Keyword Density = Total Keywords/ Number of words*100)

- Optimize Keywords

In SEO keyword optimization is important to discover the right keywords to drive the right traffic from search engines to your website. Keyword research helps you to find out the most searched and relevant keywords for your business.

Optimize Your Keywords

- Match the Search Intent

It is very important to match the user intent to keep the leads on your website. You must understand the three W’s – What, When, and Why, people are searching for specific content.

- Improve Page Speed

Page load time is one of the key factors to ranking high. Make sure your site is as fast as possible to improve a good user experience and boost your search rank on Google.

Improve Page Speed

- Add Backlinks

Backlinks are links coming from other sites to yours, such links from high domain authority sites help to bring traffic, establish authority and increase website rankings.

Add Backlinks

- Fix Broken Links

Quality links in your website content help to boost traffic, but broken links that show error 404 will affect your search rank and increase the bounce rate.

Fix Broken Links

- Header Tags

The use of H1 and H2 header tags makes the content more readable and user-friendly. The structural body of the content, and the use of optimized images, headings, and subheadings plays important role in improving the quality of the content, which is most influential in Google search ranking. The best pages are written for the user, not for the search engine.

Header Tags

- Build Responsive website

Responsive web design is a “Game changer” right now. It will make your website mobile-friendly by improving its UI that automatically scales its content to match the screen size on which it is viewed. It solves many problems like resizing, scrolling, zooming, etc. The user-friendly design increases the amount of time spent by the visitors to your website. It also helps to improve your rankings in Search engines.

Build a responsive website

- Optimize Local Search

Nowadays people use their smartphones to reach for businesses “near me”. To get your business found; claim your Google My Business listing, provide relevant content in Google posts, get your business listed in local directories and improve your reputation online with good online reviews.

- Update the Content Regularly

Regularly updated content is viewed more often by searchers. Audit your content on a set schedule and be sure to keep it fresh. It will also help you to increase the site’s relevancy.

Update the Content Regularly

- Tracking and Monitor your Results

Rank tracking is an important part of SEO workflow. It helps you to get information about how well your business stands in the market. Measuring the impact of your work and monitoring the ranking position in search engine results is an essential factor for SEO success.

Tracking and Monitor your Results

So that was a step-by-step guide to improving website ranking in Google search results. It is the best way to rank higher, but it’s not something you do once. It is an endless job.

Find opportunities… update content… monitor the rankings… track the traffic improvement… and REPEAT!

How to Start Your Local Business?

Leave a Comment / SEO / By Ecsion

If you are looking to start your own business, this article is for you. We will discuss here how to start your local business. Starting your own business is one of the most exciting ventures and it gives you the independence of becoming your own boss. But it may go wrong if you don’t take the right steps.

In fact, according to the U.S. Bureau of Labor Statistics, only 55% of businesses last for five years and 20% of businesses can’t even survive for two years.

10 Tips On How To Start Your Local Business

Your planning process plays a key role in determining whether your business will last long or not. If your planning is correct your local business is bound to get success. Let’s discuss some best business tips on how to start your local business.

1. Conduct market research

Conducting market research is the first step toward starting a new business. Market research is critical to help you determine whether your business idea is really practical or not. Market research should include understanding customer behavior, economic trends, product demand, demographic data, market size, location appeal, and pricing. You can gather all this information through existing resources or by conducting surveys and meeting potential customers. After successful market research, you will be able to figure out who your target customer is and how to develop products and services that will sell comfortably.

Conduct market research

2. Write a business plan

Writing a business plan is never too early for starting your local business. A good business plan serves as a guide for every aspect of your new business. Whenever you are thinking of how to start a small business, a business plan is a must. Prepare a business plan to define your business, products, and services, and outline your goal, operating procedures, and competition. Make sure that your plan includes a marketing approach, so people are aware of what you are selling and how to find you.

Write a business plan

3. Create a budget

Your business plan will give you an estimate of how much money would be needed to start your business. Try to maintain a spreadsheet to estimate every expense you anticipate, including costs for overhead, production, and marketing. If you don’t have the required fund, you will need to either raise or borrow the capital.

Create a budget

4. Pick your Business Location

Selecting a business location is one of the most important decisions you will make. You’ll need to find the ideal physical location for your enterprise. This is where you’ll register your business, obtain the required permits and pay the taxes. One of the best business ideas is to pick a business location that is economically cheaper and can attract more people.

Pick your business Location

5. Choose a business structure

Choose a business structure that will suit your preferences. There are different business structures like a sole proprietorship, partnership, limited liability company (LLC), and corporation. It’s very important to choose a suitable business structure for you because it can impact taxes, personal liability, funding liability, and much more. You can consult an attorney or accountant if you are confused about making any decision.

Choose a business structure

6. Choose a name and register your business

Naming your business is one of the most challenging parts of becoming an entrepreneur. Your business name should be one that reflects your brand and captures your spirit. Have a brainstorming session where you can note down every name that comes to mind, then test your favorites with trusted mentors, friends, and colleagues to gauge their reactions and feedback. Take some time to decide your final name and go with it. After finalizing the name, it’s time to make it legal. Register your business with the concerned authorities to get benefits like liability protection, and legal and tax benefits.

Choose a name and register your business

7. Apply for licenses and permits

A legally compliant business will surely run smoothly. The licenses and permits you need for your business will vary by industry type, state, location, and other factors. The requirement and fees will depend on your business size and also the agency issuing the license or permit. Federal and state governments have different charge amounts for licenses and permits.

Apply for licenses and permits

8. Open a business bank account

You must open a business bank account for your small business. Also, it is very important to separate business finances from personal ones. Contact your bank about requirements prior to opening a business account. Having a business bank account is mandatory today because you can’t keep cash all the time and it’s very beneficial when it comes to the safety of your funds.

Open a business bank account

9. Get your business insured

One of the good business ideas is to get your business insured. Insurance protects your financial investment from unforeseen circumstances such as theft, customer lawsuit, or property damage. A general liability policy is sufficient for a small business but if your business is big and you have a good number of employees you should also opt for worker’s compensation insurance.

Get your business insured

10. Create an online presence

If you can afford to, try to have a website for your business. You can also promote your business online by using social media platforms. Your online presence will definitely help you gain some popularity and promotion.

Create an online presence

Conversion Rate Optimization in B2B LinkedIn Marketing

Leave a Comment / Digital Marketing / By Ecsion

In the past years, LinkedIn has changed a lot. Earlier LinkedIn was known as just a job portal website but now it has grown as a social media platform for professionals. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to excel in your career. You will also get to know conversion rate optimization. You can also use LinkedIn to organize offline events, join groups, write articles, and post photos and videos. LinkedIn has become so feature-rich that now it’s also a big platform for marketing especially Business to Business (B2B) marketing.

This article focuses on conversion rate optimization in B2B LinkedIn marketing. In fact, 80% of B2B social media leads come from LinkedIn. If you are a B2B business house looking to reach more leads, it’s time to start optimizing your ad campaigns to improve your LinkedIn conversion rate.

Why choose LinkedIn?

Do you know that the average conversion rate for LinkedIn ads is much higher than on other social media platforms? Let’s have a look at conversion rates of different social media platforms:

PLATFORM	CONVERSION RATE
LinkedIn	6.1 %
Facebook	4.7 %
Instagram	3.1%
Pinterest	2.9%
Twitter	0.9%

platform and conversion rate

As you can see, LinkedIn contains the potential for you to earn more conversions if you do the right advertising. By looking at the conversion rate for LinkedIn advertisements, you will get to know what you can expect and achieve.

LinkedIn conversion types

It’s not that only conversion on LinkedIn is all about sales. Many businesses will use different types of conversion for their LinkedIn ads. On LinkedIn, you can earn different types of conversions like:

Completing forms
Downloading content
Registering for events
Making sales

How to do Conversion Rate Optimization in B2B LinkedIn Marketing?

Let us discuss in detail LinkedIn marketing strategy. For a better conversion rate in LinkedIn marketing, you need to have an effective strategy in order to successfully generate tons of warm leads and convert them into new business. Below are some points to consider:

Target the right people

Target the right people

To get more people engaged with your ad, you have to target the right people. It’s not very difficult to understand that people will click your ad only if they feel it is relevant to their profession or interest. Targeting the right audience is the best practice in B2B LinkedIn marketing strategy. Many businesses make the mistake of targeting the wrong people with their advertisements. As a result, LinkedIn shows their ads less.

Hence it leads to fewer conversions and higher costs per lead. To avoid this you should target people based on demographic information, career and professional interests, and more. Setting up the right audience will help you reach more people interested in your products, which will deliver a better conversion rate for your LinkedIn ads.

Create professional and creative ads

Create professional and creative ads

Creating professional and creative ads is a must in your LinkedIn marketing strategy once you have established your target audience. Advertisements and sponsored content appear in the LinkedIn newsfeed just like other posts. If you want to get people to stop scrolling and check out your ad, you need creative and compelling ad copy. The LinkedIn audience expects to see content, like industry news and posts about professional topics in their feed. The context of your LinkedIn ad plays a fundamental role in determining whether your audience engages with your ad. You can make your ad more attractive by using video or eye-catching graphics in it.

Test your ad copy

Test your ad copy

It’s always a good practice to test your ad copy first. If you are not testing your ad copy you might not get the best results for your business. Test your ads to get the most out of your LinkedIn advertising campaign. Create multiple versions of your ad and deliver them to different people. Monitor how your audience engages with the different ad types to see which one gathers the most engagement. That will help you to find out which version of your ad is best and will be your final lead generation ad.

Create landing pages that are informative

Create landing pages

Creating informative and relevant landing pages helps in improving LinkedIn conversion rates. A creative ad with a weak landing page won’t get people to convert. You need to keep the momentum going by creating an excellent landing page to go with your ad. Keep your landing page simple, clean, and easy to follow. Include all the essential details on your landing page to ensure your audience feels informed.

Ad content should be posted organically

post Ad content organically

If you are new to advertising on LinkedIn then you can try testing your ad copy as an organic post first. It will help you to see whether your ad copy connects with your targeted audiences or not. This LinkedIn marketing strategy can help you to determine if you should run a paid campaign with the same information or not. If you see higher responses to a post, you can promote that content and turn it into an ad. This strategy will be helpful for you in two ways. First, you can manage your ad budget efficiently, and second, you will have a real insight into the type of content that will get leads and engagement.

How To Improve The SEO Of Your Website On Google Search?

Leave a Comment / SEO / By Ecsion

We all know that search engines like Google, Bing, or Yahoo are serving millions of users per day who are looking for answers to their questions or for solutions to their problems. Google alone has more than 3.5 billion searches per day. If you want your website to rank higher in Google searches you will need to play by Google’s rules and need to learn how to improve the SEO of your website. Top Google rankings are a pinnacle of online business prosperity.

As per the latest survey, the first result on Google gets 31.7 percent of all clicks while results on the second page receive just 0.78 percent of clicks. One of the best ways to ensure that you are making maximum use of your content is by improving your search engine optimization (SEO) efforts. This article will focus on how to improve the SEO of your website on Google searches.

What is SEO and Why is it important?

SEO can be understood as a set of rules for optimizing your website so that it can achieve higher rankings in search engine organic results. Website SEO is the process to follow to increase the visibility of your website in search engines and get more traffic.

SEO is important for online business because it can keep you at a higher place on Google search, it improves the usability of a website, it helps in increasing your website’s trust among users, and it also helps to put you ahead of your competitors. If you have a website, blog, or online store, SEO can help you get free targeted traffic from search engines.

What is SEO and Why is it important?

Tips to improve the SEO of your website

Follow these suggestions to improve your SEO or improve your Google search ranking for your website:

1. Understand the Google ranking algorithm

To improve Google search ranking it is very important to know the Google algorithm. Google is a platform that constantly changes its algorithm and most of these changes aren’t publicly announced. Google usually shares major update announcements but the exact inner workings of the algorithm are still unknown.

The best knowledge we have of Google’s algorithm comes in the form of major updates like the content should be relevant and not copied, mobile compatible websites will get priority, websites should not use unnatural links to boost their rankings, etc.

Understand the Google ranking algorithm

2. Know your current search ranking

To improve your Google ranking, you should first need to know where you stand. There are many tools like Semrush which help to assess your rank. You can compare your SEO keyword ranking with your competitors here and find out where you have to improve your website’s Google ranking.

3. Improve your page loading speed

Page loading time plays an important role in website SEO tactics. If your website load speed is low your ranking will get harmed as Google will recognize it very quickly. A slow website will also impact the way your website visitors engage with your pages. The latest research shows that 40% of visitors will abandon websites if the page takes longer than 3 seconds to load. So, it is extremely important to optimize both your page speed and server response time.

page loading speed

4. Create your content around a Primary keyword and relevant Secondary keywords

Understanding what keywords are best for your target audience and content type can help you build a strong content strategy to boost SEO. Your content should be written in such a way that it flows naturally. Primary and secondary keywords should naturally come up in your content so that you don’t have to stuff your content forcefully.

Create your content around a Primary keyword and relevant Secondary keywords

5. Improve site navigation

Search engines reward sites that provide a positive user experience. If site visitors cannot find what they are looking for, they will most likely leave your site. This will impact your bounce rate, time that visitors spend on your website, number of pages they view, and ultimately it impacts your search engine rankings.

To avoid this, keep your website easy to navigate. Developing a clear navigational structure will help visitors find what they are looking for in your site. The rule of thumb for navigation is to never make a page more than 3 clicks away.

Improve site navigation

6. Optimize your website for mobile devices

One of the important SEO tips is to optimize your website for mobile devices. That’s because over 60% of Google searches are coming from mobile devices. Google recognizes this aspect and ranks websites accordingly. If your site isn’t optimized for mobile devices, it’ll hinder the user experience, adversely affecting your Google ranking.

Optimize your website for mobile devices

7. Expand your Backlink portfolio

A big part of SEO strategy deals with backlinks and whether you are generating backlinks from high-authority sites. Backlinks increase the credibility of your website. All of your data claims should be linked to trustworthy and authoritative sources. A diverse backlink portfolio tells Google that your site is an authoritative source and that you are generating links in a natural way.

8. Use effective header tags

Using effective header tags helps search engines understand your content better. Headers let search engines know what your content is about, and if you insert proper keywords into headers, the search engines will have an even better understanding of your content.

If your site is just a wall of text, it’s going to discourage people from spending a long time on it. Headers make everything look more appealing, which is always beneficial. By using effective header tags in your content people will love to read your content and spend more time on it, and subsequently, your SEO ranking will rise.

Use effective header tags

9. Optimize images

Optimizing images on your website is a good SEO strategy. Huge images can slow down your page loading time and will ultimately hurt your ranking. Resize or compress your images to optimize them. Image optimization helps your content rank higher on Google image search while also improving your site’s visibility.

Optimize images

10. Use clean URLs and Meta descriptions

Your URLs should be clean, focused, and optimized to get most of the search engine ranking results. Your URL should also include the keyword or keywords you are targeting. Meta descriptions must also be optimized to improve the SEO of your website. Keep them concise, clear, and unique.

Use clean URLs and Meta descriptions

How To Build Your Social Media Presence For Engaging New Customers

Leave a Comment / social media marketing / By Ecsion

Social media presence can be understood as a full accounting of an individual’s or company’s activity across all social media platforms. Social media presence includes posts, replies, or other interactions on all platforms by any person or company. Most companies have dedicated staff for social media tasks. In this article, we will discuss the importance of social media presence and how to build your social media presence for engaging new customers.

Why is a social media presence important?

As we all know that people nowadays are spending so much of their time on social media platforms, so advertising on these platforms will be very beneficial. A successful social media presence is very important for businesses because it allows communication with consumers directly. The popularity of social media is an efficient way to connect and get your message about your products or services to customers quickly and directly. Other benefits to build a social media presence for your company are as follows:

It establishes your company’s brand

Every company needs a strong brand identity and social media can help with it. A company’s social media presence will help it to be in minds of customers.
It grows your customer base

Social media presence expands the reach of your company to potential customers who did not know about you previously. Hence your customer base increases tremendously.
Helps in new product marketing

Social media is a great platform to introduce and market new products. Your social media presence is an opportunity to increase anticipation for your product among consumers who have already shown interest in it.
Builds customer loyalty

By interacting with customers on social media, you can work to increase their loyalty and create a positive impression of your company.

How to build your social media presence?

To get maximum benefits from social media platforms, you have to grow your reach among customers. Given below are some steps to follow to increase your social media presence:

1. Make sure you use the right platform for you

Depending upon your type of business choose the right social media platform for you. Trying to get famous on every platform is not necessary. Choose the right social media which will help to promote your business . This is a very important aspect of social media management. If you are stuck as to where to start, then put your focus on Facebook and Instagram as both platforms are the most used in the world.

2. Set your social media goals

You should set goals that are specific, measurable, relevant, and time-bounded. Set a goal of your choice. They may be long-term goals as well as short-term goals. For example, you can set a long-term goal of growing your Instagram followers count by 50% in three months or you can set a short-term goal of increasing your follower count by 10% every month.

3. Be Human

Gone are those days when brands promoted their products and services in a very boring and inhuman manner. In the modern age of transparency, people want to get to know your company on a more personal level. Many brands today crack jokes and talk to their followers in a very frank manner. The idea is to connect with your customers in a very human manner.

4. Focus on your content

Producing quality content is one of the important keys to growing your social media profile. If your content is good the conversion rates get higher, which means each new viewer is more likely to become a follower and a user of your products.

5. Create an editorial schedule

Creating an editorial schedule is a good practice in social media management. Maintaining a schedule helps to post your advertisement or any social media post in a proper and timely manner.

6. Keep it fresh

Don’t be that person who posts the same link over and over again. Audiences like to see fresh and exciting content that cuts through the competition. Try to create content that is bespoke to you and your business. The content should be fresh, and exciting and it should stop a reader from scrolling down and let them engage with you.

7. Respond to your followers

Respond to users who reply to your posts. It will increase your interactions as well as it will help in building loyalty. This is a part of social media management in which followers develop an attachment to your company’s products and services and promote your business for free.

8. Keep an eye on algorithms and updates

Most social media platforms are using some level of algorithm. If you can follow these algorithms and updates your social media presence will enhance drastically. For example, some platforms like Facebook give priority to visually engaging content over less visual content. You just have to follow the algorithm in such a way that your posts are most liked by customers and followers.

9. Always be with the trend

Always be up to date and be with the current trend. Brands always have something new to post or advertise if they keep an eye on current affairs, trending hashtags, or any latest meme.

10. Use tools to monitor your activity

There are many tools available online which can help you in identifying your top-performing content, performance trends, and many more. These tools will help you in determining whether you are heading in the right direction or not. The data analyzed through this type of tool can help you treat social media less like a guessing game and more like a science.

How To Promote Your Small Business In 14 Steps

Leave a Comment / Digital Marketing / By Ecsion

Every business owner wants to put their products or services in front of their potential customers. And to get customers every business owner needs to promote his/her business. In this article, we will get to know how to promote your small business in 14 steps. For business owners, the ways that you can promote your business and attract customers have changed dramatically in the past decade. Earlier, this was a matter of deciding between a flyer, a brochure, a postcard, or an ad in the local newspaper. But in today’s digital era, the possibilities are endless.

14 Tips To Promote Your Small Business

Actually, more than half of all spending on advertising has now moved to online mediums. We are going to look at 14 incredibly simple yet highly effective ways to promote your small business in 2022. You can implement all of these without needing special expertise or significant investment.

1. Create a Website

Every business needs a website, no matter how old-fashioned your business or clients may be. A user-friendly and informative website can help you establish your business and ensure consumers can learn more about your product and services. You should optimize your website for both computers and mobile phones to make it easy for customers to find the information they need regardless of the device they use. Depending on the type of your business, you should have the following information available on your website:

- - Store operating hours
  - Location
  - Range of products and services
  - Contact number and email id
  - Customer contact form
  - Mission and values
  - History and background
  - Employee’s information

Create a Website

2. Create a Business Blog

Writing blogs will expand your website and enable you to connect directly with your customers. Blogs can also help to increase your search engine rankings. You can regularly write about business topics that relate to your product and services and encourage customers to leave comments or contact you for more details.

Create a Business Blog

3. Develop Social Media Presence

Nowadays almost everyone is active on at least one social media platform. Promoting your brand on social media is very effective if you continually create posts, which helps you regularly connect with consumers and gather more followers. Try to post something which includes information about discounts and offers, updates about new products, and fun and quiz content. This is known as social media marketing in which you can promote your business at a very low cost or budget.

4. Connect with Your Community

Connecting with your community can help a lot because many communities help small businesses to grow up. These communities offer a low-cost way to spread information about your business like they can offer a strong customer base, spread your brand by word of mouth, and much more.

Connect with Your Community

5. Build relations with your vendors

Developing relationships with your vendors can provide several benefits. Your vendors can help you get some business partnerships because these local vendors have strong connections with other local businesses. If you have very good relations with your vendors they can help in your hard times also.

Build relations with your vendors

6. Get your business listed

To increase your ranking on search engines, get your business listed on major listing services. Listing on major listing services will help consumers find your business when they search for a specific term.

Get your business listed

7. Email Marketing

Depending on your market, sending emails to consumers is still a good option. Email campaigns can help to keep your products and services top of mind for your consumers.

Email Marketing

8. Press Releases

Whenever your business does something newsworthy, it is a very good practice to send it out for a press release to your local and regional news outlets. The press release is a powerful media tool to use to help generate publicity. You can also use websites for press releases such as PRLog and 24/7 Press Releases.

Press Releases

9. Influencer Marketing

Influencers are people who have a large follower base on social media like Instagram and also on YouTube. You can collaborate with these influencers to promote your business digitally. Influencer marketing can help to both grow your brand reach and offer sales incentives.

Influencer Marketing

10. Advertise on YouTube

Advertising on YouTube is a paid strategy that you can follow to promote your business. YouTube advertising can be an investment that pays off if it’s done in a proper way. You can advertise on YouTube by creating video ads that play before videos in relevant categories.

Advertise on YouTube

11. Form Partnerships

Partnering with a non-competitive business that serves the same clients can be a great way to promote your small business in your local area or network. Once you have established a relationship you can help each other to grow your respective businesses.

Form Partnerships

12. Sponsor Local Events

Even in today’s era of digital promotions, hosting or sponsoring events in your community is a great way to promote your business. Sponsoring or hosting local events will strengthen your connection with local customers.

Sponsor Local Events

13. Advertise Locally and Offline

You can also advertise on traditional platforms such as newspapers, magazines, radio, and television to promote your business if your budget is good enough.

Advertise Locally and Offline

14. Exhibit at Trade Shows

Trade fairs attract a mass group of buyers and sellers from every particular industry. If you can afford to get a slot in trade shows, go for it. It will showcase you in front of many industry leaders and will also help you get your business promoted to a large number of quality customers.

Exhibit at Trade Shows

Ecsion

What is Digital Marketing?

Why Digital Marketing?

What is Digital Marketing Strategy for Small Businesses?

1. Search engine optimization (SEO)

2. Search engine marketing (SEM)

3. Social media marketing (SMM)

4. Pay-per-click (PPC) advertising

5. Content marketing

6. Email marketing

7. Affiliate marketing

8. SMS marketing

Transactional messaging

Promotional messaging

How Much Digital Marketing Will Cost A Small Business?

Top Benefits of Digital Marketing Strategy for a Small Business

1. Global reach

2. Local reach

3. Effective targeting

4. Lower cost

5. Multiple digital marketing strategies

6. Multiple content type

7. Increases engagement

8. Analytics

How to Create a Digital Marketing Strategy for Small Businesses?

1. Determine your goals

2. Evaluate your existing digital marketing presence

3. Build your customer persona

4. Locate your customers at all funnel stages

5. Implement specific guidelines to reach your goals

6. Incorporate automation and personalization

7. Track your results

Conclusion

What is LinkedIn Marketing?

1. LinkedIn Boosting

2. LinkedIn Ads

3. LinkedIn Ads Manager

Sponsored content

Sponsored messaging

Text ads

Dynamic ads

Showcase Pages

Why LinkedIn Marketing is important for small businesses?

1. It provides a Powerful job board

2. It helps you to build your brand value

3. It helps you to rank higher on Google

4. It helps to maintain your contacts

5. Keep audiences updated about your business

How to Market on LinkedIn for Small Businesses?

1. Optimize your LinkedIn Business profile

2. Create an effective LinkedIn page

3. Cross-Promote your LinkedIn Business Profile

4. Identify your Audience and Objectives

5. Optimize Page Search

6. Publish Engaging Content Consistently

7. Grow your follower base

8. Ask your employees to connect with your company’s page

9. Take advantage of LinkedIn groups

10. Get advanced in LinkedIn analytics

Conclusion

What is Facebook marketing for small businesses?

Why use Facebook marketing for small businesses?

Common Facebook Marketing Ideas for Small Businesses

Free Facebook Marketing Ideas for Small Businesses

Paid Facebook Marketing Ideas for Small Businesses

What is a Keyword Research for SEO?

What is the Importance of Keyword Research for SEO?

Benefits of Keyword Research for SEO

Gives You Direction

Makes you find new topics

Gets you the best listing in search engine

Helps you to target the right audience

Gives you life skills

How to do Keyword Research for SEO?

Google

YouTube

Quora

Google Keyword Planner

Competitor Research

Conclusion