Meta Tags for SEO: Ultimate Guide to Boost Rankings

Meta tags are snippets of code that provide search engines with valuable information about your web page. They tell the web browser how they should display it to the visitors and in the search results.

All web page has meta tags, but they are not visible on the web page. The contents of the meta tags are only visible in the HTML document.

In this guide, you will learn how to use, and not to use the meta tags for SEO.

Table of contents:

What are Meta Tags?
Why Meta Tags are Important in SEO?
Types of Meta Tags for SEO.
How do Google Understand Meta Tags?
How to Optimize Meta Tags?

What are Meta Tags?

Meta tags are invisible tags that provide important information to search engines and visitors. They help search engines to understand what your content is about.

Meta Tags

Meta tags are placed in the <head> of an HTML document, so they must be coded in your content management system. Meta-tags are a great way for website owners to provide information to all sorts of clients, and each system processes only the meta tags they understand and the rest of the tags are ignored.

Before we dive deep into the nitty-gritty of which meta tags to use, let’s talk about why they are so important for SEO.

Why Meta Tags are Important for SEO?

Meta tags offer more knowledge about your site’s content to search engines and website visitors. They are used to highlight the most important and unique elements of your content to make your site stand out in the crowd.

Search engines are user-centric and they prioritize a better user experience, and that includes ensuring your website satisfies every query asked by the user as fast as possible. Meta tags make sure that the information which the user wants to know about your website appears upfront in a concise and useful manner.

There are different types of meta tags having different roles, but not all are useful for SEO. Now that you know the importance of meta tags, let us see a full list of meta tags that are relevant for search engine optimization.

Types of Meta Tags for SEO

Here is the list of meta tags for SEO strategy:

Types of Meta Tags

- Meta title tags, to name your page on search engines.
- Meta description tags, to describe your web page on search engines.
- Meta robots tag, to index, or not index your page.
- Meta charset tag, to define the character encoding of the website.
- Meta refresh redirect tags, to send the user a new URL after some time, usually from a redirection.
- Meta viewport tag, to indicate how to render a page on mobile.
- Meta canonical tag, to prevent duplicate content penalty.
- Meta alt text, to provide a text alternative to images.
- Meta header tag, to provide headings.

1. Meta Title Tag

The title tag is the first thing a user notices in the search results. Titles that appear in the SERPs give readers a quick insight into the content of the results. It’s the title that offers a preview of what your content is about. It is the primary piece of information that’s relevant to a user’s search query, and it helps them to decide which results to click on.

meta title tag

Your title tag is not just for the users, but also for the search engines that discover your content. So, it is important to write high-quality title tags for your web pages.

But, how to write a title tag?

It’s simple, copy-paste the code given below into the <head> section of your web page:

<head>
<title>this is the title of your page</title>
</head>

Here are a few best practices to use Title tags on your web pages:

- Craft a unique and perfect SEO title tag for each page;
- Be brief, but descriptive and clear;
- Avoid vague and generic titles;
- Write something click-worthy and impressive;
- Use your target keywords to improve results;
- Keep it under 55 characters;

2. Meta Description

The meta description tag summarizes the page’s content. It is as important as the title tag. If the title tag is the title of your web page that appears on top of the search results, then the description tag is the snippet that is displayed underneath. They are like a pitch that interests and convinces the users that the page is exactly what they are looking for.

meta description

The meta description tag should provide a precise description of your page. Utilize this tag wisely and take more benefits of the opportunity to provide more details about your content. Make it appealing, descriptive, clear, and relevant.

You can code meta description tags manually in your site’s HTML.

An example is given below:

Here are a few best practices to use meta description tags on your web pages:

- Write a unique description for each page;
- Summarize your content accurately;
- Avoid unclear descriptions;
- Provide relevant content;
- Make it perfect and appealing;
- Include keywords where it makes sense;
- Keep it under 160 characters;
- Avoid the use of duplicate meta descriptions across multiple pages;

3. Meta robots tag

Robots meta tag tells search engines how to crawl web pages. Using the wrong robots meta tag can have a disastrous impact on your website’s presence in the search results. Your search optimization efforts rely on your understanding and utilizing this tag effectively. Meta robots tag informs search engines, which pages on your website can be indexed.

meta robots tag

It serves the same purpose as robots.txt; it is used to prevent the search engines from indexing individual pages while the robots.txt file prevents it from indexing the whole site, or small sections of the site.

A robots meta tag that tells the search engines not to index a page looks like:

A robots meta tag that tells the search engines index and follow a page looks like:

A robots meta tag is written in the <head> section of the snippet which looks like this:

<!DOCTYPE html>
<html><head>
<meta name=”robots” content=”noindex” />
(…)
</head>
<body>(…)</body>
</html>

If the robots meta tag is not added in the code, then by default the search engine crawlers will index and follow your page. Robots meta tags are used to make sure that the search engine spiders process each page the way you want them to.

Here are a few best practices to use robots tags on your web pages:

- Utilize robots meta-tag when you want to restrict the way search engine crawls a page;
- Avoid blocking pages with meta robots tags in robots.txt;
- Avoid rogue meta noindex, it prevents Google from indexing the page and you will get no organic traffic;

4. Meta charset tag

The charset tag sets the character encoding for the web page. It tells the web browser how the text on your web page should be displayed.

meta charset tag

The two most common character sets are:

- UTF-8 – character encoding for Unicode;
- ISO-8859–1 — Character encoding for the Latin alphabet.

To add the meta charset tag paste the given code in the <head> section of your webpage:

Here are a few best practices to use charset tags on your web pages:

- Use meta charset tag for each page;
- Use UTF-8 where it makes sense;
- Use correct syntax for HTML;

5. Meta refresh redirect tag

Refresh redirect tag is used to indicate the browser to redirect the user to a different URL after a set amount of time. Meta refresh redirect tags should not be used because they are not supported by all web browsers. They raise security concerns and confuse the users.

If you really need to add the refresh redirect tags, then paste the code given below in the <head> section of your webpage.

<meta http-equiv=”refresh” content=”5;url=https://example.com/”>

Here are a few best practices to use refresh redirect tags on your web pages:

- Avoid the use of meta refresh redirect tags unless it is absolutely necessary;
- Use a 301 redirect;

6. Meta viewport tag

A viewport tag helps to set the visible area of a webpage. It instructs the browser on how to render the web page on different screen sizes. The presence of a meta viewport tag represents that the page is mobile-friendly. Search engines like Google rank mobile-friendly websites higher on SERPs.

meta viewport tag

Users will likely hit the back button if the desktop version of a page loads on a mobile device. It is annoying and makes things hard to read. This sends a negative signal to Google about your page.

A viewport tag is written in the <head> section of the HTML, and to add a viewport tag to your page paste the code given below into the <head> section:

- Use meta viewport tags on each web page;
- Use the standard tag unless you know what you are doing;

7. Meta canonical tag

If you have identical pages on your website, then you might want to inform the search engines which one to prioritize. You can do this without incurring a duplicate content penalty – as long as you use a canonical tag.

meta canonical tag

A canonical tag in HTML looks like this:

8. Meta alt text

An alt text tag also called an alt attribute is an HTML attribute applied to image tags to provide a text alternative for search engines. Image optimization has become very important for modern SEO strategy. Your image should be visible to both search engines and users.

meta alt tag

Meta alt txt ensures both of these things: it offers a text alternative to images that will be displayed if the image doesn’t load. It also tells search engines like Google, what that image is meant to represent. Google places high value on the alt text tag. They are used to describe your visual content.

Image alt text can turn your images into hyperlinked search results by giving the site yet another way to receive organic traffic.

An alternative (alt) text tag is written as:

img src=”http://example.com/xyz.jpg” alt=””XYZ””

Here are a few best practices to use alt text tags on your web pages:

- Use informative file names;
- Keep it short, clear, and to the point;
- Use the right type of image;
- Keep it under 50-55 characters;
- Create an image sitemap;
- Use an optimal size without degrading its quality;

9. Header tags

Header tags are headings that are used to structure your page. They are the part of your content that improves user experience and ease of reading. The order of header tags high light the importance of each section, starting from h1 to h6.

header tags

The H1 tag denotes the title of the page and the h2 tag denotes the subheading of the page to break up your content.

It is usually suggested to use only one h1, while you can use more than one h2, and h3 tag.

Here’s an example of header tags:

<h1>a quick guide to meta tags in SEO</h1>

<p>paragraph</p>

<p>another paragraph</p>

<h3>1.title tag</h3>

How do Google Understand Meta Tags?

Meta tags that the Google search engine supports to control how your site will appear in Google searches are:

1. Page-level meta tags

These tags are the best way for website owners to provide Google with information about their websites. Meta tags are added to the <head> section of the HTML page which looks like this:

<!DOCTYPE html>
<html>
<head>
<meta charset=”utf-8″>
<meta name=”Description” CONTENT=”Author: A.N. Author, Illustrator: P. Picture, Category: Books, Price: £9.24, Length: 784 pages”>
<meta name=”google-site-verification” content=”+nxGUDJ4QpAZ5l9Bsjdi102tLVC21AIh5d1Nl23908vVuFHs34=”/>
<title>Example Books – high-quality used books for children</title>
<meta name=”robots” content=”noindex,nofollow”>
</head>
</html>

2. Inline directives

Independently of page-level meta tags, you can remove parts of the HTML page from the snippets of code. This can be done by adding the “data-nosnippet” attribute to one of the supported HTML tags:

- span
- div
- section

For example,

<p>
This text can be included in a snippet
<span data-nosnippet>and this part would not be shown</span>.
</p>

How to Optimize Meta Tags for SEO?

Meta tags can help search engines and users. It helps you improve the user experience and display your business information.

Here are a few ways to optimize your meta tags:

- Check whether all your pages have title tags and meta descriptions.
- Pay more attention to your headings.
- Markup your images with alt text.
- Use robots meta tags to guide search engines on how to access your content.
- Use canonical tags to avoid cannibalizing your own content with duplicate content.

Final thoughts:

Meta tags are not complicated. Understanding the meta tags above should be enough to prevent any significant SEO faux pas.

Looking to study more about meta tags?

Leave us a message in the comment box.

How to Improve Google Page Experience for Better Ranking

How To Improve Google Page Experience: 6 Tips for Better Rankings

SEO / By Ecsion

If you want to improve Google page experience, you got to know what it is all about. In essence, Google is trying to tell you as a user or as a webmaster that you need to put the user first. If you put the user first and strive hard to provide them with the best user experience, Google will rank you higher in the long run as it benefits a user which pleases Google. And if the users are happy while using Google’s search engine, what will they do? They will keep coming back and Google more, which helps Google generate more revenue.

Table of contents:

- What is Google Page Experience and Why does it matter?
- What are Web Vitals?
- How do Core Web Vitals affect the Website?
- Why Google Page Experience is Important?
- Tips to Improve Google Page Experience

Google follows the trend. Remember that it doesn’t care about you or your website; today, it has become more user-centric. So, you need to focus on both – SEO (Search engine optimization) and UX (user experience) to give your readers the best possible experience and thereby increase your page ratings and site’s performance.

So, first off let us understand Google’s latest algorithm update – “Google Page Experience”.

What is Google Page Experience and Why does it matter?

Google Page Experience

Google Page experience is Google’s latest attempt to improve search engines for users. Page experience update started rolling out on 15th June and it is Google’s new input for search ranking. It is a set of signals that calculate how users perceive the experience of interacting with a web page on the computer and mobile devices. Google’s new algorithm update combines the core web vitals and previous user-experience-related search signals to measure the Google page experience.

What goes into Page Experience?

There are a few core page experience signals, that Google has identified as a part of this new update:

1. Boolean checks

- Mobile-friendliness
- Using HTTPS
- No intrusive interstitials
- Safe browsing

2. Core web vitals

- Largest Contentful Paint (LCP)
- First Input Delay (FID)
- Cumulative Layout Shift (CLS)

All of these factors allow you to identify the issues that hinder online readers from accessing a wealth of valuable information on the web. Google’s focus on these Google page experience metrics aligns with recent search marketing trends that have moved beyond traditional On-page SEO strategies such as keyword density, page metadata, etc.

The advance technical SEO strategy prioritizes the improvements of a website’s user experience through code-level enhancement. User experience plays a vital role in the ranking law of search, and the Google page experience update has provided you with a roadmap to follow.

What are Web Vitals?

Web Vitals

Web vitals is an initiative taken by Google to provide unified guidance for quality signals that are essential to serve a better user experience.

Core web vitals are the subset of web vitals that apply to all pages. Core web vitals are the metrics that help webmasters, marketers, or site owners to keep track of their web pages and optimize the website to deliver a great user experience. These web core vitals measure the ability of a website to offer users a better browsing experience with optimal speed, visual stability, and responsiveness across computers and mobile devices such as mobile phones and tablets. The metrics that makeup web vitals will evolve over time.

How do Core Web Vitals affect the website?

Here are a few factors that affect the core web vitals and thereby hurt your page experience:

Web Vitals affect the website

Page loading time: If your site takes a lot of time for loading a page, your users will likely leave that page right away. You need to increase your page speed to provide a better user experience.

Broken links: Links that fail to land on a page, or return a 404-error message are called “broken links” or “link rots”. Having such dead links on your page may damage your website’s ranking.

Intrusive interstitial guidelines: Intrusive popups block a user from having smooth access to your web page. Showing popups that cover the main content of the page makes the content less accessible to the users. And it is really annoying!

User interface: It is very important to have a mobile-friendly website as Google likes a mobile site. If your website is unresponsive, neglects security, and is not optimized for SEO then staying indifferent to the trends may earn you a rebel title as the “Bad website design”. You need to focus on web designing and web development to improve your site’s performance on computers as well as mobile devices like smartphones and tablets.

Security and safety: Google, promotes internet safety and security. Safe browsing is Google’s first priority. Having a website that is labeled as “not secure” by Google chrome will harm the trustworthiness of the website. That is why an SSL certificate is important. It helps to reduce the fraud rate and protect user privacy.

Core web vitals consist of three metrics that measure the overall page experience of a website.

1. Largest contentful paint (LCP)

LCP is the first metric of the web core vitals. It indicates how long it takes for the largest content of the page to load. The length of time taken by the largest content to load is called the “Largest contentful paint”. LCP that takes 2.5 to load the effective content is considered good. If your site takes more than 4 seconds then you are in trouble.

Largest contentful paint (LCP)

For example, suppose that you are browsing a new website and opened a new article to read, LCP for that page would occur when the main featured image of the article was loaded because images are heavier than texts. Lightweight page elements and the texts are typically loaded first.

2. First input delay (FID)

FID measures the time taken by the site to respond to the user’s input such as clicking, and tapping a button or a link. Google wants every website to be interactive and responsive as fast as possible once they are opened by the users. For example, if you clicked an interactive element such as a Call-to-action button, the time taken by the computer to register your click and respond is FID.

First input delay (FID)

Generally, the response time should be less than 100ms, that’s a tenth of a second. Just like a blink of an eye. Google wants – the moment a user is ready to act, the website needs to be ready to respond. A score under 100ms is considered good or passing.

3. Cumulative layout shift (CLS)

CLS is the last metric in the web core vitals. It accesses the stability of a page. For example, if someone is trying to read content and the page moved, so you have to find your place in the article once again, or if you are trying to tap a button and the page moves unexpectedly and you are forced to click the wrong button, then you have been a victim of a bad CLS. That’s a page layout shift which is called a “cumulative layout shift”. CLS is the total change in the layout of a web page as it loads. A score under 0.1 is considered good or passing.

Cumulative layout shift (CLS)

According to Google research, having a poor core web vital score and page experience:

Reduces the conversion rate: There is a strong relationship between conversions and a good page experience. Pages that load in 2.4 seconds have a better conversion rate.
Increases the bounce rate: Longer page loading time has a major impact on the bounce rate.
Generate less revenue: Speedy rendering times generate more revenue than the average and vice-versa.

Websites that have a bad user experience find it difficult to rank higher on Google and drive traffic from SERPs. Optimizing a website with the latest update along with SEO has become one crucial part of marketing strategies.

Tips to Improve Google Page Experience

If you want your website to be rewarded, rather than penalized, with the rollout of the latest Google update “page experience”, here are a few tips to improve your Google Page experience to provide the best possible UX.

1. Use a responsive web design

If you are not using a responsive web design, then now is the time to upgrade your website.

2. Upgrade to HTTPS

Google wants to provide its users with a secure and safe browsing environment. Getting an SSL certificate through your domain registrar is inexpensive and easy. HTTPS protocol has been added as a page experience signal by Google in its new rollout update, so if you want to achieve a “good page experience” status in Google search results then, a page must have an HTTPS encryption.

3. Increase the security of your website

Work hard to achieve better standards for user privacy, fraud reduction, and overall safety.

4. Remove popups

Remove annoying elements or intrusive interstitial guidelines that block the access of the users.

5. Cleanup backend code

Several improvements can be done to the backend code to improve page loading time and provide a better user experience. You can remove the unused JavaScript, utilize modern file formats, and minimize large JF libraries with local CSS and JavaScript libraries for building user interfaces.

6. Use a good caching plugin

A good caching plugin can help you store your website’s information so it loads much faster than before for repeat visitors.

Conclusion

Google page experience update is going to evolve significantly along the way. With this initial rollout, Google wants to reward the sites that offer a high-quality user experience while de-ranking sites that provide a poor user experience. So, optimizing your website for this latest Google update should be your highest priority.

Do you need help in improving your website’s page experience?

We have the best search marketing experts who specialize in both web development and search engine optimization.

Connect with us to set up a free consultation.

10 Best Practices For Website Landing Page

Website Landing Page: 10 Best Practices for Success

Website Design / By Ecsion

If you have been browsing the internet, chances are you have already come across landing pages. Anyone in the marketing field is no stranger to landing pages. When you click on an ad, you are taken to a page. This page is referred to as a landing page. Sometimes, a landing page can be the page that follows a call-to-action button or one that serves as the homepage of a website. You might have clicked an attractive ad before in a bid to look for more information. Other times, you may have abandoned the website landing page either because it was too confusing or it did not hold enough information.

Essentially, the purpose of a landing page is to encourage you to convert to a lead or customer. This tells you that landing pages are uniquely powerful components of a business’s digital marketing strategy. Usually, landing pages contain lead forms that ask visitors for their contact information in exchange for something valuable, otherwise known as an offer. Regardless of the several existing landing pages, the intent is the same across all of them- to acquire more leads.

Still, building a landing page can be deceptively easy. Regardless of whether you are using a plug-and-play solution like HubSpot, Unbounce, or Marketo to make your landing pages, going in blind is not recommended. This article provides you with some of the best practices proven over time to boost conversion rates. Keep in mind that a targeted, uniquely designed landing page with a solid format and sound copy is all you need to get almost anyone to submit their contact information.

Why do You Need a Website Landing Page?

Imagine how protective you are of your personal information. What will it take for someone to willingly give up their contact information over the internet? Is there a point in creating a particular page just for people to fill out a form? How about just using your homepage or about page?

You will be able to answer all these questions at the end of this article. But to answer briefly, a landing page gets rid of distractions by removing navigation, competing for links, and alternate options to capture your visitor’s full attention. Landing pages are specially designed to create conversions.

Best Practices for Website Landing Page

Let’s now cover the Landing Page best practices that will go a long way in boosting your conversions.

Best Practices for Website Landing Page

1. Ensure the design is straightforward and easy to navigate

I have no doubt you have ever landed on a page and just got confused or somewhat lost. Or sometimes, you are looking for a particular icon to help you execute a specific command, and you simply can’t find it. Probably because there are too many dropdowns, display ads, and distractions. You may actually be losing conversion because of this reason.

Your landing page design must reflect your brand colors. It should look like something you would want to include on your website. Besides this, you also want to make the page navigable.

2. Create a benefit-focused headline

More than two-thirds of the people who visit your landing page will bounce off the page. Keeping this number low is vital for the success of your business. So, how do you achieve this? Ensure that your visitors know and understand what is in it for them within seconds of arriving.

The first thing people will encounter when visiting your page is your headline. That being the case, your headline should clearly and concisely communicate the value of your landing page and offer.

3. Settle for an image that illustrates the offer

Visual representation is critical. An image representation should represent your target audience. The main aim of the image should be to convey a feeling; it should provide a clear illustration of how your visitor will feel once they receive your offer. Some images may work better than others. It will be best for you to always split-test your options.

4. Make sure your message matches your ads

One of the main reasons you should be using landing pages is to ensure that you send people to a page that matches their expectations. Matching your landing page copy and design to the ads you are running in search or social is essential in making sure that your visitors have made a “good click.”

It will also be ideal for you to consider creating variant pages or using dynamic text replacement to ensure message match if you are running many ads with different headlines.

Regardless of how good you are or how good your offering is, including the voices of satisfied customers and community members will add an air of authenticity to your claims that even the best copy will lack. Even more important is that you should humanize these testimonials by including personal details such as full names, place of residence, job title, biographical details, videos, date of purchase, or even portraits. Understand that most of your visitors are going to distrust the typical marketing spiel unless you are profoundly original.

If you are in a position to include the nice things your customers have said about you, do it. So what if you do not have a large cache of compliments? Simple- lean on logos instead as long as you obtain permission. A few different platforms will integrate with your landing pages to keep reviews fresh such as Trust Pilot and Yelp. It is even possible to use simple embedded codes.

However, try and keep these reviews at the bottom of the page. This ensures that your audience is not distracted from the action you want them to take.

6. Perform regular tests and updates for your landing pages

While best practices are essential, A/B testing your landing pages is one of the best ways to ensure that you are converting as much as possible. Do you maybe feel that your problem-focused headline is not working? Or do you probably want to ask questions in a different order on your form? Or maybe you have your boss insisting that your CTA button should be fluorescent pink? Well, the best thing to do is test it out before you commit and make decisions based on data rather than gut instinct.

The content on your landing pages should be up to date for obvious reasons, just like any blog post or site page. If you notice that your previously best-performing ad is falling off, the problem may be outdated landing pages. Sometimes even a simple refresh of the background colors, some fresh copy, and a new CTA will prevent fatigue. It will also serve as a signal to Google and any other ad platform that the content is fresh.

7. Create a mobile-friendly landing page

It is essential for any marketing to make your landing pages compatible with any device or viewable on any screen size. A significant number of people browse using their smartphones. This implies that their screens will be smaller, interactivity will be more limited, and load times will be longer.

Looking at all these qualities, none is good for your mobile conversion rates. That means you’ve got to ensure better performance by designing a mobile-responsive landing page that adapts to these devices. You can shift the layouts, make CTAs more visible and shrink images or remove them entirely.

8. Search optimization

Optimizing for search with target keywords is very critical. Much as you will be driving visitors to your landing page through email blasts, social posts, and other marketing strategies, your page needs to be optimized for your paid campaigns and organic search Which means that when someone searches for your key phrase, they should find your landing page.

9. Place the important information above the fold

Like an email, you want to ensure that all the critical stuff is visible first when someone is clicking through your landing pages. Initially, the term ‘above the fold” refers to the upper half of the front page of a newspaper. Nowadays, this term more often describes what is visible on a screen before scrolling down. If you want to enhance visibility, keep your headline, call to action, and your unique sales proposition above the fold. Be careful not to cram more than you need to onto the screen, as it can make it difficult to see your CTA. Still, ensure that everything a visitor needs can be seen from the get-go.

There are things like testimonials, client logos, and case studies that you can comfortably place below the fold. Even suggested content can be placed below the fold.

10. Ensure your landing page loads quickly

Higher chances are that you already have landing pages if you are a marketer. A high bounce rate on a certain page could be a result of the long load time. While it can be pretty easy to cut corners with one-off landing pages, make sure that there is nothing too heavy or big on the page. When your landing page takes a long to load, it may damage any SEO you have done for the page.

How Do You Design a Landing Page?

It is not enough to only know the best practices regarding your landing pages. Ultimately, you will need to come up with one. When this time comes, you need to know how you can design one. When you think about design, what comes to your mind are creativity, colors, and pretty pictures.

But for a landing page, we look further into the meaning of design to mean functional, effective, and direction-oriented. To develop a well-designed landing page, you will have to tap into both your right and left brain. This article looks at how you can incorporate both concepts to get yourself a landing page that will convert your visitors.

Structure of the Landing Page

The good thing about landing pages is that you do not need to get too creative. Many landing pages are characteristically structured in this manner because it has been proven to work. While it is still okay to infuse your creativity through branded elements and images, you must stick to a landing page format that people are used to seeing. Here, we look at the five elements of a good landing page:

Headline: commands the visitors’ attention

1. Lead form: sits above the fold to capture visitors’ information

2. CTA: action-oriented and compelling

3. Relevant image

4. Copy and description: informs and entices your visitor to complete your form.

This doesn’t mean that your landing page is only limited to the components mentioned above. You are at liberty to include more than this. Ensure you know your audience, where they are from, and where they are in their buyer’s journey to know how much you need to include.

The layout of the Landing Page

Most people do not read every word of your well-crafted copy. Often, people will skim through and pull out the most important bits of information. You need to ensure that these bits stand out so that your visitors do not meet anything important. This brings us to a few critical things:

Ensure that you place the most important information above the fold so that your visitor can see it without needing to scroll down.
Do a blink test on your page. This means that a visitor should be able to gather the main message in less than five seconds.
Make use of negative space to prevent your visitor from feeling overwhelmed. Negative space will enhance comprehension, engagement, and focus.
Use bullets and short paragraphs to convey your message. This makes your copy easy to digest.
Try working out the important copy into an F-pattern. This is the direction that most people scan a page online. Ensure that you work with the flow of visual patterns to drive people to the key points. These key points will get them to convert.

Page Colors for Landing Page

It is only expected that the design of your landing page, which includes the colors you use, should bear a reflection of your website. You realize that you are aiming for a long-term relationship with the people who visit your landing page. The implication here is that people visiting your site need to familiarize themselves with your branding colors and unique style. Ideally, the more people recognize your brand, the more trust they develop in you. And the more people trust you, the easier it is to get them to do what you want them to do.

Consider using alternate colors on the elements of your page that require to stand out. One of these areas is your CTA button. What you’ve got to embrace here is the art of contrasting colors; you will want to go for colors that can easily draw your audience’s attention. Go ahead and research the colors that perform well-the colors that convert best- and use them on your landing page.

Images on your Landing Page

One of the first things that people will see on your landing page is the image there. People naturally process visuals quicker than they do text. Consequently, the images on your landing page set the tone of their entire experience. The question, however, is- how do you choose between the millions of stock photos taking up space in your computer? Let’s look at a few things that will guide your selection, shall we?

1. Your target audience: The knowledge of your target audience will come in handy when selecting the images for your landing page. Ask yourself questions like: “what is your persona?”, “How does your persona look like?”, “What is their dressing code?” “what are their interests?”. Such questions and their answers will guide you in determining the images to be placed front and center on your landing page. If you are looking to appeal to your audience, then your images must represent them in some way.

2. The point of focus on your landing page: The concept of knowing where you want your audience to look on your landing page is based on the idea that people follow directional clues. It is like where someone is pointing. What I’m trying to say is that if you want people to do a particular thing, consider an image that drives their attention toward that very action.

3. The message: Ultimately, the images on your landing page should act as a reinforcement to your message. Keep in mind that every element on your landing page has a specific purpose. Because your image is the first thing that people will see, it is important that it helps clarify what the visitor can expect from your page. The whole point is that you need to make sure that your image adds value.

Most of the tips covered apply to all landing pages. Still, lead gen landing pages require a little bit of something else to work optimally. This list goes over some of the few extra pointers that will make a difference, especially for your nurture-based campaigns:

- Reduce friction with multi-step forms
- Include a privacy policy
- Avoid manual entry
- Say “thank you.”

10 Tips For Preparing Your Website For Google Ads

Digital Marketing, Google ads / By Ecsion

Preparing Your Website

Before you begin your Google Ads campaigns, there are a few preparations you should make to ensure that your website is ready. This includes optimizing the content and design of your site, making sure it is mobile-friendly, setting up conversion tracking, and more.

The first step in preparing your website for Google Ads is to optimize its content. This means ensuring that all webpages have relevant and useful information that is well organized and easy to read.

Here are 10 tips to get you started:

#1. For your website, have a goal in mind

Keeping a goal in mind is essential for constructing an effective website, just as you would when formulating any Google Ads campaign. This focus helps to prioritize and tackle the necessary items that will bring your vision to life.

Google Ads campaign Goal

When crafting an effective website, it’s important to consider all potential users and their needs. Consider the layout of your page, the organization of your content, and accessibility features that help ensure visitors can navigate your site with ease. Additionally, make sure you’re practicing good SEO principles such as keyword optimization and image alt tags that will help search engines index your pages.

Finally, having a responsive design is essential for modern web pages in this age of mobile devices. Responsive designs allow your website to adapt to any device or browser size automatically, so you don’t have to create separate versions for each platform. This ensures that no matter what device someone visits your website from, they can access all its content easily.

Follow these steps when constructing an effective website, and you’ll be sure to create an experience that both visitors and search engines can appreciate. By putting the necessary effort into your site’s design, you can increase user engagement, boost conversions, and maximize ROI for your business.

#2. Have A Clearly Visible CTA on Your Home Page

Invite your visitors to take action with an easy-to-find CTA! Put it at the top of your home page, so they won’t have to look around in order to find out how they can engage. Making sure people understand what you want them to do is key. Don’t let opportunities slip away because of a hidden link or an unclear message.

Visible CTA on Your Home Page

Keeping your call-to-action (CTA) simple and straightforward, such as “Sign up now” or “Download Our App”, will ensure visitors can quickly find it and know exactly what to do. Additionally, be sure to place CTAs throughout your website so that users are never more than a few clicks away from the action you want them to take. By paying close attention to the user experience and making sure CTAs are visible and easy to understand, you can increase conversions on your site. Of course, having an effective CTA is only half the battle; you also need creative content around it in order for people to take action.

Make sure any message or description that accompanies a CTA is engaging and informative; provide visitors with all the information they need to complete their task. Additionally, consider adding visuals such as photos or videos to your CTA for a more visually appealing experience. By utilizing CTAs strategically and creating an effective user experience around them, you can increase conversions on your website and turn visitors into customers!

Remember that the most important thing when it comes to calls-to-action is making sure your visitors know what to do. Make sure your CTAs are visible, clear, and easy to understand so that visitors don’t have any trouble taking action. Also, remember that creating content and visuals can help draw attention to your CTA; don’t be afraid to experiment with different kinds of media in order to make your call-to-action stand out.

#3. Make sure your landing pages have a CTA or a contact form

With your home page as the greeting to visitors, make sure you don’t forget an essential element: the CTA. Not only that, but on any other service or landing page – forms can be a great way of providing and capturing clear-cut actions for customers!

#4. For your ads, have landing pages in mind

Your Google Ads should always be directed to a website page that is highly relevant, ensuring your message resonates with potential customers. Make sure they land in the right spot!

This could be a product page, newsletter sign-up page, contact page, or even a blog post. Keep in mind that people are more likely to convert if they land on a specific page that caters to their needs, so make sure you’re targeting and messaging are clear for each campaign.

To track the success of your campaigns, you should set up conversion tracking. This enables you to assess the effectiveness of your Google Ads campaigns by tracking metrics such as clicks, impressions, and conversions (such as purchases or sign-ups).

#5. Having a Setup Google Analytics Account

Track the success of your website and Google Ads campaigns with Google Analytics, a free tool designed to give you insight into how visitors interact with your online presence. Easily connect it with Google Ads, giving access to valuable data that can help optimize both sites for maximum results!

Setup Google Analytics Account

#6. Having Google Tag Manager Setup

Google Tag Manager is a great tool to use in combination with Google Analytics and Ads; it allows you to track the effectiveness of your ad campaigns so that you can get an idea of how successful they are. Get yours for free today!

Google Tag Manager Setup

You can use Google Tag Manager to: — Easily create tags to track user activity and convert visitors into customers — Monitor the effectiveness of your online campaigns in real-time — Troubleshoot any issues that may arise with your tags or campaigns — Automate the process of deploying and managing your tags Quickly make changes to the content on your website without editing HTML code.

Google Tag Manager also works seamlessly with other Google products like Adwords, YouTube Ads, and DoubleClick. With it, you have access to a powerful suite of tools that can help you optimize your marketing efforts. Get yours for free today!

#7. For Tracking Purposes, Link Your Phone Numbers and Email Addresses

Tracking conversions for your Google Ads campaigns requires you to take notice every time someone clicks on the telephone number or email address displayed prominently on your website. You can identify these links by simply highlighting them with a cursor, where they will be revealed as “tel:” and “mailto:,” respectively. Knowing when people are messaging or calling you allows businesses to measure their success more accurately than ever before!

#8. Make it Simple to Find Your Contact Information

Make sure that customers can easily and quickly connect with you by providing all of your contact information on one page. Don’t let them waste valuable time trying to track down how they can get in touch—ensure the answer is just a few clicks away!

Make it Simple to Find Your Contact Information

Make sure to list your phone number, email address, physical address, and any other contact information that is relevant to your business. This will show customers you’re accessible and available to answer their questions or help them with any issues they might have. Additionally, consider adding a contact form on this page so people can easily send in inquiries without leaving the website.

Finally, link to social media platforms like Facebook, LinkedIn, Instagram, Twitter, etc., if these are active channels for customer engagement. Doing this will ensure customers have multiple avenues of communication at their disposal when it comes time to reach out for help or more information about your business.

#9. Ensure That Your Website Is Mobile-Friendly

Your website needs to make the leap into mobile friendliness! With nearly half of Google searches coming from phones and tablets, your business can’t afford to miss out on potential customers who land on a site that’s not optimized for their devices. Make sure you don’t get left behind; stay ahead by creating an easy-to-use experience across all platforms.

Ensure That Your Website Is Mobile-Friendly

More Information Please read more about the mobile-friendly website.

#10. Have quick page load times

Is your website loading fast enough to retain customers? Slow page load times can have major implications for businesses, as potential customers are likely to move on and find a faster solution. Fortunately, Google Analytics has the tools you need to measure and improve your site’s speed—it may just be what ensures that loyal customer base remains intact!

Have quick page load times

Download a Free Ebook on Fast Page Loading – Download Now

Best Practices for Small Business Website

Small Business Website: 10 Best Practices for Success

Website Design / By Ecsion

One of the most significant and most popular ways of building an online presence is by creating a website. In this digital era, businesses are beginning to rely more on their websites as the primary contact point. Consequently, small businesses need to be very attentive to what their sites are saying to customers. Once you establish an online presence, you can develop a more detailed digital marketing strategy. Your strategy will depend on your business goals.

It is very likely that as a small business, you have encountered the concept of digital marketing. While it appears easy, there is so much more to this concept than just the surface. Before we go into the best practices, we must understand why a small business website is crucial.

Any small business’s primary aim is to produce some sort of sales. It could be a product or a service you want the community to purchase. Your business needs to be seen. Not just by word of mouth- even though this will also get you somewhere. Still, you want something that will get you noticed by the masses.

Your small business requires a website for two key reasons:

Accessibility-
A small business website provides a platform where potential clients and customers can access it 24/7. Most companies or businesses close at a particular time of the day. This means access is limited to the specified time. Having a business website solves this problem effectively and efficiently. That is because a website remains open for accessibility throughout. So, your customers and your potential buyers won’t be limited to strict business hours.

Visibility-
No product will sell unless people see it. The same concept applies even to small businesses. Visibility is one key factor in attracting and getting sales for small businesses. It goes a long way in enhancing brand recognition and building authority in whatever field you are in. The first place that will provide potential customers with information regarding your products and services is your business website. Not just that. It also provides a business with a place to produce and release valuable content to help drive sales and build reputability.

This article looks at some of the best practices for building and improving a small business website. It will give your insight into web design standards such as color scheme, navigation, and utilization of your social media and email marketing to ensure more tremendous business success and leads optimization. Let’s jump right in, shall we?

10 Best Practices For Small Business Website

10 Best Practices for Small Business Website

1. Use a Simple and Easy-to-Use Navigation

When it comes to website loading, the less time it takes for people to find what they are looking for, the better. Most people expect minimal loading time and simple navigation. One clear thing is that you really don’t have the luxury of time through your website. If visitors do not find what they are looking for, they will get frustrated and leave your site.
Consider following this navigation layout for your website:

– Home
– About Us
– Services/Products/Who We Serve
– Blog/Content
– Contact Us

You can choose to include subheadings to provide further guidance to consumers on the information they are looking for. The most important thing is that you do not want to overload your navigation system. Ensure that your most important pages have the highest accessibility. Optimize the viewer experience of your site if you’re going to make all the difference for your brand.

2. Focus on Developing a Good Design

A good design creates a good impression. A good impression will attract more leads and more sales, eventually. The overall design of your small business website is very vital. It is not just the face of your brand. Your small business website has the potential to attract new business and convert consumers to clients. Don’t just for an aesthetically pleasing design. Your web design must be functional. It must appeal to your consumer’s senses. When visitors come across your site, what do they see, hear, and feel? This appeal will directly affect your reputation.

3. Invest in Search Engine Optimization (SEO)

Visibility is a very critical aspect when it comes to your small business website. Does your site appear in Google search results? Search engine optimization is a very vital practice. If you are hoping to stand apart from your competitors, invest in learning how to optimize your site and its content. It’s okay if you cannot do it yourself- that’s why we have experts, right? In the long run, you will be able to increase the overall quality and quantity of your website’s traffic, helping gain exposure to your brand through organic search engine results.

4. Be Familiar with the Content you Create

Are you looking to build your brand’s exposure? Or perhaps you want to create a sense of trust and authority with your small business website? Simple- check on your content creation. Is it SEO optimized? Because SEO-optimized content will help bring in those views that will hopefully convert into sales down the line. It’s not about any random stuff. This is an opportunity for you to take advantage of your site.

Let your site be a place to expand your knowledge of your business. Let it be a platform for you to showcase your expertise. Make use of social media channels to drive traffic to your site. It’s not about any random stuff. This is an opportunity for you to take advantage of your site. Let your site be a place to expand your knowledge of your business. Let it be a platform for you to showcase your expertise. Make use of social media channels to drive traffic to your site.

5. Provide Contact Information

An up-to-date and readily available contact information will make it easy for sure prospects to reach you. And that’s not all. Contact information shows how credible your business is. People will find it difficult to believe you if they have a hard time connecting with you. Your prospects will have a hard time believing you can help them with what they need. Ensure you provide up-to-date contact details, including your phone number and email address.

6. Build a Mobile-Friendly Website

Most people access websites via their mobile phones. You might build a great website that looks fantastic when viewed on a desktop or laptop. But if your website becomes very cluttered, disorganized, and difficult to navigate when viewed on a cell phone or tablet, you may need to rethink. A mobile-unfriendly website will cause you to lose potential leads. About 8 out of 10 consumers will stop engaging with a site that does not display content properly on their device. Go for a responsive design that automatically adjusts to the size of your website. It will serve all devices with the same code that adjusts for every screen size.

7. Social Media

No one can understate the power of social media in business. And you can use the various social media platforms to promote your brand and even drive content. In line with this, ensure you link your social accounts anywhere you can. You can connect it to your emails, guest posts, social bios, or blog articles.
More than two-thirds of the existing websites include social media website icons in the footer.

This kind of statistic already shows that this is a standard. It is one of the best practices recommended for the most traffic to your site. Your social media icons will steer your audience outside your website. Because of this, it may cost you traffic increasing the bounce rates and hurt results. For this reason, place your social media icons in your site’s footer. This ensures that a visitor only finds the social icons by the time they’ve probably explored your site for a while.

8. Email Marketing

Although considered an older form of maintaining connection, email marketing is still one of the most effective ways of conducting a follow-up. Email marketing plays a significant role in keeping customers and potential customers in the loop of your services and content. By looking at statistics, email marketing is still a very relevant form of marketing. Ensure that your site’s email capture forms synchronize with your email marketing system to enable smooth access and connection.

9. Consistency

Make your website consistent with the look of your business cards, brochures, and other promotional materials. Your website serves as a point of contact with your customers. Inconsistency will lead to confusion between projects. Customers will not be sure of who they are dealing with—being consistent shows that you are organized and have your act together as a business.

10. Display Quality Photos

HubSpot reports that people can recall up to 65% of visually depicted information for 72 hours. On the other hand, they can only remember 10% of the information they hear for the same period. About 37% of the population are visual learners. Using this to your advantage, you should feature high-quality photos and logos. Quality photos that speak about your brands will help your audience gauge your brand and content quickly. In what way are quality photos compelling?

- You will attract more views to your site. The more the views, the higher the chances of conversion.
- You will decrease the bounce rate. A reduced bounce rate means more traffic and a chance to rank higher.
- Photos from a link between customer and company. In the long run, users are more likely to choose your services.
- Photos increase user engagement which makes them spend more time on your site.

How Google Display Campaigns Work: Ultimate Success Guide

Google ads / By Ecsion

Google Display Campaigns are a powerful tool in the world of digital marketing, offering businesses a unique way to connect with their audience. If you’ve ever wondered how those visually engaging ads pop up on your favorite websites, apps, or YouTube, you’re in the right place!

In this guide, we’ll walk you through the ins and outs of Google Display Campaigns, helping you understand how they work and how you can use them to achieve your marketing goals. Unlike search ads, which target users actively searching for specific terms, display ads focus on capturing attention through eye-catching visuals and targeted placements.

Whether you’re a small business owner looking to boost brand awareness or a marketer aiming to drive conversions, Google Display Campaigns offer versatility and reach that can transform your advertising strategy. We’ll dive into how these campaigns function, how to set them up effectively, and tips for maximizing their performance.

Here are 4 simple steps to understand how Google Display Campaigns work and how to make them successful

Create a Display Campaign
Display Campaign Benefits
Why choose Display Campaign
How to Easy Setup and Instructions for Display Campaign

1. Create a Display Campaign

With display campaigns, you can reach a large number of potential customers on the Internet. These visually compelling ads will reach a target audience across millions of sites and Google-owned platforms like YouTube, helping you achieve your marketing goals quickly and effectively.

Create a Display Campaign

A display campaign is one of the campaign types available to you in Google Ads.

2. Display Campaign Benefits

Reach out to relevant people in multiple locations: Reach an international audience with display campaigns that extend beyond just Google Search and tap into millions of websites, apps, and even select properties owned by the tech giant itself. Keep those eyes glued to your brand, no matter where they look!
Create campaigns based on your goals: With the right strategies, you can inspire customers to maximize your business’s success, – through Drive sales, leads, and website traffic or building awareness and consideration for your business, product, or service of what you have to offer.
Designed for ease of usage: Through a combination of powerful machine learning and inventive formats, Display campaigns reach more potential customers than ever before. Smart bidding, optimized targeting, and cutting-edge responsive display ads ensure your campaign delivers maximum efficiency, – hassle-free!

Display Campaign Benefits

3. Why Choose Display Campaign

Sales and leads: To drive sales and signups, use visually appealing call-to-actions.
Awareness and consideration: Create memorable ads to increase awareness of your brand or product.
Reach: Target consumers who are surfing websites and applications rather than searching for them.
Your data segments: Follow with people who have previously seen your ads or visited your website.

4. How to Easy Setup and Instructions for Display Campaign

Creating a display campaign allows you to reach customers with visual images and videos. By using well-crafted visuals, you can draw attention to your brand and ultimately drive conversions.

If you want to encourage visitors to visit your website, for example, choose “website traffic“ while creating the campaign.

1. Create a new campaign and set a goal for it.

Step 1: Sign in to your Google Ads account.

Step 2: Choose campaigns from the page menu on the left.

Step 3: Select the Plus (+) button, then choose “New Campaign.”

Step 4: Select sales, leads, website traffic, or brand awareness and reach.

- - - - If you don’t have a goal in mind, you can also choose to create a campaign without a goal’s guidance.

Step 5: Choose “display” as the campaign type.

Step 6: Choose “Standard display campaign” as the campaign subtype.

Step 7: Provide the website URL for your business’s website.

Step 8: Enter your campaign name.

Step 9: Select “Continue.”

2. Select your campaign settings

Target your audience effectively with our campaign settings. Choose specific locations and languages for your ads to appear, and control the frequency of their display. Ensure your brand is represented accurately by opting out of content that doesn’t fit your image. Plus, set up start and end dates for your campaign to stay on track. Discover more ways to tailor your ad visibility today.

Choose locations and languages.

- - - Specify which geographic locations you want your ads to appear in, or mark any places you want to exclude. Take full control of your ad targeting strategy and maximize your ROI.
    - Exclusions can be an effective tool when targeting a broad area but wanting to avoid a specific location. For instance, exclusions can come in handy if you plan to target the entire United States, but not a particular state or city.
    - Choose the languages you want to target for your ad campaign to ensure that your ads match the language preferences of your target audience.

Additional campaign settings

- - - Ad rotation: maximize your ad performance by strategically displaying your most effective ads. Our ad rotation feature lets you optimize for clicks or conversions, ensuring your audience sees the ads most likely to convert. Simply choose to optimize for your best-performing ads or rotate your ads indefinitely. For select campaign types, you also have the option to optimize for conversions or rotate evenly. Don’t settle for mediocre results; let our ad rotation help you reach your campaign goals.
    - Ad schedule: Take control of your advertising with an ad schedule. This tool allows you to choose the best times for your ads to appear, ensuring maximum exposure and impact. Your ads will only run during these selected times, guaranteeing that every ad impression counts. Trust us, a well-executed ad schedule can significantly boost your campaign’s success. Set your ad schedule today and take your advertising strategy to the next level.
    - Device Targeting for Your Ads: Maximize the impact of your advertising by choosing the specific types of devices your ads will appear on. With device targeting, you have the option to show your ads on all devices or narrow your focus to specific ones, such as mobile devices only. Get the most out of your ad spend and reach your target audience where they are most likely to engage with your message.
    - Campaign URL options: Are you using a third-party click tracker or have you developed your own sophisticated click-tracking capabilities? If so, consider adding a custom tracking template to your campaign URL options. With a tracking template, you can include additional information in the URL to quickly identify the source of each ad click. This feature can help you track the effectiveness of your campaigns with greater precision and make more informed decisions about your advertising strategy.
    - Content Exclusions: Ensure Your Ads Align with Your Brand- Maintain brand consistency by opting out of displaying your ads on irrelevant content. With our platform, you have the freedom to choose from various criteria, including digital content labels, sensitive content, or content types. Keep your brand’s reputation intact with content exclusions.
    - Dynamic ads: Maximize the effectiveness of your ad campaign by adding a product feed to showcase personalized content that matches what each viewer has previously viewed on your website or app. Boost engagement and revenue with dynamic ads.
    - Set campaign start and end dates: Easily plan and schedule your campaign by setting a start and/or end date. Ensure your campaign rolls out smoothly and effectively with our straightforward options.
    - Conversions: Control which conversion actions are reported for your campaign with this setting. By using smart bidding, bid strategies will optimize for these conversions. Maximize your campaign’s performance by focusing on the most important conversions to your business.

3. Set your budget and bidding strategy

Unlock the power of your ad campaigns with careful budgeting and effective bidding strategies. Your overall budget directly impacts the frequency and prominence of your ads. Plus, with automated and smart bidding strategies available for display campaigns, you can easily manage your bids and hit your performance goals. Discover how to maximize your advertising investment today.

Select your budget and bidding strategy.

- - - Enter your daily budget. Easily manage your spending with our daily budget feature. Simply enter your daily budget and let us do the rest. Our system will calculate how much you’ll pay per month based on your daily budget. With our flexible system, you can spend more or less on some days, but we’ll always keep you on target by using your average daily budget.

- - - Select your bidding strategy. Choose the best bidding strategy to meet your campaign goals. Our display campaigns offer automated bidding suggestions, but you can also take control and manually select a bidding strategy that fits your needs. Make the most of your ad spend with targeted bidding that drives results.

1. 1. 1. 1. Smart Bidding strategies: Target CPA, Maximize conversions
      2. Automated bid strategies: Maximize clicks, Viewable CPM
      3. Manual bid strategies: Manual CPC

4. Choose your targeting strategy

Display campaigns offer multiple ways for you to reach people. You can:

- - - Let Google Ads do the heavy lifting for you. By using optimized targeting, Google Ads can find the best-performing audience segments for your ad campaign.

- - - But you can take it a step further. Add specific criteria like “targeting signals” (audience segments or keywords) to find even more similar audiences to target with your ads.

- - - If you prefer more control, you can always turn off optimized targeting and select the targeting signals that make the most sense for your campaign. With these options, you can take your ad campaign to the next level and get the results you want.

1. 1. 1. Set up targeting- If you wish to skip adding any targeting signals, simply select “Next” to move ahead with building your campaign.

To add targeting signals:

- - - - Select “Add Targeting.”
        
        Select your targeting signals.
        
        (Optional) To turn off optimized targeting, add targeting signals first, expand the Optimized Targeting section, and then deselect the checkbox next to “Use optimized targeting.”
        
        Select Next

5. Create responsive display ads.

Maximize the impact of your campaigns by leveraging responsive display ads. With this feature, you simply upload your assets (images, headlines, logos, videos, and descriptions) and let Google generate ad combinations that are optimized for websites, apps, YouTube, and Gmail. It’s never been easier to create and deliver the perfect message to your audience.

To improve the effectiveness of your ads, consider uploading:

- - - 5 or more images
    - 2 or more logos
    - 5 headlines,
    - 5 descriptions
    - A video

After completing your ad creation, click on “Add to ad group” to proceed. From there, you have two options – either add a new responsive display ad to your current campaign or select “Next” to finalize your campaign.

6. Review Your Campaign

On the “Review” page, you can easily check and review all of the settings you have selected for your campaign.

If there are any potential issues that require your attention, you will receive alert notifications. Simply click “Fix it” in the notification to quickly address any concerns. Stay on top of your campaign and make sure everything is set up to deliver maximum results.

If you’re ready to publish, select “Publish Campaign.”

Thank you for reading our article! To take your small business to the next level, get your hands on “Google Ads For Small Business – The Complete Survival Guide In 2023” – the best eBook you’ll find – Download Ebook!

How to Improve Facebook Lead Ads: Step by Step Guide

social media marketing / By Ecsion

Facebook lead ads are an effective tool to generate leads and engage with a target audience. By creating targeted campaigns, businesses can capture valuable lead information from interested prospects that can be used for further follow-up. However, if done poorly, the campaigns may not produce the desired results.

To ensure success and maximize ROI, it is important to understand how to improve Facebook lead ads.

Improving your lead ads begins with identifying what goals you want to achieve with your campaign. Are you looking to increase brand awareness or drive conversions? Knowing this will help you craft content that aligns with those objectives. You’ll also need to consider who your target audience is and create messaging that resonates with them.

Once you have a clear understanding of your objectives and audience, you can create an effective campaign strategy.

Why You Must Run a Lead Generation Campaign With Facebook Ads

Facebook ads are one of the most powerful tools available for lead generation. With the ability to target specific demographics and interests, your ads can reach the exact people you want to convert into leads. Not only does this allow you to get more qualified leads, but it also allows you to do so in a cost-effective manner.

You don’t need large budgets or lengthy campaigns to generate leads with Facebook ads. Leveraging detailed targeting capabilities, you can create highly targeted campaigns that reach users who are already interested in what your company offers. This means that they’re more likely to click on your ad and convert it into leads. Additionally, by limiting wasted impressions and clicks from unqualified audiences, you save money while increasing the value of each lead.

The other advantage of running a lead generation campaign with Facebook ads is the ability to track and measure results in real-time. With detailed analytics that shows you how much it costs to generate each lead, you can ensure that your campaigns are as cost-effective as possible. You can also quickly adjust strategies based on performance data, allowing for rapid optimization and continuous improvement of your campaigns.

By utilizing the right targeting and tracking capabilities, you’ll be able to maximize the potential of your lead generation efforts while reducing wasted ad spend. That’s why running a lead generation campaign with Facebook ads is the best way to get more qualified leads at an efficient cost!

Which awareness levels should a lead generation campaign target?

Lead generation campaigns should target three different levels of awareness: unaware, aware, and informed. Unaware leads need to be made aware of the brand and what it offers. This requires an educational approach that focuses on introducing the product or service in simple terms and providing basic information about it.

Aware leads already know about the brand, but they need to understand why they should choose it over competing options. To address this, marketers should focus on emphasizing the unique features of their product or service and how they differentiate from others in the market.

Finally, informed leads have done their research and are ready to make a purchase decision; this is where marketers can use persuasive strategies such as special offers or discounts to encourage them to buy. Through targeting all three levels of awareness, lead generation campaigns can be tailored to each individual’s knowledge and experience. As a result, marketers can more effectively capture the attention of leads at different stages in the buying cycle.

Here are 7 ways to improve your Facebook lead ads

1. Define Your Target Audience

Make sure you know your target audience and create custom audiences to reach the right people. When it comes to defining your target audience on Facebook, there are a couple of things to consider.

Define Your Target Audience

First, you want to determine who your ideal customer is: what do they look like, where do they live, and why would they be interested in what you have to offer? Knowing this information will help you better understand the types of people you should be targeting with your Facebook ads.

You also need to decide which demographics or interests best match up with your audience. This could include an age range, gender, location, or even specific interests related to the product or service you’re offering.

You can use the Audience Insights tool within Facebook Ads Manager to help you identify potential audiences that may align with your offering.

The last part is to create a personalized message or promotion that will appeal to your target audience. This could involve creating ads that are tailored specifically to their interests, utilizing specific imagery and language they can relate to, or offering discounts or other promotions. Utilizing these strategies will help ensure you’re connecting with the right people and providing them with an incentive to engage with your business.

2. Use an Attention-Grabbing Headline

A headline that grabs the reader’s attention will increase the likelihood that they will fill out your form.

Improve your Facebook lead ads by using an attention-grabbing headline. Your headline is often the first thing that potential customers see and can be a powerful tool to attract their interest. A great headline should succinctly convey the value of what you’re offering without being too wordy or overstating its benefits. Make sure it accurately reflects the content of your ad, and consider adding an element of surprise or mystery to grab someone’s attention. Crafting an effective headline can make all the difference in generating leads from your Facebook lead ads!

Creating effective Facebook lead ads doesn’t have to be difficult, but it does require some thought and planning. By utilizing an attention-grabbing headline, businesses have a better chance of drawing in potential customers and increasing their leads. Keep your headline concise, accurately reflect the content of the ad, and consider adding a surprise or mystery element for maximum impact. With an effective headline, you’ll be well on your way to successful Facebook Lead Ads campaigns!

3. Keep the form short

Keep your form as short as possible to maximize completion rates. When it comes to lead generation, Facebook Lead Ads can be a great way to get more leads quickly. However, if the lead form is too long and complicated, potential customers may not bother filling it out. To get the most out of your Facebook lead ads, keep the lead form brief and to the point. Ask only for information that is absolutely necessary so that potential customers don’t feel like they are giving away too much personal information.

Additionally, try keeping the number of form fields short; no more than five or six fields should be included in the form. This will help ensure that submitting leads does not become an overly time-consuming task for potential customers. By streamlining your lead forms in this way, you can increase your chances of getting more leads and growing your customer base.

4. Offer Value

Offer something of value to the reader in exchange for their information, such as a discount or a free resource.

Offering value is a great way to improve your Facebook lead ads. Your leads will be more likely to convert to customers if they feel that they are getting something of value in exchange for their information.

Consider offering an e-book, whitepaper, discount code, or another special offer as part of the lead ad. Doing so can help you increase conversion rates and get more qualified leads. Be sure to add a clear call to action in the lead ad so people know exactly what they’re signing up for and how it can benefit them.

Additionally, consider providing incentives such as reward points or exclusive offers after a successful sign-up. This will help maintain customer loyalty and encourage longer engagement with your brand. Ultimately, when you offer value, your leads are more likely to convert and become customers.

Investing in the right value-added offer can help you increase conversion rates and better engage with potential customers. With the right offers and incentives, you can ensure that your Facebook lead ads are highly effective. Try offering something valuable today for improved results!

5. Make it mobile-friendly

Facebook lead ads are mobile-optimized, so ensure that your ad looks good on mobile devices.

Mobile-friendliness is a key aspect of improving lead ads. By making the ad mobile-friendly, you ensure that your target audience can view and interact with the ad on their phones or tablets. Having a mobile-friendly strategy will help to maximize conversions and reduce bounce rates.

Make It Mobile-Friendly

To make your lead ads more accessible to viewers on mobile devices, consider the following tips:

Design your ad for smaller screens – Make sure that all components of the ad, including text, images, buttons, etc., fit within the confines of smaller screens.
Use high-resolution images – Images should be optimized for small screens and have a minimum resolution of 640×960 pixels. This ensures sharper visuals on displays with higher resolutions.
Utilize larger fonts – Text should be large enough to read on mobile devices, so use font sizes that are easy to view.
Include multiple CTA buttons – Have multiple call-to-action buttons throughout the ad to ensure viewers can easily take action on their phone or tablet.

By following these tips, you’ll help make your lead ads more accessible to viewers on mobile devices and increase conversions. With a little extra effort, you can improve your lead ads and maximize the potential return.

6. Test, test, test

Test different variations of your ad to see what resonates best with your target audience.

It’s the key to success with Facebook lead ads. To get the most out of your lead ads, you need to experiment with different strategies and approaches while carefully tracking and measuring the results.

Start by setting clear objectives for your campaigns—what do you want to achieve? Are you looking to increase leads, focus on engagement, or build brand awareness? Once you define your goals, create several versions of an ad campaign and test them against each other. Rotate between different targeting options; use different images, copywriting styles, and calls-to-action; tweak design elements such as button color; or try a combination of all these factors. This will help you identify which combinations work best for your target audience.
Keep track of the performance of each ad—note down how many clicks it generated, what percentage of users completed the form, and other relevant insights. Don’t forget to review the data at regular intervals to see if any changes are necessary or if an ad needs to be paused or adjusted. With experimentation and analysis, you can find effective ways to reach your lead generation goals. So start testing today and make sure your Facebook lead ads are as successful as possible!

7. Follow up promptly

Make sure to follow up with leads promptly and consistently to maximize conversions.

When engaging with your target audience, it is important to follow up promptly and effectively in order to maximize the success of Facebook Lead Ads. A quick response will ensure that potential customers don’t lose interest or forget about you.

Furthermore, following up shows customers that their input and feedback are valued and appreciated, which can help build a positive relationship between you and your target audience.

To make sure you follow up quickly, set up notifications when new leads come in so that they can be addressed in a timely manner.

Additionally, consider automating some of the processes, such as personalizing responses based on customer data or sending automated emails with discounts or special offers after a lead has been generated. This will save time while still making sure customers feel valued.

How to Create YouTube Ads That Convert: 8 Effective Tips

Digital Marketing, Google ads / By Ecsion

You’ve probably heard that video is king when it comes to content marketing. And you’re not wrong—video is an incredibly powerful tool that can help you reach your target audience and achieve your marketing goals. Many people don’t realize that YouTube is the second-largest search engine in the world, behind only Google. This means that there is a huge opportunity for small businesses to reach their target audiences through YouTube ads.

Before you can start reaping the benefits of YouTube ads, you need to create a funnel. A funnel is simply a series of steps that you lead your potential customers through so that they eventually make a purchase. In this blog post, we’ll show you how to create YouTube ads that convert.

8 Steps To Create YouTube Ads That Convert

Figure out your target audience

There are a few key ways to go about figuring out your target audience for YouTube ads. First, consider who your product or service is for. If you have a specific niche market, then you’ll want to make sure that your YouTube ad campaign is targeting that group specifically. You can use YouTube’s demographics and interests data to get an idea of who is watching YouTube and what kinds of videos they’re interested in.

How To Create A YouTube Ads That Converts In 2023

You can also use Google AdWords to target your YouTube ad campaigns. AdWords allows you to target specific keywords and demographic groups. This can be a great way to fine-tune your targeting so that you’re reaching the people who are most likely to be interested in what you’re selling.

Finally, don’t forget to use common sense! If you know who your target market is, then you should be able to figure out what kinds of YouTube videos they’re likely to be interested in. Keep all of this in mind when creating your YouTube ad campaign so that you can ensure that you’re reaching the right people.

Create engaging and high-quality video content.

Create some engaging and high-quality video content to place in your ads. Keep in mind that YouTube is a visual platform, so your videos need to be visually appealing and informative if you want to capture attention and drive conversions.

Create engaging and high-quality video content

Some tips for creating great video content for your YouTube ads:

- Use attractive visuals: make sure your videos are well-designed and eye-catching. Use bright colors, interesting graphics, and compelling images to grab attention.
- Keep it short and sweet: YouTube users have short attention spans, so keep your videos under 2 minutes if possible. Get to the point quickly and make sure your message is clear.
- Be informative: YouTube users are looking for information, so make sure your videos are packed with valuable content. Teach viewers something new or provide them with helpful tips and tricks.
- Be entertaining: in addition to being informative, your videos should also be entertaining. Use humor, tell stories, and do whatever you can to keep viewers engaged from start to finish.

Optimize your Videos for SEO

YouTube is the world’s second-largest search engine, and while many businesses focus on optimizing their website for Google, they often overlook YouTube. This is a mistake because YouTube offers a unique opportunity to reach potential customers through video ads.

Optimize your Videos for SEO

However, simply creating a video ad is not enough. You also need to optimize your videos for YouTube’s search algorithm so that they appear as high up in the results as possible.

Here are some tips on how to do just that.

- Use keyword-rich titles: Just like with any other type of content, your YouTube ad videos need to have titles that include relevant keywords. This will help YouTube’s algorithm to understand what your video is about, and rank it accordingly.
- Use tags: YouTube allows you to tag your videos with up to 500 characters of text. This is another opportunity to include relevant keywords, which will again help YouTube to understand and rank your video.
- Optimize your thumbnail image: Your thumbnail image is the first thing that potential viewers will see when they come across your video, so it’s important to make sure that it’s eye-catching and relevant. You can upload a custom thumbnail image when you upload your video, or YouTube will automatically generate one for you. Whichever option you choose, make sure that the image is high quality and attractive.
- Write a compelling description: YouTube allows you to add a description of up to 5,000 characters to your videos. This is another chance to include relevant keywords, but it’s also an opportunity to tell potential viewers what your video is about and why they should watch it. So, make sure to write a compelling description that will entice people to click on your video.

Create a YouTube Ads Campaign

Creating a YouTube advertising campaign is easy and can be done in just a few steps. First, you’ll need to create a new campaign and select YouTube as your advertising platform. Then, you’ll need to choose your ad format and objectives. Finally, you’ll need to set your budget and schedule your ad. YouTube ad campaigns can be a great way to reach your target audience and promote your brand or product.

To create a YouTube Ads campaign, you must first:

1. Create a new campaign in YouTube Ads.
2. Select your objective as “Website Traffic.”
3. Choose your ad format as “In-Stream.”
4. Enter your funnel URL as the destination URL.
5. Target your audience based on interests and keywords that relate to your product or service.
6. Set your budget and bid amount.
7. Write compelling ad copy that will entice people to click through to your funnel.
8. Choose an attractive thumbnail image for your ad.
9. Select the video you want to use for your ad.
10. Test, measure, and optimize your YouTube Ads campaign for maximum results.

Target your Ads to your Audience.

Now that you know how to set up your YouTube Ads account and create your first campaign, it’s time to learn how to target your ads to your audience.

Target your Ads to your Audience

There are a few different ways to target your YouTube ads, and the best way will depend on your specific goals. But in general, you’ll want to start by targeting by location, age, and gender.

Once you’ve narrowed down your target audience, you can further refine your targeting by interests and keywords. This will help ensure that your ad is shown to people who are most likely to be interested in what you’re selling.

And finally, don’t forget to use negative keywords to exclude people who aren’t a good fit for your product or service. This will help you avoid wasting money on ads that aren’t relevant to your target audience.

Set up a Retargeting Campaign

You’ve started your YouTube ads, and you’re ready to take your marketing to the next level with retargeting. But how do you set up a retargeting campaign that will actually work?

There are a few key steps you need to take in order to set up a retargeting campaign for your YouTube ad.

First, you need to create a list of potential customers that you want to target.

Next, you need to create your ad and make sure that it is targeted at your potential customer list.

Finally, you need to monitor your campaign and make sure that it is working as effectively as possible.

Creating a list of potential customers is the first step in setting up a retargeting campaign for your YouTube ad. To do this, you can use a variety of methods, such as email lists, web forms, or even customer lists from other platforms. Once you have a list of potential customers, you need to create your ad.

When creating your ad, you need to make sure that it is targeted at your potential customer list. This means that you need to use keywords that are relevant to your products or services. You also need to make sure that your ad is creative and eye-catching. If your ad is not targeted or creative, it will not be effective at reaching your potential customers.

After you have created your ad, the next step is to monitor your campaign. You need to track how many people are clicking on your ad and how many are converting into customers. If you see that your campaign is not performing well, you can make changes to it. For example, you can change your ad or target a different customer list.

Analyze your Results and Make Adjustments Accordingly

As you run your YouTube ads, it’s important to keep an eye on your results and make adjustments accordingly. Doing so will ensure that your campaigns are as effective as possible and that you’re getting the most out of your YouTube advertising budget.

Analyze your Results and Make Adjustments Accordingly

Here are a few tips for analyzing your YouTube ads:

1. Check your click-through rate (CTR). This metric will give you an idea of how well your ad is performing in terms of getting people to click through to your website or landing page. A high CTR means that your ad is doing a good job of catching people’s attention and interest. A low CTR, on the other hand, could indicate that your ad isn’t very effective or relevant to your target audience.
2. Look at your conversion rate. This metric will tell you how many people who clicked on your ad ended up converting, or taking the desired action (such as making a purchase). A high conversion rate means that your ad is doing a good job of driving leads and sales. A low conversion rate could indicate that your ad needs some work in terms of its offer, call to action, or target audience.
3. Evaluate your cost per lead (CPL). This metric will give you an idea of how much it costs you to generate a lead through your YouTube ad campaign. A high CPL could indicate that your ad spend isn’t very efficient, while a low CPL could mean that you’re getting a good return on your investment.
4. Assess your cost per acquisition (CPA). This metric will tell you how much it costs you to acquire a new customer through your YouTube ad campaign. A high CPA could indicate that your ad spend isn’t very efficient, while a low CPA could mean that you’re getting a good return on your investment.
5. Review your overall ROI. This metric will give you an idea of whether or not your YouTube ad campaign is profitable. A positive ROI means that your campaign is generating more revenue than it’s costing you to run it. A negative ROI, on the other hand, indicates that your campaign is losing money.

By analyzing these key metrics, you can get a good idea of how your YouTube ad campaign is performing and make necessary adjustments to improve your results. Doing so will help ensure that you’re getting the most out of your YouTube advertising budget and that your campaigns are as effective as possible.

Keep An Eye on your Conversion Rate and ROI

YouTube ads can be a great way to generate leads and sales for your business. However, it’s important to keep an eye on your conversion rate and ROI (return on investment) when running a YouTube ad campaign. Here are a few tips to help you maximize your YouTube ad campaigns:

1. Use clear and concise call-to-actions (CTAs) in your ad videos. Your CTAs should be directly related to the product or service you’re promoting.
2. Drive traffic to a dedicated landing page that’s been optimized for conversions. Make sure your landing page includes a strong CTA and relevant images or videos.
3. Use negative keywords to ensure that your ad is shown only to those who are likely to be interested in what you’re promoting. This will help to improve your conversion rate and ROI.
4. Use targeting options to reach your target audience. YouTube offers a number of targeting options that allow you to specifically target those who are most likely to be interested in your product or service.
5. Monitor your campaign’s performance regularly. Keep an eye on your conversion rate and ROI so you can make necessary adjustments to improve your results.
6. Adjust your YouTube Ads as needed to continue achieving conversions and ROI goals.

Conclusion:

By following these 8 steps, you can create successful YouTube ads that convert! Just remember to focus on quality over quantity, test different combinations of targeting options and ad formats, and monitor metrics carefully so that you can make adjustments as necessary.

Optimize Website Sitemap for SEO: 5 Powerful Tips for Success

SEO / By Ecsion

Every complex website must have a sitemap if you look from an SEO standpoint. Sitemaps are a vital part of your technical SEO plan. It helps Google crawlers to better scan your website. Search engines utilize sitemaps to index your website. Having search engines crawl your website more intelligently, you can improve your website rankings and drive more potential traffic.

In today’s article, we will learn all about Sitemap

Table of contents

- What is a Sitemap in SEO?
- Why do we need a Sitemap for SEO?
- What are the types of Sitemaps in SEO?
- Why Sitemaps are important in SEO?
- How to create a Sitemap for SEO?

What is a Sitemap in SEO?

A sitemap is a file placed on your site which provides you with information about the pages, texts, videos, URLs, and other files. Search engines like Google use sitemaps to understand your website and its structure in a better way, while web users can use them to find specific pages on your site. It can help you in SEO if your site’s content is well-prepared and attractive to web users.

Why do we need to Optimize Website Sitemap for SEO?

A large and complex website must have a sitemap as it is a list of web pages created for crawlers to find your web content as fast as possible. Your website will benefit from having a sitemap, and you will never be punished for having one. It can help crawlers to scan larger and more complex sites. A sitemap is important for SEO as it provides faster indexation, better indexation of deep pages, and monitoring of index pages.

You need a sitemap if –

- Your website is too large web crawlers might overlook some of your newly updated web content.
- Your website content is changed frequently.
- You need to index your new content fast.
- Your website has a lot of heavy media content such as videos, and images. Google takes additional information from sitemaps into account for web search.
- Your website is recently launched and has a few external links. Google crawlers scan the web by following the external links from one page to another. If your site is new Google might not discover your content pages if no other site is linked to them. A Sitemap helps Google to find out the newest web pages or all web pages together on a website.
- Your website has a large archive of content pages that are not properly linked to each other. If your pages do not naturally reference each other, you can list them in a sitemap to make sure that Google discovers them.

Let me tell you something loud and clear –

“A sitemap does not help to boost your rankings.”

A sitemap is not for you if –

- Your website is “small”.
- Your website is a portfolio website.
- Your website is widely linked internally.
- Your website doesn’t have heavy or fresh media files.
- Your website is a one-page presentation.
- Your website is a SaaS application or website for an organization.

What are the Types of Sitemaps in SEO?

There are 2 kinds of sitemaps often used by SEO professionals for their SEO strategy to target search engine crawlers and users.

What are the Types of Sitemaps in SEO?

Let us know about the 2 main types of sitemaps.

1. HTML sitemaps (Hyper-Text Mark-up Language)

HTML sitemaps are written for the users to browse, not search engine bots. It is visible to the website user. Search engine bots crawl through the HTML sitemaps and send strong user experience signals to Google.

HTML sitemaps

HTML sitemaps are often placed at the footer of your website to help you navigate from one page to another. Your HTML sitemap should have links that help users navigate from your site. You can organize your HTML site map such that – it is the directory of your website.

2. XML sitemaps (eXtensible Mark-up Language)

XML sitemaps are written for search engine bots to crawl, not the users. XML sitemaps are used to share technical details of your site, like how many pages you have and how often they’re uploaded. These are digital maps that help Google discover important web pages of your site and how frequently they are updated. You might want to communicate with your search engines when things change on your website.

XML sitemaps

XML sitemaps are important but mostly underrated. An XML sitemap is for websites that are new, large, utilize lots of images, and videos, and have lots of orphaned pages. They allow search engines to discover fresh pages even if they are not linked to the main website. Search engine crawlers prioritize XML sitemaps for faster crawling.

An XML sitemap is further divided into –

Image sitemap: Image sitemap is used for images to get featured on Google Image Search.
Video sitemap: Video sitemap is used for videos to get featured in Google Video Search. It helps search bots to better understand the video content.
News sitemap: News sitemap is used for news to get featured in the “news section” Google SERPs. It is mandatory for a news website. It can not contain news articles that are published 2 days prior. A news sitemap can not have more than 1000 URLs. You can break 1000 URLs into multiple sitemaps and use a sitemap index file.
Mobile sitemap: Mobile sitemap is used only for the specially formatted version designed for mobiles. As per reports, there is no need for a mobile sitemap in SEO for a mobile-friendly website.

HTML Sitemap vs XML Sitemap

HTML and XML both are coding languages used to create web pages. When it comes to sitemaps, the only difference between them is that XML is written only for search engine crawlers, while HTML focuses on making a user-friendly website for humans.

Why Sitemaps are Important in SEO?

Well-executed SEO means making your site crawlable and accessible. A sitemap in SEO is important as it keeps your website organized.

Here are a few benefits of using Sitemaps for SEO –

- Makes your website user-friendly
- Make it easy for search engines to classify your content
- Helps you to find internal linking opportunities
- Organize large sites
- Determine areas to improve website navigation
- Provides faster indexing
- Automatically index your updated content
- Increases visibility of your website in SERPs

How to Create a Sitemap for SEO?

Having a good sitemap for your website greatly increases the chances of your website’s content showing up in relevant searches. If your business makes money from your website, then have a look at the following steps to create a sitemap.

1. Review your website structure

The first thing you need to check is to see how your website structure is built. See how the existing content is structured on your site. Start from the homepage and see where your homepage links to. You might figure this out easily with the help of menu options on your website. But, when it comes to SEO, all pages are not created equally. Keep the depth of your website in mind while reviewing your site. Pages away from your website’s homepage will be difficult to rank.

As per the search engine guide, you should aim to create a sitemap having shallow depth, which means it takes only 3 clicks to navigate to any of your website pages. That’s much better for SEO.

You must create a hierarchy of pages based on how you want them to be indexed and their importance. Follow a logical hierarchy while prioritizing your content.

2. Code your URLs

Now that you have gone through all of your web pages and determined the importance of each page and matched that importance in your website structure; it’s time for coding the URLs.

The best possible way to do this is by formatting each URL with XML tags. It will be very easy for you if you have experience in HTML coding. The “ML” in the term XML stands for mark-up language which is the same in HTML. Start by getting a text editor to create an XML file. The text editor must be a plain text editor like windows, notepad, or TextEdit for Mac users.

Then add the code for each URL.

- Location
- Changed frequency
- Last updated
- Priority of the page

Here is an example of how coding will look for each one

- https://ecsion.com/page1
- weekly
- 2022-1-2
- 3

This method is best for small size websites as you have to manually enter the text on each page. Text editor makes it easier when it comes to adding code for each URL, but you need to be sharp as it is a manual job. Take your time and ensure that you go through each step properly.

3. Validate the code

While coding manually, human error is natural. But, for your sitemap to run properly, you can’t make any mistakes in your code.

Luckily, there are software tools available online to validate your code to make sure your syntax is error-free. You can find multiple tools on Google search for sitemap validation.

The sitemap validator tool helps to check whether your sitemap is formatted correctly or not. It will inform you straight away in case of any syntax error. You can check what is the problem in your sitemap and fix that issue before submitting it to Google.

For example, if you miss out on adding an end tag in your syntax or something similar, it can be quickly identified and fixed.

4. Add your sitemap to the root and robots.txt

Find the location of your root folder and add your sitemap file to this folder. It will add the page to your website as well. This is not an issue, lots of websites have this. Just type in the website address and add “/sitemap/” to the URL and see what pops up.

Here’s an example for the Apple website https://ecsion.com/sitemap/

Now, this can be taken 1 step further by looking at the code on different websites by adding “/sitemap.xml” to the URL.

For example, https://ecsion.com/sitemap.xml

By adding a sitemap to your root folder, you might want to add it to the robots.txt file which you will find in the roots folder as well.

But, what is the robot.txt file? why it is important to add your sitemap file link to the robots.txt file?

Well, the robots.txt file is just a simple text file that is placed in your website’s root folder. It has different uses. It gives direction to the unknown crawlers by using a set of instructions to tell search engine bots which page on your site they can crawl and which page they should ignore. On the robots.txt page, if you add “disallow” on your site, crawlers ignore it. This file allows you to block specific robots from crawling your website.

For example, if a site is under development, it makes sense to block the robots from having the access to crawl the website until it’s ready to be launched.

Robots.txt file is the first place that the spiders or crawlers visit when accessing a website.

If you have multiple sitemaps, you can add all sitemap files locations in a sitemap index file. The XML format of the sitemap index file is the same as the sitemap file, making it a sitemap of sitemaps.

When you have multiple sitemaps, you can either specify your sitemap index file URL in your robots.txt or you can specify individual URLs for each of your sitemap files.

5. Submit your sitemap

Now, that you know how to create and add a sitemap to your website files, it’s time to submit it to the search engines. For the next step, go to the Google search console. On the Google search console dashboard, Navigate to Crawl and select Sitemaps from the drop-down menu. Next, click on Add/ Test sitemap on the right-hand side of the screen. You can test your sitemap for any errors before you continue. In case of any mistake, you can quickly fix it and then submit it.

Google handles everything else ahead of this. This helps search engine spiders to index your website with ease, which will increase your SEO ranking.

Conclusion

If you wish to take your SEO strategy to the next level, you must create a sitemap of your site. If you don’t want to change the code manually, the internet is full of resources that can help you create a sitemap for SEO without needing to manually edit the code.

How To Create Successful Social Media Marketing Strategies – 10 Winning Strategies

social media marketing / By Ecsion

Social media marketing can be a great way to promote your small business, but it’s important to create a strategy that will work for you. In this blog, we’ll share some tips on how to create successful social media marketing strategies. Keep reading to learn more!

What is social media marketing?

Social media marketing is the process of using online platforms like Facebook, Twitter, and LinkedIn to build relationships and interact with potential and current customers.

It’s a way to connect with people who might be interested in your product or service, as well as stay in touch with existing customers. Social media marketing can also help you build brand awareness and create a community around your business.

There are a number of different strategies that businesses can use to approach social media marketing, and it’s important to find the one that best suits your company’s goals. If you’re not sure where to start, we’ve put together a guide to get you started.

Social media marketing (SMM) is a form of internet marketing that uses social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

SMM can be a very effective way to connect with customers and create a community around your business. It’s also important to remember that social media should be used as part of an overall marketing strategy and not as a replacement for other marketing channels.

When used correctly, social media marketing can help you build relationships, drive traffic, and generate leads for your business. It can also be a great way to stay in touch with existing customers and keep them updated on what’s going on with your company.

What are social media marketing’s benefits?

social media marketing's benefits

There are many benefits to social media marketing, including:

Increased brand awareness
More website traffic
Greater engagement with your target audience
Improved search engine rankings
Generating leads and sales

Social media marketing is an affordable way to reach out to more people and build stronger relationships with your existing customers. It’s also an excellent platform for promoting content, products, and services. If you’re not already using social media marketing, now is the time to start!

Social media marketing can help you achieve all of these objectives:

Increase brand awareness

Social media platforms are a great way to increase brand awareness and reach new audiences. You’ll get more people interested in your business when you post regular updates, share interesting content, and engage with your followers.

Drive website traffic

Social media can also be used to drive traffic back to your website. When you include links to your website in your posts, you’ll encourage people to visit your site. You can also use social media ads to drive traffic to specific pages on your website.

Engage with your target audience

Social media is a great way to connect with your target audience and build relationships. By engaging with people who are interested in what you do, you can create a loyal following of customers and potential customers.

Improve search engine rankings

Social media signals (such as likes, shares, and links) can help improve your website’s search engine rankings. The more people who share your content, the more likely it is that your website will rank higher in search results.

Generate Leads And Sales

Social media can also be used to generate leads and sales for your business. By sharing information about your products and services, you can encourage people to buy from you. You can also use social media ads to target specific audiences and promote specific products and services.

Top secrets to creating a social media marketing strategy?

Social media marketing is not a one-size-fits-all approach

There is no single silver bullet when it comes to social media marketing. The most successful businesses tailor their social media strategy to fit their specific needs and goals.-

Define your goals and objectives

Before you launch a social media marketing campaign, you need to define what you want to achieve. Do you want to increase brand awareness? drive traffic to your website? Generate leads? Boost sales? Once you know your goals, you can create content and campaigns that are more likely to help you achieve them.

Know your audience

Know your audience

One of the most important aspects of social media marketing is understanding who your target audience is and what they want. By understanding your audience, you can create content that appeals to them and better meets their needs.

Use the right platform

Use the right platform

Not all social media platforms are created equal. Different platforms have different demographics, so it’s important to choose the right one for your business. For example, if you’re targeting young adults, you’ll want to be active on Snapchat or Instagram. If you’re targeting a more mature audience, Facebook or LinkedIn may be a better fit.

Create quality content

If you want people to pay attention to your social media marketing campaign, you need to create quality content that is interesting, informative, and engaging. Remember, social media is a two-way street—it’s not just about broadcasting your message, but also about listening to and responding to your audience.

Be consistent

Social media marketing takes time and effort, so you need to be patient and consistent with your posting. If you only post sporadically, people are less likely to take notice. Try to post regularly, and make sure your posts are relevant to your audience.

Measure your results

The only way to know if your social media marketing campaign is successful is to measure your results. Look at things like engagement (likes, comments, and shares), reach (how many people see your posts), and click-through rate (how many people click on links in your posts). By tracking these metrics, you can adjust your strategy as needed and make sure you’re getting the most out of your social media marketing.

Use paid advertising

Organic reach on social media platforms is getting harder and harder to come by, so you may need to invest in paid advertising to get your content seen by your target audience. Paid ads can be a great way to boost your reach and get your message in front of more people.

Work with influencer

Work with influencers

Influencer marketing is a great way to amplify your message and reach a larger audience. By working with influencers, you can get your content posted on their platforms and exposed to their followers. This can help you reach new people and grow your business.

Stay up-to-date on the latest trends

Social media is constantly changing, so it’s important to stay up-to-date on the latest trends and best practices. By keeping your finger on the pulse of the latest social media trends, you can adjust your strategy as needed and make sure you’re always ahead of the curve.

Ecsion

What are Meta Tags?

Why Meta Tags are Important for SEO?

Types of Meta Tags for SEO

1. Meta Title Tag

2. Meta Description

3. Meta robots tag

4. Meta charset tag

5. Meta refresh redirect tag

6. Meta viewport tag

7. Meta canonical tag

8. Meta alt text

9. Header tags

How do Google Understand Meta Tags?

1. Page-level meta tags

2. Inline directives

How to Optimize Meta Tags for SEO?

Final thoughts:

What is Google Page Experience and Why does it matter?

What goes into Page Experience?

1. Boolean checks

2. Core web vitals

What are Web Vitals?

How do Core Web Vitals affect the website?

1. Largest contentful paint (LCP)

2. First input delay (FID)

3. Cumulative layout shift (CLS)

Tips to Improve Google Page Experience

1. Use a responsive web design

2. Upgrade to HTTPS

3. Increase the security of your website

4. Remove popups

5. Cleanup backend code

6. Use a good caching plugin

A good caching plugin can help you store your website’s information so it loads much faster than before for repeat visitors.

Conclusion

Why do You Need a Website Landing Page?

Best Practices for Website Landing Page

1. Ensure the design is straightforward and easy to navigate

2. Create a benefit-focused headline

3. Settle for an image that illustrates the offer

4. Make sure your message matches your ads

6. Perform regular tests and updates for your landing pages

7. Create a mobile-friendly landing page

8. Search optimization

9. Place the important information above the fold

10. Ensure your landing page loads quickly

How Do You Design a Landing Page?

Structure of the Landing Page

The layout of the Landing Page

Page Colors for Landing Page

Images on your Landing Page

Preparing Your Website

#1. For your website, have a goal in mind

#2. Have A Clearly Visible CTA on Your Home Page

#3. Make sure your landing pages have a CTA or a contact form

#4. For your ads, have landing pages in mind

#5. Having a Setup Google Analytics Account

#6. Having Google Tag Manager Setup

#7. For Tracking Purposes, Link Your Phone Numbers and Email Addresses

#8. Make it Simple to Find Your Contact Information

#9. Ensure That Your Website Is Mobile-Friendly

#10. Have quick page load times

Accessibility-

Visibility-

10 Best Practices For Small Business Website

1. Use a Simple and Easy-to-Use Navigation

2. Focus on Developing a Good Design

3. Invest in Search Engine Optimization (SEO)

4. Be Familiar with the Content you Create

5. Provide Contact Information

6. Build a Mobile-Friendly Website

7. Social Media

8. Email Marketing

9. Consistency

10. Display Quality Photos

1. Create a Display Campaign

2. Display Campaign Benefits

3. Why Choose Display Campaign

4. How to Easy Setup and Instructions for Display Campaign