If you are running a small business, you might not have the budget or time to invest in high-cost marketing strategies to achieve your business objectives. You need to focus on low-cost marketing solutions to introduce your small business to people even without advanced marketing expertise.

Twitter is the 5th most popular marketing tool in social media marketing. According to Twitter’s solid Q4 reports, its daily user base grew 13% to reach 217 million. With these numbers, Twitter becomes one of the best channels on social media to build trustworthy relationships with followers. Easy Twitter marketing ideas open a gateway to encourage two-way communication between the marketers and the existing as well as future customers.

Why Twitter?

Twitter …

…is free.

…allows small business owners to promote their business in seconds.

…expands your reach to the audience.

…allows you to provide instant customer support and services.

…allows you to communicate with your followers.

…share the latest updates about your company.

Twitter is an educational platform where people can build or destroy a company’s reputation. It allows people to tweet about you, your firm, and your business. So, it is important to log in to Twitter regularly to check for any negative tweets to avoid the fall of your business. It is important to maintain a positive reputation.

Let’s dig this goldmine to discover new opportunities, customer insights, and a loyal fan following for your small business.

What Is Twitter Marketing Strategy?

Twitter marketing is a plan to create, publish and distribute your content to your followers through a social media channel. The main objectives of this type of marketing strategy are to drive more traffic, generate more leads, boost conversions, enhance brand recognition and expand sales to grow your small business.

A winning Twitter marketing tip is to craft your content beautifully. An attractive content might just hit the bull’s eye and go viral!

Why Use Twitter Marketing Strategy?

Twitter is an engagement goldmine. It is just like a business owner sitting in the mine not knowing where the gold is. You need to dig deep to find something golden. Twitter allows you to dig deep to find your audiences, polish your business strategies and shine like a superstar business.

According to statistics, Twitter has around 336 million monthly active users. Such phenomenal numbers had led many small-scale businesses to incorporate Twitter marketing into their plan. The chief financial officer of Twitter says the main goal of Twitter marketing is to double the revenues.

Twitter marketing can help a small business to fulfill social media marketing requirements in four ways:

1. Strengthens the Brand – A good brand value, no matter big or small is vital for a company to shine through. It is very important to have a recognizable voice and crystal-clear company values. If you share good information and the latest company updates through your tweets consistently, people will start to recognize you, your brand name, your company name, and your industry, thus creating a reputable business in the market.

2. Establish Stronger Relationships – Developing and maintaining good relationships with your customers is imperative. This strategy will allow you to get more coverage on social media and expand professional relationships with your followers. The best part about using Twitter from the user’s point of view is how fast the big brands like Reebok, Nike, or Business models like IRCTC responds to your queries or even complaints and provide services. This is proof that even big companies consider Twitter a boon in social media.

3. Improves Organic Search Engine Rankings – Twitter helps you to grow your followers or customers organically. It acts as a search engine medium that allows users to do sufficient research about different businesses, their products, and services. Tweets that link to your blog posts can generate inbound hits, which helps you to rank your site higher by Google.

4. Monitors your profile –Twitter is also a great source of news media. It helps you to monitor unfavorable customer reviews, testimonials, and even complaints on social media. There is no other way to find out whether the consumer is happy about your services or not. It allows small business owners to check in, learn about the issues faced by customers and fix them on an urgent basis.

Now that you have sorted, keep reading to discover the secrets used by expertise to grow a small-scale business on Twitter.

What Are The Twitter Marketing Ideas Used For Small Businesses?

Exposing your local business to a powerful social networking site such as Twitter, can boost growth and build a business. With the best Twitter marketing strategies, you can bring users to your website and convert them into potential leads.

Following are the best Twitter marketing practices to grow small businesses

• Identify your objectives
• Customize your profile
• Include relevant hashtags
• Run polls and surveys 
• Use the right call-to-action button (CTA button)
• Create Twitter list
• Create Twitter moments
• Curate Content
• Schedule your posts
• Evaluate your performance

1. Identify your objectives:

One way to find out if your Twitter marketing strategy is working fine or not is to set ambitious goals. Identify your goals.

For example, do you want to drive users? Or maybe you have a strong user base and want to boost sales.

Whatever is it, note down your goals and identify meaningful metrics by using Twitter analytics to track what is working for your business. These metrics include

• Engagements – likes, views, comments, and retweets
• @Mentions – How many followers mentioned you or your company name in their tweets
• Impressions – How many people watched your video or saw your tweet

2. Customize your profile: 

Optimize your Twitter profile to provide better visibility.

Create an interesting Twitter handle by following these tips.

Keep it simple – Choose a perfect username for your Twitter handle so that it can be found easily by your audiences. It is the first impression on social media. Companies can simply use their name as a Username. For example, our username is “ecsioninc”

Mention the issues you solve in the bio section – Use the format:

“We help (your demographics) get (the issues that you solve) by (a method used for solving the issue).”  For example, “We help businesses to get more leads by paid ads”

A compelling author bio can attract prospective customers and compel them to contact you for your services.

3. Include Hashtags:

Find out relevant hashtags and use them in your tweets to get better visibility on social media platforms. When people search for business-specific topics or conversations they use hashtags in the search engine to reach relevant topics.

Hashtags can help you increase engagement. Even non-followers may land on your page by using hashtags. 

4. Run polls and surveys:

Features like surveys and polls help brands to converse with their followers. You can encourage users to join the conversations and learn about their priorities and concerns. For example, ask them playful industry-specific poll questions, find out their preferences and finally improve your marketing content. You can also run surveys on your Twitter handle and learn from your followers to help refine your business.

5. Use the right call-to-action button:

The use of relevant Call-to-action buttons in your tweets can help you get more visits to your website. Compel your audience to share your content, visit your website, and use a coupon from your landing page. The basic purpose of CTAs is to reach your marketing objectives. For example, if your social media audit shows low sign-ups, use CTAs to compel the audience to subscribe.

6. Create a Twitter list:

What is a Twitter list? For those who don’t know, this is one of the most important features on Twitter. It helps you to create a list of curated groups of accounts.  For example, your home page shows you all kinds of stuff from different people you follow, but that is like out of control. Creating Twitter lists can help you add relevant people to that list.

7. Create a Twitter moment:

The Twitter moment is an extended format where people find a dynamic way to tell their stories. It is a powerful feature that marketers can take advantage of in their business. It is a group of collected tweets that are collected under a Twitter moment name. The good part of this feature is that anyone on Twitter can see your moments even if they don’t follow you or you don’t follow them.

8. Curate Content:

Don’t just rely on your own content. Share content from different sources that are performing well and retweet helpful articles on your Twitter account. It helps you diversify your posts and better connect with your audience.

   NOTE: Publish only the third-party content that matters to your audience

9. Schedule your posts:

Schedule your tweets when your followers are most active. The scheduling feature can help you save time and reach your audiences at peak hours even when you are not around.

For example, you are a company headquartered in India but have customers from around the world. You might want to schedule specific tweets/posts for the audiences of America. Scheduling tweets allows you to post during peak hours.

10. Evaluate your performance:

Use different platforms to get an insight into your best and worst-performing tweets. This allows you to evaluate what your audiences are looking for. It helps you to refine your content and discover which strategy is performing well in your Twitter marketing campaigns.

Conclusion

Don’t waste your marketing budget. Implement the best Twitter marketing practices to achieve long-term business goals. Keep it real, and resonating for your followers to show the best of your brand.

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LinkedIn has emerged as the world’s largest professional networking site. This American business is not just a social media platform that connects job seekers with employers but has transformed into a powerful marketing tool for small businesses.

LinkedIn marketing strategies enable small businesses to build the brand value of their company by creating new connections that matter the most to their business. It provides real-time business and professional relationships on social media.

But this is not all, LinkedIn can help you take your small-size or mid-sized business to the next level.

Keep reading, this article will cover:

• • What is LinkedIn Marketing?
  • Why LinkedIn Marketing is important for small businesses?
  • How to use LinkedIn to Market your Small Businesses?

These are LinkedIn’s Frequently asked questions FAQs.

Let’s Dive-in…

What is LinkedIn Marketing?

Marketing on LinkedIn helps small business owner to engage with a group of professionals to drive actions that matters most for their business. It attracts followers, generates b2b leads, drives website traffic, and builds brand awareness by posting informative content on a free LinkedIn page. 

“The process of utilizing LinkedIn to promote a business to get greater attention of the followers to their LinkedIn business profile is termed as LinkedIn marketing”

LinkedIn also provides additional functionalities such as –

1. LinkedIn Boosting

 Boosting helps you to boost your high-impact content to a wide range of audiences.

Now, you might want to know – How to boost a post on LinkedIn? 

Well, It’s “Just a small number of clicks and a credit card away”. Boosting on LinkedIn turns your content into paid campaigns to get more traffic and see faster results.

To boost your Rockstar post,   

1. Simply click on the boost button
2. Next, select your campaign goals (engagement, views, awareness)
3. Select target audience
4. Set your budget and schedule
5. Add payment method 

It’s done! You can track the performance of your boosted post.

2. LinkedIn Ads

Advertising on LinkedIn can be highly effective for B2B campaigns or for reaching the target audience on social networks. You need to use some part of your marketing budget for advertising on LinkedIn. LinkedIn ads are paid ads shared on LinkedIn. It may be quite expensive, but these ads help you reach the target audience and leaders of the industry, higher conversions, promote your services and products, track website visits, increase traffic, and connect your social media accounts. 

3. LinkedIn Ads Manager

Allows you to create, launch and track the performance of an ad campaign.

The LinkedIn ads are categorized into 4 types

• • Sponsored content

    Ads that promote content are called Sponsored content.

  • Sponsored messaging

    Ads that allows sending personalized messages directly to the inboxes of LinkedIn member is called Sponsored Messaging

  • Text ads

    These ads create texts that compel your target audience to visit your website and make conversions.

  • Dynamic ads

    These types of ads pull information from LinkedIn profiles to use in ads. Dynamic ads incorporate personalization to connect with your target audience.

  • Showcase Pages

    A LinkedIn showcase page works similarly to your community page. Showcase pages are created to highlight a particular area of your business. LinkedIn users can follow your showcase pages as per their interests on the topic. For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

For example, Google shows three showcase pages inside their main community page Google Adwords, a career in Google, and think with Google.

People only interested in “careers in Google” will receive updates related to the same topic.

Showcase pages help to segment the audience by-product which helps to increase brand awareness.

Why LinkedIn Marketing is important for small businesses?

You might have heard that LinkedIn is important for small businesses, but is it? If so, why LinkedIn?  

LinkedIn is a platform with 800 million users today. Two new professionals join LinkedIn every second. The report says, companies include the use of any proprietary public-facing tools on LinkedIn for marketing purposes which includes organic and paid functions.

Here are 7 reasons to utilize LinkedIn marketing strategies for small businesses:

1. It provides a Powerful job board 

A Jobseeker can research a company, business, or industry through LinkedIn before applying for jobs or accepting a job offer. LinkedIn allows people to search for jobs by keywords like company name, career interest, or location. 

A human resource manager of a company who has a connection with a co-worker can easily find out when he is open for a job switch through LinkedIn.

2. It helps you to build your brand value

You need to build your company brand online. You must stand out in your business industry. Think of all the possible ways to make yourself marketable.

LinkedIn helps you to upload a profile and update a powerful summary that includes important company information. Brand awareness is a key factor in building a reputation, attracting leads to your page, and growing your small-sized business.

3. It helps you to rank higher on Google 

Ranking a small business on Google’s first page is a tricky job, but a LinkedIn profile can help you rank on Google. That is why it is important to have a LinkedIn profile to stand out in the crowd. Your Linked Business Profile is social proof that must be tailored smartly.

4. It helps to maintain your contacts 

Physically you might have met many interesting people and business leaders in life. But, can you remember all of them? Do you have their contact details?

Let’s say for instance, can you remember that intelligent young business owner you met at a business conference, who was interested in your business? The answer is NO. There is a possibility that you might have stuffed his business card somewhere in your desk drawer and his email-id somewhere in your old address book.

In cases like these, LinkedIn comes to your rescue. You can simply add these people to your LinkedIn network. Reconnect with them in the future when the time is right. 

“A true business of every company is to make and keep the customers”

5. Keep audiences updated about your business 

Every company needs to post updates, and information, and share company news and insight on LinkedIn. Audiences find these updates from their connections, and groups on their LinkedIn timeline every time they log in. 

To gain trust and build brand value small businesses need to connect with their new and old customers to update them with the latest news about their businesses.

LinkedIn allows you to connect with different people, but you can’t just follow anyone you want. You must know someone professionally before they accept and connect you. 

That is why … LinkedIn!

How to Market on LinkedIn for Small Businesses?

You can connect your brand with over 800 million professionals across the globe. 

Below are 10 of the finest ways to help you generate leads, and establish your brand and strategic partnerships on LinkedIn.

• • Optimize your LinkedIn Business profile
  • Create an effective LinkedIn page
  • Cross-Promote your LinkedIn Business Profile
  • Identify your Audience and Objectives
  • Optimize Page Search 
  • Publish Engaging Content Consistently
  • Grow your follower base
  • Ask your employees to connect with your company’s page
  • Take advantage of LinkedIn groups
  • Get advanced in LinkedIn analytics

1. Optimize your LinkedIn Business profile 

The first impression is the last. Your profile can decide your future. So, don’t miss this opportunity to impress the audience visiting your business profile. 

2. Create an effective LinkedIn page 

A LinkedIn page is just like a profile for a company. You can share important information about your business or company like who you are. What do you do? Who do you do it for? And why customers should choose you? But, don’t just go on telling them about what you do – tell them how you serve your customers.

Be sure to add your phone number, company size, website, type of business, and industry. Add your company logo and a username to your LinkedIn page which will help people recognize your brand.

3. Cross-Promote your LinkedIn Business Profile 

Once you set up your LinkedIn profile start cross-promotion on different social media networks. Use your LinkedIn icon on your website and email signature. Share LinkedIn your information in the profile section of different social media accounts like Twitter, Instagram, and Facebook.

4. Identify your Audience and Objectives 

Targeting is the key, whether you are generating new leads or raising awareness. Firstly, understand what you want to achieve. Once you are clear about your vision, it’s easier to define your goals. If your company sells a marketing tool for social media, your goal may be to reach people with job titles like “social media manager”.

5. Optimize Page Search 

A well-organized company page can help you get more visibility among audiences searching for your company.

Use keywords: Insert keywords and phrases in your article that a potential customer might use to search for your services.

Link your page: Link your company website to your LinkedIn page. It is a win-win formula to drag traffic to your website.

6. Publish Engaging Content Consistently 

Publishing the finest content regularly on your company page has a good return on the investment of your time and efforts. Watch out for your competitor’s page and find out what kind of content they publish. Find out what type of posts get the most engagement. Is it video content or just an article? Studying a lot about your audience can help you drive engagement on your website. Tag your brand partners to increase visibility and gain more leads. 

7. Grow your follower base 

Your updates directly appear in your follower’s feeds on LinkedIn. If your content is relevant and informative there is a high chance to drive more followers.  Use a “Follow” button on your company page.

You can promote your page in newsletters, emails, and blog posts.

8. Ask your employees to connect with your company’s page 

Employees have a larger network than the company. Leverage this resource and expand your reach by asking your workers to connect to your company’s page. When your employees comment on your content that post is shown to all their connections. This is one of the best ways to reach far wider than usual.

9. Take advantage of LinkedIn groups

LinkedIn has millions of groups on the platform. You can engage in relevant conversations with other members and bring them to your page. Aim to build authentic connections.

10. Get advanced in LinkedIn analytics 

Discover which content is evergreen, which means which is the most compelling content for your audience. There are different options like LinkedIn page analytics and LinkedIn campaign manager that can help you find out the performance metrics of a campaign.

#TIP: Cater to your follower’s craving for visual content by experimenting with various rich media contents like images, videos, etc.

Conclusion

There you have it! Now you can grow your small business tremendously using the above-mentioned tips. I hope you enjoyed reading this article. 

For any queries or help, you can reach out to us. 

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Facebook Marketing is booming in a big way.

It is very rare for a Facebook user to go by without scrolling through Facebook feeds every day. According to Digital Marketing Research, 66% of Facebook users log in on their smartphones or desktop daily. With over 1.785 billion active Facebook users, marketers need to get smarter to take advantage of Facebook Marketing Ideas to grow their audience and small or mid-sized business.

Facebook marketing can be tricky for a small-sized business, but nothing is impossible!

Smart and easy Facebook marketing may alone take your business to the next level.

So, before we dive deep into the ocean of success strategies let’s understand two main WH questions related to Facebook Marketing – What and Why

What is Facebook marketing for small businesses?

Facebook is a social media platform that allows small businesses to market their services and products to their users on Facebook. Facebook marketing can be done through organic strategies (Free strategies) and targeted strategies (paid strategies).

Firstly, Facebook’s marketing plan follows organic strategies to develop the user base and brand value of the company without any investment. Once a considerable amount of user base is reached, the second step is to utilize paid Facebook marketing strategies such as targeted ads.

Why use Facebook marketing for small businesses?

Facebook Marketing is an effective tool to improve your customers and businesses exponentially. Facebook marketing provides an opening for companies to interact with users/customers. People can learn more about the products, services, and organizations on social media platforms. Facebook is the biggest social networking platform which provides the opportunity for businesses to build and maintain relations with the users.

So, it is important to “Make connections that matter”

To help you out in the crowded social media market, I’ve put together a comprehensive list of Facebook marketing ideas as given below.

• • Common Facebook Marketing Ideas for Small Businesses.
  • Free Facebook Marketing Ideas for Small Businesses.
  • Paid Facebook Marketing Ideas for Small Businesses.

Common Facebook Marketing Ideas for Small Businesses

1. Create and optimize your company page – If you are looking forward to building up a social media presence on Facebook then there’s some groundwork to do. You need to create and optimize your Facebook page to translate your Facebook likes into actual clicks and conversions.

2. Work on Page Details – Particularly in the world of business appearance can speak volumes, that is why it is important to pay attention to the UI (User Interface) of your company page.

3. Add a profile picture with your brand logo – An updated, professional and consistent profile picture that represents your brand name looks more organized. It develops the right impression on your audience.

4. Enable custom URL or “Username” – Username helps people to find and remember your page. When you create a username for your company, it appears in a customized web address for your Facebook page. It helps your page to rank higher and also helps people to find your page easily with that username.

5. Always add a “Description” – Never leave the company about us section blank. Use all the 250 characters to write about your company. Original content helps to build page rank.

6. Add your website – A website is self-explanatory. It helps you to build your company’s reputation.

7. Create a Community business page and Facebook group – The main idea behind creating a Facebook community page and group is to provide like-minded people with a platform for live conversations, discussions, and sharing information based on their interests.

For example, Users interested in Tour and Travel’s topic would be very much interested to join a Tours and Travels Facebook community or a group rather than a community or a group discussing Facebook Marketing Strategies.

Anybody can join, post, invite new members, hold discussions, and share information on the group.

• Running a contest or a giveaway with a tempting offer helps you increase engagement rates and grow audiences in your group.
• Target specific audiences on Facebook – Selecting audiences based on what and where you are selling your products can be an impressive strategy in Facebook marketing for small businesses. If your audience selection is broad it requires a large budget. ALERT! If you go too specific this strategy can backfire on you. Let’s say, for example, if you are promoting a childcare brand, you might first want to check the family status of Facebook audiences. Small businesses on a budget can use smart ideas to cut costs and still reach their target audiences and build the business.

Free Facebook Marketing Ideas for Small Businesses

Today, the Facebook marketing channel is a platform where you have to pay to play. Small Businesses on a low budget are still using Facebook to market.

Does it work? The answer is YES!

You can still leverage Facebook to promote your business for FREE! FREE! FREE!

Here are some free Facebook marketing ideas that support small business owners to “breathe a sigh of relief”.

1. Provide consistent and quality posts with user intent – According to studies, you should post the finest content to your Facebook page 2-3 times a week.

“Consistency and quality are the mantras for success in social media” Facebook page posting every 30 minutes is a thing of the past. It doesn’t work for Small or average businesses. If are you posting too often you may experience a drop-in engagement rate. Think logically and always post when your audience is online and most interactive. For example, if you are a local business in India, you should focus on the times when people in India are awake.

2. Provide solution-based primary text – Solution-based approach is a strategy for transforming business objectives and goals into a plan. How does a content strategy align with a small business objective?

The answer is simple, understand the search intent of users, if you fail to persuade your audience then you are missing out!

Your audience wants

To learn something new

To find solutions to their problems

To do better work

To reach their goals

Focus on these four pointers to reach your business objectives.

3. Use of the call to action button – The call to action (CTA) button plays important role in boosting your conversion rate. It is a clickable element on a website, email, blog post, or Facebook page that appeals to users and redirects visitors to an offer. You might have seen a lot of different call-to-action buttons about anywhere on a website. Here are some most commonly used CTA buttons:

• • • Call Now
    • Add to Cart
    • Download Now
    • Read More
    • Sign up

Take your time to develop your button. Quality CTA buttons help to increase the conversion rate and sales.

4. Post consistent blog posts on Facebook -“Consistency and content are the keys to growth in social media”.

Post content that your followers want to read. Understand how to often post, what to post, when to post & what type of content to post. Creating a posting schedule can help you improve your engagement rate.

5. Use of Hashtags in Facebook – Facebook’s search is not as good as Google’s search, but it still has the potential to find you there. A hashtag (#) helps your followers to find a post relevant to their interest and interact with other users who share the same interest by joining the discussion on Facebook groups or communities.

For example, let’s take #FacebookMarketingPlan. Using that hashtag in your Facebook posts can land new people on your page who are searching for the same hashtag in your Facebook search.

6. Market your services – On social media platforms like Facebook, you might want to post the finest content so that it is good enough to impress your audience and build your service-based Business.

Never miss a chance when you get to market your services. You can also add a service section on your Facebook page.

7. Offer discounts – Offering discounts is one of the easiest marketing tools to grow your business on social media. Offers and discounts are attractive to customers.

It not only helps you to bring new clients but also helps to bring back previous customers. Especially on social media, word-of-mouth traffic can increase your sales and business exponentially.

Paid Facebook Marketing Ideas for Small Businesses

Facebook’s paid ads are a useful marketing tool that allows businesses to Facebook’s paid campaigns. Facebook’s active user count in the year 2022 is over 6+ billion, with India having a number (of 251 million) Facebook users. So, using Facebook marketing packages you can reach half of the world’s population.

1. Set priorities and business goals – This is one of the fundamental parts of a Business plan. Check where is your business now … and where you want to take it. A clear vision can help you to prioritize time to focus on your plan promotion budget and achieve your business objective.

2. Create advertising strategies – Advertising is persuasion! Advertisements are used to increase awareness about your newly launched company and persuade target customers to buy your product or services and you’re your business.

3. Decide your Audience – Facebook automatically shows your ads to the audience who are most likely to find your ads relevant. You can further target your audiences with 3 audience selection tools.

• • Core audiences are based on criteria such as age, location, and interests.
  • Custom audiences are people who engaged with your business either online or offline.
  • Lookalike audiences are people with similar interests.

4. Set Facebook ads budget – Pay to promote only your best content. Spend a low budget on your Facebook ads and prevent the risk of your marketing budget vanishing into thin air without even achieving your conversions.

Don’t let your Superstar content fade away, boosted content will still resonate with a larger audience if it did well earlier.

Caution! “go-easy on your pocket”

5. Market Facebook event – During occasions or even as a regular part of your Facebook marketing strategy, you can host an event to connect with your customers to give them an unforgettable experience. Hosting an event means an investment of time, effort, and money.

Let’s understand how to get started, it is a 6 steps plan:

Step 1. Create an event on your Facebook business page

Step 2. Choose a video or image

Step 3. Name your event

Step 4.  Fill in all details (time, location, date, description)

Step 5. Choose the Frequency of the event

Step 6. Promote your event organically

Tips:

• • Add co-hosts to increase distribution and response rate
  • Boost that event on Facebook Business Group
  • Turn events into an ad that converts

6.  A/B testing – The A/B test is a process of comparing two different campaigns to check which one has the better This technique is used to find out which ads design (ad headline, body copy, CTA button ) performs well to attract your target audience to boost conversion rates on a landing page.

7. Track performance metrics – A Small business owner might want to keep an eye on the performance of the business which includes sales, customer satisfaction, warehouse efficiency, and so on.

Data which includes activities, employee behavior, and productivity is used to track processes within the business by the employer to track performance metrics. It provides valuable information to plan strategies, grow business and increase profits.

Performance metrics are divided into four groups:

• • Business Performance – It provides access to how your business is performing in the Sales, marketing department, and profitability.

• • Sales performance – It provides access to measure performance in the sales department. It measures total revenue and customer reach.

• • Project management– It measures the profitability of various projects and provides insight into how to make projects even more efficient.

• • Employee performance- It is obvious that if your employees are performing as per the standards set, then your business will grow; but if their performance is poor, then your business might suffer.

It is important to track your employee’s performance by the quality, efficiency, and productivity of their work.

A Business that performs well, is a business that grows well

Whew!

I know, I know: there’s still so much to learn when it comes to Facebook marketing. But the good news is you have a fair amount of knowledge to get started now.

So, look no further. Start here, start now.

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Social media presence can be understood as a full accounting of an individual’s or company’s activity across all social media platforms. Social media presence includes posts, replies, or other interactions on all platforms by any person or company. Most companies have dedicated staff for social media tasks. In this article, we will discuss the importance of social media presence and how to build your social media presence for engaging new customers.

Why is a social media presence important?

As we all know that people nowadays are spending so much of their time on social media platforms, so advertising on these platforms will be very beneficial. A successful social media presence is very important for businesses because it allows communication with consumers directly. The popularity of social media is an efficient way to connect and get your message about your products or services to customers quickly and directly. Other benefits to build a social media presence for your company are as follows:

• It establishes your company’s brand

  Every company needs a strong brand identity and social media can help with it. A company’s social media presence will help it to be in minds of customers.

• It grows your customer base

  Social media presence expands the reach of your company to potential customers who did not know about you previously. Hence your customer base increases tremendously.

• Helps in new product marketing

  Social media is a great platform to introduce and market new products. Your social media presence is an opportunity to increase anticipation for your product among consumers who have already shown interest in it.

• Builds customer loyalty

  By interacting with customers on social media, you can work to increase their loyalty and create a positive impression of your company.

How to build your social media presence?

To get maximum benefits from social media platforms, you have to grow your reach among customers. Given below are some steps to follow to increase your social media presence:

1. Make sure you use the right platform for you

Depending upon your type of business choose the right social media platform for you. Trying to get famous on every platform is not necessary. Choose the right social media which will help to promote your business. This is a very important aspect of social media management. If you are stuck as to where to start, then put your focus on Facebook and Instagram as both platforms are the most used in the world.

2. Set your social media goals

You should set goals that are specific, measurable, relevant, and time-bounded. Set a goal of your choice. They may be long-term goals as well as short-term goals. For example, you can set a long-term goal of growing your Instagram followers count by 50% in three months or you can set a short-term goal of increasing your follower count by 10% every month.

3. Be Human

Gone are those days when brands promoted their products and services in a very boring and inhuman manner. In the modern age of transparency, people want to get to know your company on a more personal level. Many brands today crack jokes and talk to their followers in a very frank manner. The idea is to connect with your customers in a very human manner.

4. Focus on your content

Producing quality content is one of the important keys to growing your social media profile. If your content is good the conversion rates get higher, which means each new viewer is more likely to become a follower and a user of your products.

5. Create an editorial schedule

Creating an editorial schedule is a good practice in social media management. Maintaining a schedule helps to post your advertisement or any social media post in a proper and timely manner.

6. Keep it fresh

Don’t be that person who posts the same link over and over again. Audiences like to see fresh and exciting content that cuts through the competition. Try to create content that is bespoke to you and your business. The content should be fresh, and exciting and it should stop a reader from scrolling down and let them engage with you.

7. Respond to your followers

Respond to users who reply to your posts. It will increase your interactions as well as it will help in building loyalty. This is a part of social media management in which followers develop an attachment to your company’s products and services and promote your business for free.

8. Keep an eye on algorithms and updates

Most social media platforms are using some level of algorithm. If you can follow these algorithms and updates your social media presence will enhance drastically. For example, some platforms like Facebook give priority to visually engaging content over less visual content. You just have to follow the algorithm in such a way that your posts are most liked by customers and followers.

9. Always be with the trend

Always be up to date and be with the current trend. Brands always have something new to post or advertise if they keep an eye on current affairs, trending hashtags, or any latest meme.

10. Use tools to monitor your activity

There are many tools available online which can help you in identifying your top-performing content, performance trends, and many more. These tools will help you in determining whether you are heading in the right direction or not. The data analyzed through this type of tool can help you treat social media less like a guessing game and more like a science.

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